Trending Sources

Is YouTube Replacing the Printed Manual? [CHART]

Modern Marketing

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

Modern Marketing

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. This week’s chart analyzes where new subscribers to the Eloqua channel come from. Which Types of YouTube Videos Garner the Most New Subscribers?

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

4 Steps for Making Demand Generation More Social

Modern Marketing

Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation. By embedding YouTube videos, tweets, and Facebook comments on their landing pages.

The Hidden Marketing Lesson in the Citizen Journalism Movement

Modern Marketing

by Jesse Noyes | Tweet this YouTube is now a force in the delivery and reporting of news. When an earthquake and subsequent tsunami devastated Japan last year, the 20 most watched videos on YouTube for a week were related to the disaster, earning a total of 96 million views.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors?

6 Brilliant Uses of Video

Modern Marketing

On YouTube. Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.

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The Art of the Customer Testimonial

Modern Marketing

When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology. Sure David talks about why he selected Eloqua (trust in our ability to support his company over the long term), and the results his team enjoyed (major lift in event attendance, speed of execution).

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

Is Eastern Europe the Next Email Marketing Frontier? [CHART]

Modern Marketing

by Andrew Stivelman | Tweet this With Eloqua Experience Europe just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events.

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The Impact of Online Video on Customer Support [CHART]

Modern Marketing

by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question: Is YouTube replacing the Printed Manual? The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

5 Stats You Need to Know About Online Video Marketing [Infographic]

Modern Marketing

the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. #5.

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David Meerman Scott’s Tips for Scoring Big Interviews

Modern Marketing

David Meerman Scott’s Tips for Scoring Big Interviews is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this David Meerman Scott doesn’t have a reporting background.

Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day.

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[Chart] Would Rebecca Black Make A Good Marketer?

Modern Marketing

Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers.

How To Generate 3,189 Leads With 4 Pieces of Interactive Content

SnapApp

A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. 1,564 YouTube Views.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Marketing can be a bit of a thankless job.

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What is Responsive Design?

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

Can you upload directly from your YouTube channel?

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3 Ways to Integrate Video into Email Nurture Campaigns

Modern Marketing

It will cut down on incoming support requests, and if your explainer video is part of a YouTube channel or video hub featuring other support videos, may encourage your customers to explore other help videos along the way.

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4 Online Contests Worth Looking Over

Modern Marketing

And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. That’s why they host a yearly DoGooder video contest with YouTube where nonprofits and charities can submit the videos they have created that exemplifies their mission. Eloqua. 4 Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Video Marketing How-To: Scoring Leads With Video

Vidyard

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. The most basic lead scoring mechanism is tracking a video view – if you’re using YouTube you can generally set rules around when a viewer has clicked play, but you may not get data more granular than this.

More Content is Not Always Better – Wise Words from Chris Vandermarel

Vidyard

This is something that digital publishers do really well, including sites like Netflix and YouTube. I don’t know how many times you go on YouTube trying to find a certain video, but then you end up watching three, four or five additional videos because there’s just so much recommended content that comes up as you’re watching that primary piece. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant?

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Content Marketing Trends Taking Us into the Future

Modern Marketing

“I already have a YouTube channel!”, The Lego Group uses YouTube but devotes an entire part of their website to display hundreds of their video assets and your brand should consider doing the very same.

5 B2B Brands That “Get” Storytelling

Modern Marketing

Just check out the views on its YouTube video of testing a rejected takeoff. 5 B2B Brands That “Get” Storytelling is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Corporate storytelling is nothing new.

How to Produce 269 (or more) Content Assets From a Single eBook

Modern Marketing

You could create a series of videos to share on YouTube and embed in blog posts or emails. How to Produce 269 (or more) Content Assets From a Single eBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months.

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

He introduced Service Cloud with Chatter Service , which makes it possible for a service agent to access every platform a customer is using including Twitter, Facebook, YouTube, etc. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eloqua Event Marketing Marc Benioff

3 Questions You Should Ask About Your Content Marketing Strategy

Modern Marketing

To make the most of your content marketing efforts, consider the following: Showcase your content on multiple channels – blog, LinkedIn, Facebook, YouTube, podcasts. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin?

5 Tips for Creating Effective B2B Marketing Videos

Modern Marketing

YouTube garners around 4 billion views daily. 5 Tips for Creating Effective B2B Marketing Videos is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Video 101

30 Killer Resources to Learn Content Marketing

Writtent

From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. Image credit Adobe.

What Your Business Needs To Know About Google+

Modern Marketing

For instance, I have an Old Colleagues circle and an Eloqua circle. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system.

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37 reasons that video content is king

Biznology

Eloqua ). 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. million business-oriented search queries in YouTube every week (SEO Hacker). 700 YouTube videos are shared on Twitter every minute. YouTube ). Over 60 hours of videos are uploaded each minute on YouTube. YouTube ). YouTube). Image via CrunchBase.

10 B2B Companies That Create Exceptional Content

Hubspot

Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B.

You Need Better Content, Not More

Modern Marketing

48 hours of video are uploaded to YouTube every minute. You Need Better Content, Not More is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are more than 150 million blogs.

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