Why You Can’t Write Off Email Marketing—It Beats Social Media

LEADership

Email marketing, on the other hand, soldiers valiantly on and remains the most effective B2B communication and conversion tool after organic search. The study also indicates that an email customer is 11% more valuable than the average.

When It Comes To Martech Marketers Can Have the Best of Both Worlds

Modern Marketing

” To further add to the misconception eMarketer principal analyst Lauren Fisher is quoted in the same article as saying: “Facing both challenges, marketers have a great deal of uncertainty on their hands.”

5 Best Practices to Get the Most out of Your Holiday Email Efforts

Modern Marketing

With a 4400 percent ROI , email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. Email Marketing

Take Your Questions To The ‘Targeting’ Twitter Chat

Modern Marketing

Rob works with a number of key accounts, from Small-Medium to Larger-sized, global enterprise companies, coaching eMarketing best practices, across different industries. Additionally, a majority, or “ 91% of executives are planning a more programmatic approach to [social media] audience segmentation in the next two years, ” according to eMarketer. In this way campaigns become even more relevant to your demanding prospects.

Target 190

Why Email Marketing Is Still Effective

Modern Marketing

This go round it's Email Marketing. 6 Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation.

9 Recent Studies to Expand Your Content Marketing Horizons (Freelancers, Take Note)

ClearVoice

eMarketer forecasts that digital ad spend will top traditional in 2019. A report from eMarketer forecasts that 2019 will be the first year in which marketers spend more on digital ads than on traditional ads. More than half of your email list doesn’t open marketing emails.

What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Utilize Email and Paid Social Ads. Many B2B companies have an email list (or even a Facebook page and Twitter profile), but they aren’t using any of them to their fullest potential. B2B Email Marketing. Additionally, CTRs are 47 percent higher for B2B email campaigns than B2C email campaigns.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Neither is it sending out a “one size fits all” drip email campaign to your entire database of contacts. and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.” She also wrote that “Lead nurturing can be done via email, but it’s not about the delivery system of email, it’s about the perceived relevance of the content delivered via the email.”.

25% of Twitter Users Say Promoted Tweets Are Relevant [Data]

Hubspot

New data from market research firm Lab42 , as reported by eMarketer , shows that 24.8% This applies not only to your Promoted Tweets, but also to things like your Facebook Ads , Google Ads , and even your blog content and email campaigns.

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

V12 Data

EMAIL. Email is the most effective digital channel. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). About 3 in 5 consumers check their email on the go and 75% of Americans say they use their smartphones most often to check email. Fluent) Not optimizing emails for mobile is simply no longer an option. 82% of marketers report increased open rates with rich email personalization.

Email Reactivation – Strategies to Win Back Dormant Customers

V12 Data

Email Reactivation – Strategies to Win Back Dormant Customers. As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Your emails may be getting sent to their junk mail inbox. Email for Reactivation.

Email Marketing Trends and Strategies for 2019

V12 Data

Email Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. Only 39% of online retailers send personalized product recommendations via email.

Email 69

7 Marketing and Sales Takeaways From INBOUND 2018

Strategic-IC

Whether you’re sending nurture emails, communicating via social media or using a leadbot on your site, content remains the key to any inbox. In his session this year, CEO of MobileMonkey, Larry Kim described messaging as “The Next Email!”.

SIC 83

How Social Media Drives Better Email Results

Marketing Insider Group

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Email is a proven and somewhat traditional technique for getting the word out. First, social media can reach a different target audience than email.

21 Stats You Need to Know About Marketing Automation

SnapApp

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel.

Stats 72

How to Use ROI to Defend Your Content Marketing Efforts

ClearVoice

Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019. The most important thing you can do is first determine the objective for each social post or campaign, and then measure against that objective.

ROI 87

How to edge out your competition with market research

Sprout Social

Email. There’s no denying that email represents both an aggressive and effective marketing channel for marketers today. Case in point, 59% of marketers cite email as their largest source of ROI. How often are they sending emails? . Email marketing research tools.

Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing

Hubspot

With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK.

Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing.

Stats 84

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. In short: If you want to get a message out to your audience, email remains an incredibly good way to do so.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. by eMarketer.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Email personalization. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. NOW UPDATED!

Trends 114

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Email personalization. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. NOW UPDATED!

Trends 111

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

100+ B2B Marketing Statistics You Cannot Miss!

Valasys

Email is the most-used vehicle for distributing their content according to 93% of B2B marketers. Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Email Marketing. Campaign Manager, 2016 ).

How to Build a Highly Engaged Email Marketing List

Delivra

Out of all of your marketing strategies, email marketing still ranks among the most effective ways to connect with your audiences. The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing. But even with those type of results, you’re likely settling for a decent email strategy when it actually could be great.

List 40

People Put More Faith in Consumer Reviews than Friends or Family

Content Standard

Five years ago, 45 percent of consumers said they didn’t pay attention to online reviews at all or didn’t let them influence them, eMarketer reports. Brands can highlight glowing reviews in other marketing tactics—in an email campaign or on social media.

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone. The first instance you get of a real email marketing company is near the bottom of the first page.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Email personalization. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. UPDATED FOR 2020!

Artificial Intelligence Moves Into Marketing

Bluetext

By employing multivariate testing methods in advertising, marketers can test all of the traditional elements of an ad campaign – imagery, headlines, Call-to-Actions (CTAs), and color – and add the mountain of consumer data into an AI engine that will deliver the right ad to the right person at the right time in the right place. According to a report by eMarketer , advertisers around the world have caught on to the power of AI for their marketing campaigns.

The M.E.R.R.Y. List of Holiday Email Marketing Tips

distribion

eMarketer estimates that overall retail sales grew by 3.5% A similar report done by Custora found that email drove 17.7% The question becomes, do you have an email marketing strategy strong enough to attract customers to your brand and then convert them into paying customers?

Why Video and Visual Marketing is Everyone’s New Best Friend

Vidyard

But B2C, well, they churn out exciting real time video responses to trends, engaging ads, edgy social campaigns, and fun contests. While your buyers may or may not want to share yet another white paper, many will send a quick video via email or on their social platforms.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

B2B Lead Generation

Maddox notes that, "according to the [ANA] report, 73% of respondents reported a lack of confidence in understanding the sales impact of a marketing campaign." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Bluetext - Untitled Article

Bluetext

By employing multivariate testing methods in advertising, marketers can test all of the traditional elements of an ad campaign – imagery, headlines, Call-to-Actions (CTAs), and color – and add the mountain of consumer data into an AI engine that will deliver the right ad to the right person at the right time in the right place. According to a report by eMarketer , advertisers around the world have caught on to the power of AI for their marketing campaigns.

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

87 New (Really) Marketing Automation Stats

Marketing Action

Email Marketing. B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Email (65%).

Stats 114

70 New (Really) Marketing Automation Stats

Marketing Action

Email Marketing. B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Email (65%).

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Answers to Your Top 11 Questions About Email Marketing #EmailSci

Hubspot

On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So here they are, your top email marketing questions from Wednesday's webinar, answered!

27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List. 20) Email Type.