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What’s Behind the Resurgence for Account-Based Marketing

LeanData

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype?

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype?

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article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. The big news of this event is the launch of Eloqua 10. Collaboration.