NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. One of our client’s guest blogging objectives is to generate increased organic traffic to their website that will convert into leads. This process helps to increase their web traffic in two ways.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. We plan on having some analysis on this report in the coming weeks.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Valasys

FEBRUARY 19, 2024

By implementing SEO best practices, businesses can then attract larger organic traffic, increase their engagement, and drive conversions. Optimize User Experience With their SEO-friendly features and responsive design capabilities, Content Management Systems enable firms to optimize user experience and boost SERP visibility.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

The ROI Guy

AUGUST 24, 2018

Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from. We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Atomic Reach

FEBRUARY 7, 2019

After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising. times more traffic than companies that published zero to four monthly posts. However, investing even further into content marketing will drive results.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Marketing Insider Group

JANUARY 5, 2012

“ The Content Grid version 2 ” – by Eloqua. . “ The Size of The Mobile Market “ - by iStrategy. “ The Noob Guide To Online Marketing ” – by Unbounce. “ The Modern Marketer ” by Hubspot. 8 Great Marketing Infographics. “ Storytelling vs. .

Eloqua 100

Eloqua Planning Storytelling Paid Search Agency 100

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Ledger Bennett

MARCH 19, 2021

Planning and forecasting – Cortex helps plan and forecast media spend using a traffic light system that flags performance against media plan, enabling informed decision making on future spend and confidence in revenue forecasts from media activity. It integrates with all major marketing platforms and tools including: Salesforce.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

TrustRadius Marketing

JANUARY 8, 2020

These top 5 competitors were chosen based on comparison traffic on TrustRadius. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. 2) Select the Marketing Automation Solutions of Your Choice.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. The question is, how do you keep this traffic and convert these people into regular readers?

Traffic 100

Traffic RSS Blogger Eloqua 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. What has driven traffic for the top posts listed here – particularly #2 and #3 (on Webinars) – is organic search, and the fact that all have titles that invite interest even if you know nothing more about me or the blog. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Directive Agency

APRIL 21, 2023

Then, with third-party directories, you can effectively capture high-intent traffic. Most of the traffic on directories comes from search. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. Maximize your presence with the right directories.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Increase traffic to your site. Adding public relations to your marketing efforts will help: Position you as an industry expert.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. And, the more content you create around topics relevant to your audience, the better your chances of boosting traffic from search and nabbing conversions. times more traffic than businesses publishing zero to four articles.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Chris Koch

DECEMBER 2, 2011

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Bound360

JANUARY 18, 2018

Typically, your known visitors represent only 3-5% of your web traffic. Behavior – Behavioral attributes such as time on site, number of visits, remarketing, traffic source, device, pages visited, time of day, IP address and geolocation. Partner examples: Marketo, Eloqua. Native to Bound.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

Ledger Bennett

MAY 24, 2018

Firstly, by giving users the ability to fill in a form in-platform, you’re sacrificing traffic to your site. However, if like our clients’, your objectives are orientated around lead generation rather than awareness and traffic, then lead gen forms are still the answer for you when advertising on LinkedIn. But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. Leads, sales, repeat purchases, referrals, email sign-ups, redemptions, foot traffic. You’re Asking the Wrong Question.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service? Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. It was the continuous flow of traffic in each of the exhibits. Several of the vendors said that the traffic they were experiencing far exceeded their expectations.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

APRIL 2, 2012

Shareable content increases awareness about your company and drives more traffic back to your site or blog. In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Webbiquity

DECEMBER 26, 2012

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

SnapApp

MAY 21, 2013

The webcast sparked new ideas on how to use interactive content to drive traffic to the web and ultimately purchase our products.”. . Thanks to MarketingProfs , Eloqua and PBS for a successful webinar. “Pertinent, timely discussion of real matters affecting B2B and interactive content.”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48

SmartBug Media

MARCH 18, 2019

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

PureB2B

JUNE 13, 2017

If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies these kinds of software have the function for you. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Anyword

NOVEMBER 7, 2018

For most, the primary objective is driving traffic back to the site, where monetization takes the form of display ads. Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events. But for a growing number, monetizing the email itself has become a higher—and more lucrative—priority.

Optimization 53

Optimization Marketing & Strategy Work Management Marketing Management 53

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Hinge Marketing

NOVEMBER 29, 2013

How to Optimize Your YouTube Video for Maximum Traffic. by Lauren Harper, Eloqua. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By Jeff Bullas. 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer. What can we learn from this?

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

SnapApp

SEPTEMBER 11, 2015

Earlier this year we launched smart forms for Eloqua, and now it’s Marketo’s turn! We’ve also consolidated the number of statuses we have so you can quickly see which SnapApps are gaining traffic. Here on the Product team, we like to refer to our new Responsive features as “Magic”. We hope you think so too! Do you use landing pages?

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50