Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say. It would be done by system administrators instead.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. Keep an eye on emerging trends in email marketing, and ensure your chosen ESP aligns with your goals for powerful and effective email communication.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. But it’s not new, and it’s not a trend. Take a step back and really unpick what these ‘trends’ mean for your business.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Webbiquity

NOVEMBER 10, 2020

Given that the percentage of buyers is trending younger, the fact that they rely less on analyst reports & rankings is a serious concern for traditional analyst firms.” They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. But enhanced reporting was the most common improvement of all. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. I then will read up on the news pertaining to our space and maybe look at how key projects and business metrics are trending. Besides Eloqua which really pays my rent?

Eloqua 40

Eloqua Work Management Marketing Management Product 40

Envy

JANUARY 28, 2018

We expect this trend to continue. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. A final word on B2B marketing trends in 2018. Platforms such as Sisense , Clicktale and many others gained ever wide acceptance, insights were everywhere.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Contently

JANUARY 31, 2023

Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.” Subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. But even then, the trend speaks to a failure of the big marketing automation players to cement their place in the tech stack.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. So all things being the same, CTO allows you to trend reporting on a known quantity. . A little background. Clicks are WHAT YOU WANT. Don’t give up.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Oracle Eloqua. The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Biznology

JANUARY 19, 2018

Last year, Amy moved to her next hot trend: artificial intelligence. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. (Okay, not zero: some companies surely do it better than others. But that’s a much weaker selling point than being one of the few firms to do it at all.) - ad tech integration.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JULY 31, 2015

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Probably the most interesting trend is integration of marketing automation with retargeting and display ad vendors, which has been announced in various forms by Marketo, Oracle, and Adobe.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Atomic Reach

FEBRUARY 7, 2019

In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal. After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

KoMarketing Associates

APRIL 11, 2013

Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Tomorrow People

MARCH 13, 2018

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Lead nurturing and scoring. Reporting contribution and attribution. Marketing automation. Account-based marketing. On and offline strategies.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

KoMarketing Associates

AUGUST 23, 2016

This Company Page has found a great balance of providing their audience with helpful tips, educational resources, trending discussions, and brand specific content. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Make Sure Your Audience Can Find You.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Valasys

FEBRUARY 19, 2024

From scheduling posts to keeping track of mentions, companies can analyze individual engagement metrics and trends. These tools provide valuable insights into audience interests, behavior, and preferences. Build Brand Authority Social media demands active engagement.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

JUNE 9, 2009

It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

APRIL 15, 2012

Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. Epsilon Email Trends and Benchmarks Q42011 Epsilon is another industry stalwart, publishing regular quarterly reports.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

PathFactory

MAY 3, 2022

In the past few years, three big trends have shaped B2B companies: Revenue as a job title. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. A key outcome of these trends is that sales and marketing have become much more aligned and in sync.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Customer Experience Matrix

JULY 30, 2013

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Valasys

JANUARY 25, 2019

The two forms of integration that are included in this collaboration between MRP Prelytix and Oracle Eloqua will empower the clients of MRP to trigger email marketing as a harmonized piece of their ABM strategy. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me. Say “I”

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Digital B2B Marketing

JULY 10, 2012

As the landscape changes, here are some of the benefits and drawbacks of the primary types of content syndication offerings and a number of emerging trends in the category. Sample network sources: IDG TechNetwork , QuinStreet , Madison Logic , Netline Emerging Trends 1. Many networks can also offer advertising and custom programs.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Customer Experience Matrix

FEBRUARY 6, 2013

The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. I’ll get to the 2013 estimate in a bit. First, I thought I’d explain where the figures come from.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Marketing Insider Group

JANUARY 8, 2013

Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Customer Experience Matrix

DECEMBER 22, 2010

So, in that sense at least, Teradata has positioned itself particularly well to take advantage of the new trend. As I’ve written many times before, the long-term trend will be for larger CRM and Web marketing suites to incorporate marketing automation functions, making stand-alone marketing automation less competitive.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. marketing services marketing automation small business marketing demand generation industry trends sales enablement marketing automation trends distributed marketing'

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Convince & Convert

FEBRUARY 27, 2015

While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. 2010 Content Marketing Trends and Predictions.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100