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Planning an email campaign? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign. Often, marketers focus on creating a custom email template design and the best responsive HTML email template but overlook the importance of email copy. . An email’s first entry point happens to be the subject line. Personalize the Emails. MORE
Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels. MORE
With nearly 4 billion daily email users, organizations can’t afford to ignore the importance of reaching out through email. Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions. MORE
The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. MORE
The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that. MORE
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. In this article, we are going to look at what is email marketing, why it's important, and examples of winning newsletter designs that can help improve your email campaigns. Out of the 196 billion daily emails, 109 billion, are business emails. email marketing email newslette MORE
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The email really is a masterpiece of brevity. MORE
Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results. According to the report, a typical business earns $42 from every dollar invested in email marketing. MORE
The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing MORE
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Marketers have long known that email delivers the highest ROI of all digital channels, but ROI can fluctuate widely depending on how sophisticated a campaign’s targeting is. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. It’s the best emails that create value. MORE
Find inspiration for your summer email campaigns with these tips and email examples. The post Planning Your Summer Email Campaigns appeared first on SendGrid. Best Practices Email Marketing MORE
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. MORE
Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser. MORE
The magic of email marketing, and what it can do for your marketing strategy, doesn’t happen all on its own. Email Marketing MORE
But the real secret behind a high performing email? Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement. Sometimes email plans don’t have all the details they need. in the email process. MORE
As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. Here are a few of our favorite tips to heat up your summer email campaigns and reinvigorate your marketing efforts: New Season, New Content We conducted a survey to learn how retail marketers plan their email marketing calendars. Customer Experience Email Marketing MORE
Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. So, what goes into a Finny award-winning marketing campaign? An opt-in long ago, in an email far, far away. To email inboxes everywhere, 2018 will forever be known as “The Year of GDPR.” MORE
Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits. Of course, it is not a piece of cake to create an effective drip email campaign that ensures profit and growth for your business. MORE
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? MORE
They consider you, your content, or your offer valuable enough to give you permission to email them in the future. However, generating high-quality leads is the number-one challenge cited by B2B marketers, and it is made even more challenging when you know very little about the leads you do have – sometimes just an email address. That’s where email marketing (and email mining) comes into play. Step Two – Add New Leads To An Email Workflow. MORE
The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates). MORE
Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things. MORE
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Marketers See Marginal Success through Email. MORE
Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. MORE
Email still remains an excellent source of leads and an important communication channel for prospects and customers alike. Personalizing the email helps make it more relevant and connect with the person on the other end. Email Personalization Options: Dynamic fields. Separate campaigns by list. Conditional version emails. Since it’s just the fields you’re changing, you’re not sending drastically different emails per user. MORE
You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small. MORE
When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them. In turn, they will probably delete. Marketing MORE
Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation. MORE
The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1. MORE
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts. MORE
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Here are 4 ways to personalize your email programs that you can implement right now: 1. Email Marketing MORE
4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven Email Marketing is one of the most cost-efficient forms […]. The post 4 Tips to Deliver Impactful Email Campaigns appeared first on SMARTe Inc. Data as a Service Data audit Lead generation Marketing Intelligence CRM Data Enrichment data driven Data Enrichment database email Email marketing Marketing MORE
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design. MORE
Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid. Best Practices Email Marketing MORE
The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic. It’s time to automate your email campaigns with confidence. MORE
Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success. MORE
Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid. Email Marketing MORE
Email Campaign Related Topics SendX
NOVEMBER 26, 2020
Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.
SendX
OCTOBER 29, 2020
Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results. According to the report, a typical business earns $42 from every dollar invested in email marketing.
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Webbiquity
SEPTEMBER 27, 2019
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.
Single Grain
DECEMBER 15, 2020
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance?
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
SendX
MAY 30, 2019
You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small.
|
Webbiquity
MARCH 14, 2019
Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation.
Litmus
JULY 28, 2020
But the real secret behind a high performing email? Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement. Sometimes email plans don’t have all the details they need. in the email process.
