Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

Lead Liaison

AUGUST 13, 2019

Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing. Omnichannel Post-Event Marketing: Be Everywhere.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Vision6

JANUARY 7, 2021

The team was set to move forward with preparations for 2020’s largest, premier email marketing summit in the southern hemisphere. However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain. Setting Your Goals & Campaign Strategy. The goal was simple.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

KoMarketing Associates

OCTOBER 20, 2020

Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. A Webinar email should be about the reader, not the company hosting the event.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? Perfecting your campaign process is important. What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

B2B Marketing Analytics

AUGUST 24, 2019

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. About half of content marketers are already using in-person events in their campaigns.

Lead Scoring 125

Lead Scoring Lead Ranking Top of Funnel Budget Programs 125

Zoominfo

OCTOBER 13, 2023

It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.” Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. And we did a campaign as a ‘bake-off.’

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Heinz Marketing

JULY 22, 2021

As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Or maybe you haven’t seen the results you hoped for from your campaign efforts? When you think about creating a whole new campaign from scratch, you might feel a little overwhelmed. Step 3: Create a Campaign Theme.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Many corporations have tight email filtering in place which renders many externally originating messages invisible.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Launch Marketing

AUGUST 23, 2023

Outsourcing the VP of Marketing role to an agency has several advantages: External expertise: Stemming from their collaboration with clients across diverse industries, agency leaders offer a distinct perspective and exposure to various approaches for marketing endeavors, mediums and campaigns.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Stevens & Tate

APRIL 18, 2024

The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients. This could include updates about facility amenities, testimonials from current residents, or invitations to virtual tours and events.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Implement Post-Event Promotion.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

MAY 25, 2021

Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And the value of an email marketing campaign has come back into fashion. I have seen some success on Instagram for a number of clients in the event marketing space.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Martech

AUGUST 2, 2022

It’s not gated, so you can download without triggering annoying emails and phone calls! To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. What’s clear from our data is that martech continues to be a healthy industry.

Marketing Automation Services 119

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 119

Martech

SEPTEMBER 28, 2021

With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies. This way, ABM won’t seem like a separate strategy, but can incorporate important pieces of the marketer’s toolkit like email, targeted ads and other messaging. Defining ABM broadly.

Account Based Marketing 105

Account Based Marketing ABM Campaigns Paid Search Agency 105

markempa

AUGUST 25, 2014

Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. This particular campaign resulted in a 300% ROI. The campaign resulted in a 13.4%

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Brandpoint

MARCH 31, 2020

Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. How do CPL campaigns take the place of missing events? What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Zoominfo

JUNE 4, 2019

Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. Be interactive: Use your outreach campaigns as a way to get prospects involved before the trade show; for instance, let attendees vote on the swag you’ll be handing out. Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Marketing Insider Group

JULY 15, 2021

Of course, promotion in advance is great, using not only Twitter but Linked in, Instagram, and emails. And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Choozle

JUNE 17, 2021

In-person campaigns were not possible due to social distancing, and the fact that many campuses closed limited our reach using traditional media such as brand ambassadors, newspaper print, and out-of-home advertisements. We have seen a real uptick recently in mobile, email, and CRM targeting-based campaigns.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. – all registration data is synchronized between the two systems in real time.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Launch a Multi-Touch Campaign. Personalized email.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191