Ledger Bennett

JANUARY 26, 2020

But in reality, AI is affordable, powerful and within the reach of many businesses, no matter their size or vertical. Of course, following up via each channel takes a lot of time and effort which is why some companies are adopting Artificial Intelligence (AI) solutions to lighten the load. Yes, AI might seem a more ethereal topic to some.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Ledger Bennett

FEBRUARY 24, 2020

Tailoring your content to a specific vertical for example. A lot of wasted time is spent trying to get our heads around the idea of personalisation, as if it’s something new. But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Ledger Bennett

JUNE 25, 2018

They adopted an existing platform, the AT&T Networking Exchange blog , and key AT&T employees created customized content that was relevant to their customers’ vertical market and to specific roles within the company. So how did they do it? The outcome? The entire sales team were thereafter quickly trained to use social selling.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. There are also many vendors with specialized services for vertical markets such as plumbers and funeral homes. (Okay, not zero: some companies surely do it better than others.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. You must establish yourself as a thought leader in your vertical. You live and breathe your sector – make your opinions known.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

ClickZ

AUGUST 20, 2019

SummitSync currently works predominantly with tech companies focused on four B2B verticals—IT/Security, Media & Marketing, Finance, and Healthcare. They have integrations with these companies as well as Eloqua from the marketing automation side of things.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

ClickZ

JANUARY 13, 2020

In order to fix that widespread issue in the landscape, there was a real need for technology players to come in and have the ability to work all of those verticals, and bridge the gap between them.”.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Smashmouth Marketing

MARCH 19, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible".

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Heinz Marketing

MARCH 15, 2018

Slack, GitHub, Sublime, Authy, 1Password, Jira, Eloqua, Full Circle Insights, Bizible, Google Drive/Docs, Excel (unfortunately), and I’ve been piloting Station which I’ve enjoyed. Macbook Pro, Windows PC, then my primary work machine is a 27-Inch iMac with a vertical side-screen where I keep Jira and Slack.

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

Smashmouth Marketing

MARCH 3, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible".

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Golden Spiral

NOVEMBER 8, 2018

Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. New Vertical. What would happen if you expanded your product’s market to a new vertical? Bottleneck #3: Anticipate Challenges.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. The problem here may be that the independent email service providers (ExactTarget, Responsys, Vertical Response) are relatively small companies themselves, so it might be hard for them to make a substantial investment.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Nudge.ai

AUGUST 14, 2017

Looking at relationships helped uncover a new vertical where we can ‘sell local’ -@DanMearnsy… Click To Tweet. We’ve actually taken a really cool pivot and created a new vertical now: SMB high-growth Canadian companies. Menaka: Nudge.ai’s emphasis on relationships helped you focus on some new Canadian opportunities.

Process 42

Process Verticals SMB Eloqua 42

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

KEO Marketing

NOVEMBER 18, 2015

A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

DivvyHQ

AUGUST 7, 2018

– For this exercise, think about typical job titles, types of buyers or industry verticals. Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). Industry Vertical.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. The heading or title.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. deep vertical industry knowledge, writing, relationship-building) also make them natural link builders for SEO. PR and SEO.

PR 100

PR Tools Tips Blogger 100

The ROI Guy

MARCH 24, 2013

The typical white paper is now more than 10 pages according to IDG, lengthened to address more complex challenges and solutions, and the need for different stakeholder and vertical focused messaging. And the content, its just too text heavy for today’s more visually stimulated audience.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

markempa

JANUARY 23, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform. However, it did help them deduce a few things.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

chiefmartech

JUNE 6, 2016

But there’s a reason that, for instance, Oracle’s ATG e-commerce platform is not tightly integrated with their Eloqua (B2B marketing), Responsys (B2C marketing), or BlueKai (DMP) products. These are each massive products in scale and scope on their own. ” But I think that’s what makes this a good, solid move.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Heinz Marketing

FEBRUARY 18, 2019

. “… this notion of getting it done and doing it right– and mentally, if you think about a two by two grid, with a vertical axis being getting it done in a horizontal axis, being doing it right, it’s a notion of … the vertical axis is low to high. I got to know him very well back in the Eloqua days.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Obtaining the right database is a whole different beast.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Here at KoMarketing, we work with B2B companies from different industries and verticals. Although we have seen Lead Gen Forms success in many verticals, they have done particularly well in the following audiences: 1. Marketing.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Heinz Marketing

MARCH 25, 2019

I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. She’s a partner in our firm and a mentor, and she talked about the first five years that she was a sales professional at Eloqua, it was like beating her head against a desk.

Top of Funnel 63

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 63

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Engagio

MARCH 28, 2017

Typically, accounts are segmented by geographical location, vertical or just round-robined between account executives. Marketo, Eloqua, Hubspot and a few others were all born on this premise. People buy from people.

Lead Ranking 48

Lead Ranking Lead Scoring Eloqua Paid Search Agency 48

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Content Marketing Institute

APRIL 26, 2018

We brainstorm with partners in the verticals who are driving lines of business. The array of technologies for companies is dizzying: Trello , Asana , WordPress , Adobe Experience Manager , Google Analytics , Adobe Analytics , Adobe Target , Box , Eloqua , Simple Reach , Kapost , Opal , Excel , Sprinklr , Slack , Dynamic Signal.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Contents 1. Sign Up Free Need we say more?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Need we say more?

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. What does this look like in practice at a company? Optimizing Social Profiles for Social Selling.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Metadata

APRIL 22, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52