SendX
JULY 2, 2020
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. In this article, we are going to look at what is email marketing, why it's important, and examples of winning newsletter designs that can help improve your email campaigns. Out of the 196 billion daily emails, 109 billion, are business emails. email marketing email newslette
Benchmark Email
SEPTEMBER 23, 2020
The magic of email marketing, and what it can do for your marketing strategy, doesn’t happen all on its own. Email Marketing
Higher Logic
SEPTEMBER 18, 2020
The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates).
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The Point
SEPTEMBER 23, 2016
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The email really is a masterpiece of brevity.
Marketing Insider Group
JULY 10, 2017
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.
KoMarketing Associates
MARCH 6, 2020
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Marketers See Marginal Success through Email.
Sharpspring
JULY 23, 2020
Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right.
Predictive Response
SEPTEMBER 29, 2020
With nearly 4 billion daily email users, organizations can’t afford to ignore the importance of reaching out through email. Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.
Higher Logic
NOVEMBER 19, 2020
The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that.
LeadGnome
FEBRUARY 20, 2020
They consider you, your content, or your offer valuable enough to give you permission to email them in the future. However, generating high-quality leads is the number-one challenge cited by B2B marketers, and it is made even more challenging when you know very little about the leads you do have – sometimes just an email address. That’s where email marketing (and email mining) comes into play. Step Two – Add New Leads To An Email Workflow.
Higher Logic
FEBRUARY 1, 2021
The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic. It’s time to automate your email campaigns with confidence.
Higher Logic
OCTOBER 9, 2020
The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic.
Act-On
FEBRUARY 5, 2019
The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing
The Point
NOVEMBER 10, 2014
The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1.
Oracle
OCTOBER 4, 2017
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts.
Oracle
FEBRUARY 11, 2019
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Marketers have long known that email delivers the highest ROI of all digital channels, but ROI can fluctuate widely depending on how sophisticated a campaign’s targeting is. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. It’s the best emails that create value.
SendGrid
JUNE 12, 2019
Find inspiration for your summer email campaigns with these tips and email examples. The post Planning Your Summer Email Campaigns appeared first on SendGrid. Best Practices Email Marketing
Oracle
JUNE 8, 2016
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Here are 4 ways to personalize your email programs that you can implement right now: 1. Email Marketing
ActiveDEMAND
MARCH 11, 2019
Email still remains an excellent source of leads and an important communication channel for prospects and customers alike. Personalizing the email helps make it more relevant and connect with the person on the other end. Email Personalization Options: Dynamic fields. Separate campaigns by list. Conditional version emails. Since it’s just the fields you’re changing, you’re not sending drastically different emails per user.
Litmus
OCTOBER 8, 2019
Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success.
Smarte
MAY 4, 2020
4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven Email Marketing is one of the most cost-efficient forms […]. The post 4 Tips to Deliver Impactful Email Campaigns appeared first on SMARTe Inc. Data as a Service Data audit Lead generation Marketing Intelligence CRM Data Enrichment data driven Data Enrichment database email Email marketing Marketing
The Point
SEPTEMBER 12, 2013
Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser.
Oracle
MAY 1, 2012
Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.
SendGrid
JUNE 4, 2019
Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid. Email Marketing
PathFactory
MAY 2, 2019
Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. So, what goes into a Finny award-winning marketing campaign? An opt-in long ago, in an email far, far away. To email inboxes everywhere, 2018 will forever be known as “The Year of GDPR.”
SendGrid
DECEMBER 11, 2019
Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid. Best Practices Email Marketing
Belkins
MAY 19, 2020
Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits. Of course, it is not a piece of cake to create an effective drip email campaign that ensures profit and growth for your business.
Convert
JUNE 21, 2019
When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them. In turn, they will probably delete. Marketing
BenchmarkONE
SEPTEMBER 19, 2019
Planning an email campaign? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign. Often, marketers focus on creating a custom email template design and the best responsive HTML email template but overlook the importance of email copy. . An email’s first entry point happens to be the subject line. Personalize the Emails.
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