Working with Your ABM Strategy in Oracle Eloqua
FEBRUARY 20, 2019
In our everyday lives, we buy and use a growing number of add-ons that can improve the way that we work or relax. While MarTech add-ons can be game changers, unfortunately for marketers, they don’t always work that seamlessly. One of the major benefits of Oracle Eloqua is that rather than requiring an ABM module or add-on to the core solution, the capabilities to work with an ABM strategy are built natively within the tool.