Engagio

OCTOBER 11, 2021

You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. To fill this gap, Jon went on to found Engagio and ex-Eloqua and ex-Pardot folks went on to found other companies which ultimately started the Account-Based Marketing (ABM) space. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Webbiquity

NOVEMBER 10, 2020

For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. ” Are technology analyst firms in trouble? Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent? You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Here, in his own words, is how he gets stuff done.

Eloqua 40

Eloqua Work Management Marketing Management Product 40

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

InsightSquared

APRIL 12, 2018

The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. Survey respondents represented multiple industries and ranged in size from SMB organizations to large enterprises. Read the full report here. .

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

SendinBlue

AUGUST 24, 2020

You can streamline your marketing processes from start to finish with a range of intuitive features. It offers a range of features that automate each step of the marketing process and provides detailed analytics. Price: Eloqua is geared towards enterprise-level companies and the prices reflect that. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

ClickZ

OCTOBER 22, 2020

There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape. That’s at least in part due to the flexibility in pricing which ranges from free to $3200/month (enterprise). Our focus when compiling this list was on the HubSpots and Adobes of the world.

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

Customer Experience Matrix

APRIL 15, 2012

This is a good reminder that there's a very substantial range of variation in different marketers' performance. Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Ledger Bennett

DECEMBER 18, 2019

The CRO has a wide remit, with a skills requirement ranging from leadership level strategic thinking and relationship building, extensive on the ground sales experience, to the tactical aspects of programmatic methods and data analysis. Growing the value of individual customers. Increasing the size of your average customer.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Customer Experience Matrix

JUNE 27, 2014

Clients can adjust the breakpoints to create custom performance ranges. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. Marketers looking for a broader range of applications may find other CDPs are a better fit.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great. SharpSpring.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Guest Blogging. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Ledger Bennett

FEBRUARY 24, 2020

Expanding the range of services a profitable customer purchases from you is really important. The additional meetings required, the documentation, the framework creation, ABM training – the list goes on, and all these things are doing is using up more of your valuable time. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Customer Experience Matrix

MARCH 26, 2015

This means that meeting a full range of needs requires connecting with external systems. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - But such integrated solutions are rarely comprehensive. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 7) Oracle Eloqua. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. ” — 201 Digital. Pricing: $89 per month plus $22 per user.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. Oracle Eloqua . Now, as part of the Oracle Marketing Cloud, Eloqua provides targeting and segmentation, campaign management, lead measurement, and analytics for a solid enterprise marketing automation solution.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Companies like HubSpot, Constant Contact and General Electric illustrate a range of ways B2B marketers can begin experimenting with Pinterest around products, content, events and culture. I believe there is.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Heinz Marketing

OCTOBER 4, 2021

We cover a wide range of topics, with a focus on sales development and inside sales priorities. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. The real competitors are companies like ConstantContact who are providing a broad range of services, such as local advertising, that extend well beyond marketing automation and CRM.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream).

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Directive Agency

APRIL 21, 2023

If you stay in that 2-5 rank range, you’ll likely get the best bang for your buck. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. However, oftentimes it isn’t worth the money; at least from a measurable ROI standpoint. As a rough guideline, aim for the top 5.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

DealSignal

SEPTEMBER 5, 2023

DealSignal offers comprehensive coverage for a diverse range of target companies. Covering a wide range of markets, from small-to-medium enterprises to high-tech industry leaders. This broad reach covers all industries and market segments, offering a wide pool of leads. DealSignal commits itself to data quality.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SnapApp

OCTOBER 28, 2016

We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Small But Mighty Marketing Tools Your Team Can Use Today.

Eloqua 48

Eloqua Banners Training Creativity 48

Heinz Marketing

FEBRUARY 26, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. We’ve has some truly great guests and many more to come. It’s way beyond the closed deal, right?

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Customer Experience Matrix

DECEMBER 13, 2011

They've taken a range of approaches to addressing them. Among B2B vendors, Eloqua is the poster child for this approach. Marketing automation vendors are painfully aware of these issues. I've seen four distinct strategies: training. This is the most direct approach: if users don’t have enough skills, then teach them. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Vidyard

NOVEMBER 2, 2017

Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

TrustRadius Marketing

JUNE 19, 2019

Which products are within your price range? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Which platforms are the best fit for your contact database, or list size? Which vendors offer high quality pre-sale AND post-sale support?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Customer Experience Matrix

NOVEMBER 18, 2009

Every vendor cites a different revenue range for its "sweet spot" but $50 million to $500 million might be typical. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

TrustRadius Marketing

NOVEMBER 14, 2019

Let’s shed some light on the range of features that cover the majority of the marketing stack. We use Eloqua to support direct messaging for the revenue administration. Marketers are keen on the customer lifecycle strategy and like to ensure that confidence is instilled at each checkpoint in the buyer journey.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

DECEMBER 27, 2010

The ranges were under $20 million, $20 million to $500 million, and over $500 million annual revenue.) So I also created a reality check by looking at vendors who target the different buyer types. This was possible because the matrix asked vendors to describe their percentage of clients in small, medium and large businesses.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

JULY 22, 2010

Will they merge with complementary firms to offer a broader range of capabilities? Eloqua and Silverpop are the obvious candidates. But what, exactly, will the consolidation look like? Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120