4 Big Reasons Your Email Campaigns Are Being Ignored

B2B Marketing Insider

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.)

Trending Sources

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.

4 Simple Ideas to Personalize Your Email Campaigns Today

Modern Marketing

Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Email Marketing

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

Video Marketing How-To: Add Video to Your Email Campaigns

Vidyard

This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. If you include embedded video, most email browsers won’t necessarily display it properly.

How to Create Customer-Centric Email Campaigns

distribion

Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve.

Email Campaign Gets an “A” on Design, “F” on Offer

The Point

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.

How to Make Your Email Campaign More Clickable

Vertical Response

The makeup of an email newsletter can vary tremendously. Some businesses include entire articles in their emails, others send a list of headlines with a teaser paragraph and thumbnail, and some just list out headlines. Email subscribers like to know what they’re getting.

That’s So Awkward: Why You Should Use Humor in Your Email Campaigns

Modern B2B Marketing

” If you received an email with that subject line, would you open it? And then she opened the email and saw this: Did you read it? Before reading that email, had you ever heard of Influitive? In email marketing , a click is better than an open. Email Marketing

Marketo Email Campaign Keeps It Short & Sweet

The Point

Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate.

Does Your Email Campaign Make a Case for Action?

The Point

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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2 Email Campaigns Show How (and How Not) to “Sell” Content

The Point

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation Blog

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.

How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. Generic and vague subjects will ensure your email ends up unread and in the trash.

Interesting Infographics: Must-Know Data To Improve Your Email Campaigns

LEADership

Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. Day the email is sent (46%).

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm.

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign.

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Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

Hinge Marketing

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

Video 74

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

A/B 36

Set up your email campaign: VerticalResponse’s new editor makes it easy

Vertical Response

Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. Creating an email list.

5 Mistakes to Avoid in Your Next Email Campaign

The Point

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes.

7 Clever Email Campaigns That Get Customers Buying Again

Hubspot

Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! What's an email remarketing campaign, you ask? But they can get better when you leverage email remarketing campaigns.

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 1 of 4

Vertical Response

Just like any other business, nonprofits can’t ignore the effectiveness of email marketing. And just like many small businesses, many nonprofits are short on time, cash, and resources – making email campaigns the perfect marketing solution. As one of the most important aspects of online fundraising, it’s necessary to optimize your email marketing efforts. Three emails you should send to new donors before asking for money.

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 2 of 4

Vertical Response

Last week we covered our general tips for crafting successful email campaigns for nonprofits. In this four-part guide you’ll find do’s and don’ts for every step of the email marketing process: Three tips for successful emails. Three emails you should send to new donors before asking for money. Three emails you should send to ask for donations. Three emails you should send to maintain your donor list. Welcome email.

FAQ 15

Step Away from the Email Software and No-One Gets Hurt

The Point

Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. Most lead follow-up emails have none of the above. One bad email can do more harm than good.

8 Reasons Why Email is Still the Killer App – For Now

Act-On

Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over.

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A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

The Perils of Email List Buying – Rookie Mistakes 101

Act-On

Here’s one that will resonate with all email marketers: A complaint has been filed (June 29, 2016) with the US Federal Election Commission (FEC) that alleges that Donald Trump been sending campaign fund-raising emails to foreign elected officials.

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The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 3 of 4

Vertical Response

This week we’ll examine the fundamentals of fundraising and the best emails to send to get your donors to take action. In this four-part guide you’ll find do’s and don’ts for every step of the email marketing process: Three tips for successful emails. Three emails you should send to new donors before asking for money. Three emails you should send to ask for donations. Three emails you should send to maintain your donor list.

What is business video content marketing and how to get started

Biznology

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

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The Email Campaign You Need to Clean Your List & Re-Engage Subscribers

Hubspot

If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails.