Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued.

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Trending Sources

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

As few as 11% of CMOs state that they have successfully implemented a sophisticated omni-channel strategy, resulting in only 1 out of 3 buyers feeling that they are understood by the vendors or brands with whom they interact. Oracle Eloqua enables marketers to unlock the value of over 1.8

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Act-On, Pardot, and Genius specialize in smaller companies than Marketo or Silverpop, which in turn serve generally smaller clients than Eloqua or Neolane.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. Various statistics state that anywhere from 30-55% of the buyer’s journey is complete before engaging with a vendor. This year our Eloqua Markie Awards had 176 submissions for 20 categories. We recently had the chance to catch-up with Jill Rowley a.k.a

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. B2B marketing automation vendors will need to rearchitect their systems on the more sophisticated platform.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Modern Marketing

At Eloqua, we’re proud our content marketing program has earned more awards than anyone else in our category. To which term – content marketing or inbound marketing – should marketing automation vendors hitch their messaging wagon?

5 (+ 1) Questions to Ask Predictive Analytics Vendors: SiriusDecisions Edition

Leadspace

For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors. (I’ve Believe it or not, some predictive analytics vendors basically give you a data dump.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Vendor strength will be scored on a separate dimension.

ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments

Customer Experience Matrix

Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. The Guide states: Vendors in this category can automatically send different messages to the same contact in response to behaviors or data changes. That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua.

Eloqua Goes Titanium

Modern Marketing

It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer. Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing Twitter

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system.

4 Key Marketing Technology Takeaways From A Forrester Wave

Modern Marketing

report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. The vendor web site is an important first impression engagement forum. by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology.

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores.

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. Eloqua’s was no exception. I expected it to grow as Eloqua sold into larger accounts.

How Marketers Are Managing The Buyer Journey [Infographic]

Modern Marketing

In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities.

Going Public is a Mile Marker, Not a Finish Line

Modern Marketing

At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of Eloqua (ELOQ) to the public on the NASDAQ stock exchange, we crossed just another mile marker on our journey to become a company that changes the way others do business. They have chosen us because we’re not simply a vendor hunting logos. Here at the NASDAQ, Eloqua is just stepping out of the starting block, and our goal is to see our customers on the medal stand.

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. It’s All About Revenue – Eloqua.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. It’s All About Revenue – Eloqua.

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Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. And, in a complex sale, a vendor’s expertise often eclipses the product they’re selling.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site.

The 14 Best Marketing Automation Tools

Webbiquity

Pricing: contact vendor. 7) Oracle Eloqua. dotmailer Drip eConsultancy HubSpot Hunter & Bard InTouch JumpLead Leadpages Leadsius marketing automation tools Marketing Insider Group MarketingLand Marketo OpenEMM Oracle Eloqua Pardot SalesAutopilot SimplyCast SmartBug Media SnappApp

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. B2b marketing automation) vendors, with links to my reviews where I've written one.

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

Modern Marketing

is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

When Marketing Automation Is the Wrong Solution

Digital B2B Marketing

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept.

Is “social media campaign” an oxymoron?

Chris Koch

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed.

Marketing automation is not marketing strategy

Biznology

Even the marketing automation software vendors themselves recognize the importance of strategy for their own success, as well as that of their clients. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? However, our approach is very different from the marketing automation vendors and here are three examples.

Does Rapid Technology Adoption Breed Long Term Success? [CHART]

Modern Marketing

There were as many IT executives in attendance scouting out marketing solutions and questioning vendors as there were marketers. For example, as a rich Internet application, Eloqua needs an HTML5 capable web browser for its desktop-like functionality to work.

Salesforce Einstein and the Challenge of AI for B2B Marketing

Leadspace

No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors.

Why Your CMO Doesn’t Like You

Modern Marketing

I find all too often that managers lacking experience expect others, or more commonly vendors, to go away and do the work and return to them when it is done,” said John McAuliffe, CMO of VFM Leonardo.

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The 4 Things I Never Want to Hear on a Sales Call

Modern Marketing

And I get calls from vendors all the time. When a vendor calls, I use it as an opportunity to dissect their sales call techniques, looking for what works and what doesn’t. “Our claim to fame is [insert vendor babble]…” If you have to start with that statement, it completely deflates the impact of the differentiator. The 4 Things I Never Want to Hear on a Sales Call is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. The only new vendor to make a splash recently has been SharpSpring , which went from zero to 500 agency clients in the past year.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. I revisited that data today, adding a few new vendors and dropping some of the very minor ones.