vertical 
Zoominfo
OCTOBER 28, 2018
Without them, you have very little insight into how a company operates, how they make their purchase decisions, and where they are lacking in the technology department. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.
Zoominfo
OCTOBER 28, 2018
Without them, you have very little insight into how a company operates, how they make their purchase decisions, and where they are lacking in the technology department. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.
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Customer Experience Matrix
JUNE 30, 2010
This means it had to be possible for clients to purchase and configure the system, learn how to use it and resolve support issues with next to no involvement by LoopFuse staff. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.
Ledger Bennett
FEBRUARY 24, 2020
Expanding the range of services a profitable customer purchases from you is really important. Tailoring your content to a specific vertical for example. Account managers must be empowered to identify and close these opportunities, in some cases with support from marketing. Other blogs that may interest you.
Customer Experience Matrix
FEBRUARY 12, 2013
The most notable is Eloqua, which as a public company has to report its results. A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. million) but just 28% in the second half ($50.7 million).
Customer Experience Matrix
JULY 22, 2010
As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Eloqua and Silverpop are the obvious candidates. The more interesting question is who will be the buyers.
chiefmartech
SEPTEMBER 21, 2018
As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It was a fun evening of discussion!). billion in cash. They held onto it for two years and hauled in a hefty $2.95 billion in profit.”
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