Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.

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Email Campaign Campaign Email Deliverability 212

KoMarketing Associates

MARCH 6, 2020

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Marketers See Marginal Success through Email.

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Email Campaign Email Campaign Best 191

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation.

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Spam Email Campaign Cost Campaign 182

Modern Marketing

JUNE 15, 2018

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers.

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Email Campaign Campaign Email Merchandising 276

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creative

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small.

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Word of Mouth Words Email Campaign Campaign 200

LeadGnome

FEBRUARY 20, 2020

They consider you, your content, or your offer valuable enough to give you permission to email them in the future. That’s where email marketing (and email mining) comes into play. The corresponding form should be simple and frictionless, perhaps just a first name and email.

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Hubspot Email Campaign Campaign Email 106

Marketing Insider Group

JULY 10, 2017

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

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Email Campaign Campaign Email Facebook 215

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The email really is a masterpiece of brevity.

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Email Campaign Email Campaign B2B 179

Litmus

JULY 28, 2020

But the real secret behind a high performing email? Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement. Sometimes email plans don’t have all the details they need. So then emails are quickly created and sent without a second thought. Nearly 38% of marketers say bad strategies, poorly defined goals, or poor coordination hold their email program back from reaching its full potential.

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Email Campaign Plan Campaign Email 57

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse — your emails could be sent straight to spam folders. Write Your Emails Right. Go Beyond Written Content with Email Design.

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Email Campaign Optimization Campaign Email 40

Act-On

FEBRUARY 5, 2019

The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing

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Email Campaign Effective Effectiveness Optimization 135

The Point

NOVEMBER 10, 2014

The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1.

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Email Campaign Question Email Campaign 159

Modern Marketing

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts.

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Broadcast User-Generated Email Campaign Email 209

Modern Marketing

FEBRUARY 11, 2019

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Marketers have long known that email delivers the highest ROI of all digital channels, but ROI can fluctuate widely depending on how sophisticated a campaign’s targeting is. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. It’s the best emails that create value.

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Email Campaign Promotion Email Campaign 187

Smarte

MAY 4, 2020

4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven Email Marketing is one of the most cost-efficient forms […]. The post 4 Tips to Deliver Impactful Email Campaigns appeared first on SMARTe Inc. Data as a Service Data audit Lead generation Marketing Intelligence CRM Data Enrichment data driven Data Enrichment database email Email marketing Marketing

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Email Campaign Email Campaign Efficiency 62

SendGrid

DECEMBER 11, 2019

Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid. Best Practices Email Marketing

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Email Campaign Campaign Email Examples 69

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important. Email Best Practices.

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Best Practice Email Campaign Practices Campaign 69

SendGrid

JUNE 12, 2019

Find inspiration for your summer email campaigns with these tips and email examples. The post Planning Your Summer Email Campaigns appeared first on SendGrid. Best Practices Email Marketing

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Email Campaign Plan Campaign Tips 58

ActiveDEMAND

MARCH 11, 2019

Email still remains an excellent source of leads and an important communication channel for prospects and customers alike. Personalizing the email helps make it more relevant and connect with the person on the other end. Email Personalization Options: Dynamic fields. Separate campaigns by list. Conditional version emails. Since it’s just the fields you’re changing, you’re not sending drastically different emails per user.

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Email Campaign Personalization Campaign Email 40

Litmus

OCTOBER 8, 2019

Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success.

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Email Campaign Hubspot Campaign Email 45

Modern Marketing

JUNE 8, 2016

Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Here are 4 ways to personalize your email programs that you can implement right now: 1. Email Marketing

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Email Campaign Personalization Campaign Email 158

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits. Of course, it is not a piece of cake to create an effective drip email campaign that ensures profit and growth for your business.

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Email Campaign Campaign Satisfaction Trigger 56

Hubspot

FEBRUARY 6, 2020

Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. Timing isn't everything in email campaigns, but it's a huge thing. Email Marketing Campaigns

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Email Campaign Campaign Research CTR 64

Predictive Response

MAY 29, 2020

Interactions over email often prove very effective at increasing membership renewals. One of the key factors in developing a truly effective email campaign to boost membership renewal is personalization. This goes far beyond broadcasting a generic newsletter-type email.

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Email Campaign Campaign Email Broadcast 52

The Point

SEPTEMBER 12, 2013

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

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Email Campaign Email Campaign Tips 201

SendGrid

JUNE 4, 2019

Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid. Email Marketing

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Email Campaign Examples Effective Effectiveness 68

Modern Marketing

MAY 1, 2012

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.

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Email Campaign Email Campaign Deliverability 219

Convert

JUNE 21, 2019

When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them. In turn, they will probably delete. Marketing

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Email Campaign Personalization Campaign Email 52

PathFactory

MAY 2, 2019

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. So, what goes into a Finny award-winning marketing campaign? An opt-in long ago, in an email far, far away. To email inboxes everywhere, 2018 will forever be known as “The Year of GDPR.”

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Email Campaign Opt-in Campaign Privacy 40

SendX

SEPTEMBER 17, 2020

Yes, the rejection chances are high, since the average email open rate is around 22.1% Follow Up Using Email Which is the most effective channel to reach out to potential customers for regular follow up? What is a follow up email? email marketing email campaign

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Email Effective Effectiveness Email Campaign 195

Hatchbuck

SEPTEMBER 19, 2019

Planning an email campaign? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign. Often, marketers focus on creating a custom email template design and the best responsive HTML email template but overlook the importance of email copy. . An email’s first entry point happens to be the subject line. Personalize the Emails.

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Email Campaign Campaign Email Template 61

SendGrid

DECEMBER 12, 2018

Here are 3 thank you email campaign ideas to send your customers throughout the year. The post 3 Ideas for Thank You Email Campaigns appeared first on SendGrid. Best Practices Email MarketingWe ask a lot of our customers, so it's important to give thanks for their support.

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Email Campaign Campaign Email Customer 65

Fathom

JANUARY 16, 2014

In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. Whether you are properly welcoming a new consumer, nudging her back to an abandoned shopping cart, encouraging a product review, or just trying to re-engage after a period of prolonged inactivity, email has an answer. guide will show you email content and sending strategies for retail : “ 4 Automated Campaigns that Every Online Retailer Should Use.”

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Email Campaign Campaign Automation Conversion 81

Versium

DECEMBER 18, 2017

The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation

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Best Practice Email Campaign Practices Analytics 52

The Point

JUNE 14, 2011

Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate. The email would open just as strongly if it started with: “Did you know that over 64% of decision-makers …”.

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Marketo Email Campaign Email Campaign 153

The Point

NOVEMBER 24, 2015

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. What’s less excusable is the way that the email is a confused mash-up of a content offer combined with copy that does precious little to sell that content.

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Email Campaign Email Campaign Merchandising 116