Customer Experience Matrix

MARCH 26, 2015

The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Users can then specify the corporate roles they want to target. email-based targeting. email-based targeting. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

ANNUITAS

MAY 13, 2021

Go-to-market falls apart at execution: Don’t get me wrong, many companies have a very clear view of their target customer. This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. But it isn’t by luck — they’ve taken a strategic approach to mapping out their video content strategy and aligning it to the buying journey of each key target persona.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Martech

MARCH 28, 2024

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. Measured has a new media measurement platform featuring AI and machine learning.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 2. More targeted prospecting. More targeted prospecting.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding. B2B companies can also access customer sentiment data for their target market.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. It lets me look forward to seeing what they add next. _ *Had you assumed Eloqua already did that? Some do, most don't.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Metadata

FEBRUARY 24, 2021

Metadata launched a new product, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, Programmatic Display and other channels using B2B targeting criteria (i.e. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. In our ebook, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing , you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

Engagio

FEBRUARY 21, 2020

Selecting target accounts can be stressful. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. So repeat after me: Selecting target accounts is a cross-functional project. Guess what?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Once you know, you can align your targets with the actuals, and make better decisions. Add targeted content and your email database will work for you.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. More targeted prospecting.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Integrates easily with CRM platforms like Salesforce, SugarCRM, Netsuite, Microsoft Dynamic CRM.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Revenue Radar Conclusion: Account targeting is easy once you have models and put the four radar signals to work – Fit, Intent, Persona and Engagement.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' Will LinkedIn allow this information to be used by advertisers?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

PureB2B

MAY 30, 2022

Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. With the growing importance of technographic targeting, the norms are starting to change. The seeds for technographic targeting were sown back in the late 1980s or early 1990s.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

The Point

NOVEMBER 27, 2018

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. By using this integration, our customers can use social engagement data to build highly targeted lead scoring, segmenting, nurturing and attribution programs. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Litmus

AUGUST 31, 2020

Your email list is an engaged segment of your target audience, which means they can teach you a lot about what drives results. Have Eloqua ? There are three steps you need to take to find actionable insights from your email performance that you can use to improve campaigns continually. Have Marketo ? Download this ebook ?.

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Valasys

JANUARY 25, 2019

The two forms of integration that are included in this collaboration between MRP Prelytix and Oracle Eloqua will empower the clients of MRP to trigger email marketing as a harmonized piece of their ABM strategy. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

ClearVoice

APRIL 14, 2023

Some examples include Marketo, Eloqua, and Pardot. Take your target audience into consideration When selecting your KPIs, it’s important to consider your target audience and the metrics that are most relevant to them. Marketing automation software. This can automate and optimize marketing campaigns.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Madison Logic

AUGUST 8, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. We asked our Product Manager, Francesco Gallo. We asked our Product Manager, Francesco Gallo.

Eloqua 13

Eloqua Video Marketing Class Marketing Funnels 13

Ledger Bennett

JULY 31, 2020

Please join the cause, help me smash my fundraising target of £153. For the most part, they are the way in which we target and ensure the right people Winning with Audiences – Connecting Email Nurtures and Media Campaigns May 29, 2018 As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

SendinBlue

AUGUST 24, 2020

Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. It offers an intuitive way to qualify and manage leads and powerful targeting and segmentation features. Price: Eloqua is geared towards enterprise-level companies and the prices reflect that.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. some MAPs are limited in this functionality (ex Eloqua can only send to one email address vs Marketo who can alert account/lead owners.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Heinz Marketing

NOVEMBER 26, 2021

Identify which accounts make you the most money, and then target those accounts with an ABM strategy. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Sales reps can nurture their contacts at target accounts using triggered follow-up emails based on engagement and activity.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

KoMarketing Associates

AUGUST 23, 2016

Users can follow singular Showcase Pages without having to follow the business or their other pages, so Adobe can target updates more thoughtfully. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Make Sure Your Audience Can Find You. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Everything Technology Marketing

FEBRUARY 26, 2013

Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. Modern marketing involves much more than just new revenue targets and playbooks. Learning From the Best . So what makes for a great community?

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Tomorrow People

MARCH 13, 2018

Performance targets and forecasting. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. So what you get from your digital marketing manager at Tomorrow People? Channel management; paid, earned and owned media. Integrated campaigns. Thought leadership management. Lead nurturing and scoring. Marketing automation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. They can also be based on use of specific technologies, allowing marketers to target competitors’ customers. It can add new keywords as needed.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Ledger Bennett

APRIL 1, 2020

Driving media effectiveness with active buyers – use data more effectively to evaluate intent to purchase, allowing you alter your media targeting strategy to reach prospects actively engaged in the buying process. These are just some of the tactics you could employ to digitise your sales process. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100