Expert insights. Personalized for you.
There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. That is where Email Growth Rate comes in. MORE
LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects. MORE
Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels. MORE
With nearly 4 billion daily email users, organizations can’t afford to ignore the importance of reaching out through email. Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions. MORE
Squarespace and Mailchimp are both services that offer email optin forms as a secondary product, with their primary focus being something else. Squarespace is primarily a website builder, and Mailchimp is an established (and popular) email service provider (ESP). Inline campaign. MORE
The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. MORE
The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that. MORE
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. Out of the 196 billion daily emails, 109 billion, are business emails. MORE
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The email really is a masterpiece of brevity. MORE
Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results. According to the report, a typical business earns $42 from every dollar invested in email marketing. MORE
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Marketers have long known that email delivers the highest ROI of all digital channels, but ROI can fluctuate widely depending on how sophisticated a campaign’s targeting is. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. It’s the best emails that create value. MORE
Find inspiration for your summer email campaigns with these tips and email examples. The post Planning Your Summer Email Campaigns appeared first on SendGrid. Best Practices Email Marketing MORE
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. MORE
Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser. MORE
The magic of email marketing, and what it can do for your marketing strategy, doesn’t happen all on its own. Email Marketing MORE
But the real secret behind a high performing email? Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement. Sometimes email plans don’t have all the details they need. in the email process. MORE
As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. Here are a few of our favorite tips to heat up your summer email campaigns and reinvigorate your marketing efforts: New Season, New Content We conducted a survey to learn how retail marketers plan their email marketing calendars. Customer Experience Email Marketing MORE
Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Advantages of Drip Email Campaigns. Cases Of Drip Email Campaigns. MORE
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? MORE
Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. Timing isn't everything in email campaigns, but it's a huge thing. Email Marketing Campaigns MORE
They consider you, your content, or your offer valuable enough to give you permission to email them in the future. That’s where email marketing (and email mining) comes into play. The corresponding form should be simple and frictionless, perhaps just a first name and email. MORE
The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates). MORE
Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things. MORE
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Marketers See Marginal Success through Email. MORE
Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. MORE
You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small. MORE
Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation. MORE
The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1. MORE
4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven Email Marketing is one of the most cost-efficient forms […]. The post 4 Tips to Deliver Impactful Email Campaigns appeared first on SMARTe Inc. MORE
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts. MORE
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Here are 4 ways to personalize your email programs that you can implement right now: 1. Email Marketing MORE
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design. MORE
Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid. Best Practices Email Marketing MORE
The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic. It’s time to automate your email campaigns with confidence. MORE
Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success. MORE
Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid. Email Marketing MORE
Email Campaign Related Topics SendX
NOVEMBER 26, 2020
Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.
SendX
OCTOBER 29, 2020
Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results. According to the report, a typical business earns $42 from every dollar invested in email marketing.
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Webbiquity
SEPTEMBER 27, 2019
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.
SendX
JUNE 21, 2021
LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects.
Advertisement
With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Single Grain
DECEMBER 15, 2020
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance?
SendX
MAY 30, 2019
You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small.
SendX
JULY 2, 2020
With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. Out of the 196 billion daily emails, 109 billion, are business emails.
KoMarketing Associates
MARCH 6, 2020
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Marketers See Marginal Success through Email.
Oracle
JUNE 15, 2018
As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. Here are a few of our favorite tips to heat up your summer email campaigns and reinvigorate your marketing efforts: New Season, New Content We conducted a survey to learn how retail marketers plan their email marketing calendars. Customer Experience Email Marketing
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
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LeadGnome
FEBRUARY 20, 2020
They consider you, your content, or your offer valuable enough to give you permission to email them in the future. That’s where email marketing (and email mining) comes into play. The corresponding form should be simple and frictionless, perhaps just a first name and email.
Benchmark Email
SEPTEMBER 23, 2020
The magic of email marketing, and what it can do for your marketing strategy, doesn’t happen all on its own. Email Marketing
The Point
SEPTEMBER 23, 2016
In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The email really is a masterpiece of brevity.
Marketing Insider Group
JULY 10, 2017
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.
Webbiquity
MARCH 14, 2019
Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation.
Higher Logic
SEPTEMBER 18, 2020
The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates).
Sharpspring
JULY 23, 2020
Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right.
Predictive Response
SEPTEMBER 29, 2020
With nearly 4 billion daily email users, organizations can’t afford to ignore the importance of reaching out through email. Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.
Litmus
JULY 28, 2020
But the real secret behind a high performing email? Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement. Sometimes email plans don’t have all the details they need. in the email process.
Higher Logic
NOVEMBER 19, 2020
The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that.
Opt Intelligence
APRIL 25, 2021
There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. That is where Email Growth Rate comes in.
The Point
NOVEMBER 10, 2014
The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1.
Smarte
MAY 4, 2020
4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven Email Marketing is one of the most cost-efficient forms […]. The post 4 Tips to Deliver Impactful Email Campaigns appeared first on SMARTe Inc.
SendGrid
JUNE 12, 2019
Find inspiration for your summer email campaigns with these tips and email examples. The post Planning Your Summer Email Campaigns appeared first on SendGrid. Best Practices Email Marketing
Oracle
OCTOBER 4, 2017
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts.
Higher Logic
OCTOBER 9, 2020
The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic.
Oracle
FEBRUARY 11, 2019
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Marketers have long known that email delivers the highest ROI of all digital channels, but ROI can fluctuate widely depending on how sophisticated a campaign’s targeting is. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. It’s the best emails that create value.
SendGrid
DECEMBER 11, 2019
Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid. Best Practices Email Marketing
Oracle
JUNE 8, 2016
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Here are 4 ways to personalize your email programs that you can implement right now: 1. Email Marketing
Hubspot
FEBRUARY 6, 2020
Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. Timing isn't everything in email campaigns, but it's a huge thing. Email Marketing Campaigns
Belkins
MAY 19, 2020
Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Advantages of Drip Email Campaigns. Cases Of Drip Email Campaigns.
Litmus
OCTOBER 8, 2019
Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success.
Higher Logic
FEBRUARY 1, 2021
The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic. It’s time to automate your email campaigns with confidence.
The Point
SEPTEMBER 12, 2013
Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser.
Oracle
MAY 1, 2012
Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.
SendGrid
JUNE 4, 2019
Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid. Email Marketing
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