5 Easy Tips to Create and Optimize Effective Email Campaigns

Act-On

The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers.

4 Big Reasons Your Email Campaigns Are Being Ignored

Marketing Insider Group

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner. advertising and outbound email marketing.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Modern Marketing

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. Email Marketing Oracle Marketing Cloud

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.)

Email Campaign or Essay Question? You Decide.

The Point

Let me count the ways in which this campaign went off the rails: 1. The header is one image, which means the majority of email readers (who turn images off by default) won’t even see the large Integra logo, the smiling man, or the quizzical headline. This email does none of the above.

3 Ideas for Thank You Email Campaigns

SendGrid

Here are 3 thank you email campaign ideas to send your customers throughout the year. The post 3 Ideas for Thank You Email Campaigns appeared first on SendGrid. Best Practices Email Marketing

What I don’t understand about this failed email campaign

Direct Response Coach

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. During that time, 77,972 emails [.]

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

4 Simple Ideas to Personalize Your Email Campaigns Today

Modern Marketing

Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Email Marketing

Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec.

Maximizing Retail/E-commerce Conversions with Automated Email Campaigns

Fathom

In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. guide will show you email content and sending strategies for retail : “ 4 Automated Campaigns that Every Online Retailer Should Use.”

Marketo Email Campaign Keeps It Short & Sweet

The Point

Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate.

Email Campaign Gets an “A” on Design, “F” on Offer

The Point

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.

Best Practices for Direct Email Campaigns

Versium

The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation

3 (And a Half) Interesting Ways to Elevate Your Email Campaigns in 2019

SendGrid

Read about 3 and a half unconventional tactics that you can use in 2019 to improve your email program. The post 3 (And a Half) Interesting Ways to Elevate Your Email Campaigns in 2019 appeared first on SendGrid. Email Marketing

12 Types of Email Campaigns You Should Be Automating

Delivra

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating.

How to Create Customer-Centric Email Campaigns

distribion

Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.

Does Your Email Campaign Make a Case for Action?

The Point

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond.

Radian6 Email Campaign Hits the Mark

The Point

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.).

Planning Your 2019 Email Campaigns: V-Day, Women’s History Month, and Spring Themes

SendGrid

Need ideas for your Valentine's Day and spring campaigns? The post Planning Your 2019 Email Campaigns: V-Day, Women’s History Month, and Spring Themes appeared first on SendGrid. Email MarketingWe've got you covered!

Consistency: The (Not So) Secret to Crushing Your Email Campaigns in 2019

Outreach

Here’s a resolution to keep if you didn’t make any for yourself this year: Revisit the messaging in your sales campaigns. If your campaigns generated solid results three months ago, they might not even trigger a response today.

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign.

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2 Email Campaigns Show How (and How Not) to “Sell” Content

The Point

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. Generic and vague subjects will ensure your email ends up unread and in the trash.

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.

Cold-Emailing 101: When Should You Launch a Cold Email Campaign?

SmartBug Media

B2B cold emailing campaigns can be wonderful assets to your marketing strategy, and if done successfully, they can create solid partnerships and revenue for your organization. There are a ton of things you can do to make the emails successful, such as follow these tips we wrote about a few months ago. However, knowing when and how to launch a cold email campaign is vital to success. Email Marketing Inbound Marketing

5 Mistakes to Avoid in Your Next Email Campaign

The Point

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes.

Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm.

Citrix Email Campaign Crashes on Takeoff

The Point

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”.

35 Ways to Segment Your Email List for More Personalized Email Campaigns

Spiralytics

The reason why you’re failing at email marketing is because you’re neglecting these two very important things: Personalisation. Email MarketingLet’s cut to the chase.

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

Email Campaigns Flopping? It’s Probably Your List

Fathom

As email marketers, we spend a lot of time worrying about our messages. With so much focus on messaging, it’s easy to forget about the foundation of your email program—the quality of your email list. … Read the rest The post Email Campaigns Flopping?

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Three Top Factors for Successful Email Campaigns

Venntive

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. Not only does it protect your deliverability rates, but it confirms that these people are truly interested in receiving your emails. Drop me an email.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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