In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. MORE
Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns. MORE
I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. During that time, 77,972 emails [.] MORE
Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve. MORE
Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things. MORE
” If you received an email with that subject line, would you open it? And then she opened the email and saw this: Did you read it? Before reading that email, had you ever heard of Influitive? In email marketing , a click is better than an open. Email Marketing MORE
Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm. MORE
This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. If you include embedded video, most email browsers won’t necessarily display it properly. MORE
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) MORE
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.). MORE
Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. MORE
As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. MORE
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great. MORE
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. MORE
Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. Day the email is sent (46%). MORE
As email marketers, we spend a lot of time worrying about our messages. With so much focus on messaging, it’s easy to forget about the foundation of your email program—the quality of your email list. … Read the rest The post Email Campaigns Flopping? MORE
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. MORE
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan. MORE
Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser. MORE
The post 10 Things Only Advanced Email Markters Will Understand appeared first on Salesfusion. Email Marketing Email Campaign email deliverability email marketing MORE
Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. Generic and vague subjects will ensure your email ends up unread and in the trash. MORE
As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers. MORE
After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far. MORE
Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things. MORE
The reason why you’re failing at email marketing is because you’re neglecting these two very important things: Personalisation. Email MarketingLet’s cut to the chase. MORE
The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation MORE
Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things. MORE
Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language. MORE
Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate. MORE
At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example. MORE
If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign. MORE
Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! What's an email remarketing campaign, you ask? But they can get better when you leverage email remarketing campaigns. MORE
Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own. MORE
It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. MORE
Let me count the ways in which this campaign went off the rails: 1. The header is one image, which means the majority of email readers (who turn images off by default) won’t even see the large Integra logo, the smiling man, or the quizzical headline. This email does none of the above. MORE
In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. guide will show you email content and sending strategies for retail : “ 4 Automated Campaigns that Every Online Retailer Should Use.” MORE
There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation. Companies inundated their industry with endless email blasts in […]. MORE
If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond. MORE
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. MORE
Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Email Marketing MORE
Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. MORE
One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. MORE
Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem. Marketing Automation / Email Retail / E-commerce MORE
Email Campaign Related Topics 
Modern Marketing
JUNE 15, 2018
As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers.
The Point
SEPTEMBER 23, 2016
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.
Marketing Insider Group
JULY 10, 2017
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.
Reachforce
FEBRUARY 24, 2017
There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation. Companies inundated their industry with endless email blasts in […].
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to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner. advertising and outbound email marketing.
The Point
SEPTEMBER 3, 2014
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.)
The Point
NOVEMBER 10, 2014
Let me count the ways in which this campaign went off the rails: 1. The header is one image, which means the majority of email readers (who turn images off by default) won’t even see the large Integra logo, the smiling man, or the quizzical headline. This email does none of the above.
Modern Marketing
OCTOBER 4, 2017
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.
The Point
SEPTEMBER 12, 2013
Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser.
The Point
NOVEMBER 24, 2015
It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec.
Modern Marketing
JUNE 8, 2016
Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Email Marketing
Fathom
JANUARY 16, 2014
In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. guide will show you email content and sending strategies for retail : “ 4 Automated Campaigns that Every Online Retailer Should Use.”
Versium
DECEMBER 18, 2017
The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation
The Point
JUNE 14, 2011
Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate.
distribion
JUNE 7, 2017
Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve.
The Point
JANUARY 13, 2012
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.
The Point
JULY 25, 2014
At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example.
B2B Lead Generation
JULY 22, 2013
In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.
The Point
OCTOBER 20, 2011
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.).
The Point
SEPTEMBER 11, 2012
If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond.
Hinge Marketing
FEBRUARY 11, 2015
Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm.
Marketing Action
JANUARY 2, 2013
Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. Generic and vague subjects will ensure your email ends up unread and in the trash.
Spiralytics
OCTOBER 8, 2017
The reason why you’re failing at email marketing is because you’re neglecting these two very important things: Personalisation. Email MarketingLet’s cut to the chase.
The Point
APRIL 9, 2013
If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign.
Modern Marketing
MAY 1, 2012
Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.
The Point
APRIL 23, 2013
Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.
The Point
APRIL 29, 2011
Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes.
The Point
NOVEMBER 9, 2009
Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”.
Content Standard
MARCH 20, 2017
As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.
Fathom
APRIL 26, 2013
As email marketers, we spend a lot of time worrying about our messages. With so much focus on messaging, it’s easy to forget about the foundation of your email program—the quality of your email list. … Read the rest The post Email Campaigns Flopping?
Marketing Action
SEPTEMBER 8, 2015
One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.
Fathom
MAY 28, 2014
Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem. Marketing Automation / Email Retail / E-commerce
LEADership
MARCH 7, 2014
Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. Day the email is sent (46%).
Hubspot
AUGUST 8, 2016
After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.
Marketing Action
OCTOBER 15, 2014
Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.
Hinge Marketing
FEBRUARY 24, 2015
Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.
Vidyard
DECEMBER 2, 2015
This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. If you include embedded video, most email browsers won’t necessarily display it properly.
Hubspot
APRIL 27, 2012
Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! What's an email remarketing campaign, you ask? But they can get better when you leverage email remarketing campaigns.
Marketing Action
OCTOBER 15, 2014
Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.
Hubspot
APRIL 22, 2015
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.
Hubspot
MARCH 17, 2014
Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.
Salesfusion
JANUARY 14, 2015
The post 10 Things Only Advanced Email Markters Will Understand appeared first on Salesfusion. Email Marketing Email Campaign email deliverability email marketing
Modern B2B Marketing
OCTOBER 25, 2013
” If you received an email with that subject line, would you open it? And then she opened the email and saw this: Did you read it? Before reading that email, had you ever heard of Influitive? In email marketing , a click is better than an open. Email Marketing
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