Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

Trending Sources

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

Oracle Eloqua enables marketers to unlock the value of over 1.8 With Facebook Lead Ads , marketers target specific audiences with personalized content and can effortlessly capture rich Facebook profile data through lead capture forms.

Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Use Creative and Personalized Video to Boost Conversions.

5 Ways to Personalize Emails and Enhance Open Rates

Modern Marketing

There’s no excuse for leaving these personal touches out of email communication, anyway. Our on-demand culture is driving personalized expectations. Check out Eloqua’s ‘Must-See’ Chart below: . How are marketers able to personalize their communication?

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

Modern Marketing

As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

Modern Marketing

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests’.

How to Build a Successful Personal Brand

Modern Marketing

But he knew if he wanted to stand out from the crowd, he needed to build a name for himself – a personal brand. It also led to a job at TIBCO Spotfire, and to him writing the Grande Guide to Personal Branding , which we released for free download today. View more documents from Eloqua.

How Kele Developed a Personalized Email Strategy

Modern Marketing

Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Personalization is a friendly “Hi” instead of “Dear” Neil Patel of KISSMetrics is one of the most prolific emailers to this Marketing inbox.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Personalization is a friendly “Hi” instead of “Dear” Neil Patel of KISSMetrics is one of the most prolific emailers to this Marketing inbox.

Enterprise Social Media and Personal Branding

Webbiquity

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand.

Should B2B Marketers Ignore Personal Email Addresses? [CHART]

Modern Marketing

by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. Should B2B Marketers Ignore Personal Email Addresses?

Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook

Modern Marketing

When you can start to [personalize] your product and marketing, and how you communicate to customers, you can start to have a relationship,” Brooks noted in his keynote presentation.

Drive Leads, Qualify, Nurture with Personality Tests

Modern Marketing

Enter the “personality” or “persona” test. A persona or personality test (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses.

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Personalizing for Alternative Audiences

Get Smart Content

He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Personalizing for Evangelists. Personalizing for Competitors. The post Personalizing for Alternative Audiences appeared first on Get Smart Content.

Eloqua Book Review: Likeable Social Media

Modern Marketing

Be home from Texas soon,” Dave personally connects with his readers demonstrating how to connect with their audiences and build real relationships – not too shabby for a business book. As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. So as much as you enjoy the book, I hope you’ll also enjoy these online personalities.

4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team

Modern Marketing

While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the Sterling Cooper Draper Pryce agency clearly outshine the rest, because they understand how to deliver on a dime.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Tap your internal subject matter experts and help them create personal brands.

Introducing the Oracle Marketing Cloud

Modern Marketing

Only 21% of customers say they receive a personalized experience across channels, and 70% of delivered marketing content goes unused. On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data.

Why Eloqua is Working with Habitat for Humanity

Modern Marketing

Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans : Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day.

Who Won a Markie Award?

Modern Marketing

That’s the feel and color from the annual Eloqua Markie awards. Connecting in the Eloqua AppCloud: Trend Micro. Getting to Know You (Personalization): Wolters Kluwer Financial Services. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Is Sales Enablement a Two-Way Street? [CHART]

Modern Marketing

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives.

Which Marketing Messaging Types Resonate the Most? [CHART]

Modern Marketing

Your prospects are people, who enjoy laughing, feeling a correlation to their own personal lives and families, and connecting with information in a way that’s valuable to them. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

3 Ways Life Sciences Marketers Can Benefit From Automated Marketing

Modern Marketing

by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” With an enhanced focus on digital, personal engagement can’t be sacrificed.

5 Tips for Planning Your Eloqua Experience Agenda

Modern Marketing

Eloqua Experience 2012 is just days away. Plus, you’ll meet new people and that’s half the fun and benefit of attending Eloqua Experience. Eloqua Experience is taking a familiar tack. If you’re a big picture strategy thinker, I encourage you to check out the Imagine It tracks which feature sessions by industry analysts and Eloqua customer strategists. You’ll hear from real customers on the challenges they’ve struggled with and how they’ve solved them using Eloqua.

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

Modern Marketing

The rules were simple : Over a 10-day period we asked people to fill out an entry form on our Facebook page (the form was unlocked when you “liked” us), and we would award one person 200,000 Eaves (EmpireAvenue’s virtual currency) per day. It generated 78,362 impressions on Facebook, 790 total entries and a total of 1,411 new Facebook fans for Eloqua. To be exact, Eloqua generated 1,332 BUY transactions during this 10-day period.

The 5 Indispensable Requirements of Modern Marketing

Modern Marketing

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. It means learning more about their roles and responsibilities so you’re saying the right things to the right person. The 5 Indispensable Requirements of Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore.

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Dear , When personalizing an email, handling contacts without a name in your database is one of the most basic steps.

3 Ways Insurance Marketers Can Benefit from Marketing Automation

Modern Marketing

by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. The personalization imperative, coupled with privacy and compliance concerns, is driving a process-oriented shift in insurance marketing.

4 Ways to Make Your Website More Personal

Modern Marketing

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Personalized content: From the report: “The website becomes the crucial sales tool during the buyer’s research and discovery process, and buyers are educating themselves without the guidance of a salesperson.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. And even gain traction in the quest of your own personal goals.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. How to build relationships with influencers (by the most important person in my career, Leslie Bradshaw, and me).

5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team

Modern Marketing

While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the Sterling Cooper Draper Pryce agency clearly outshine the rest, because they understand how to deliver on a dime.

How The Chicago Bears Elevate Fan Engagement

Modern Marketing

by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Because they sent emails using numerous, decentralized databases, fan communication was not consistent or personalized. “We

A Day in the Life of a Real Social Selling Pro

Modern Marketing

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Adam replies, so Jill goes into Eloqua Engage. by Jesse Noyes | Tweet this The world has changed.

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

Modern Marketing

Assign a point person to manage curation. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Eloqua focuses tirelessly on visual communications. View more documents from Eloqua. If you would like to see your blog depicted on a future Blog Tree infographic, simply “Like” Eloqua on Facebook and tag yourself in the image. Personal (Marketer): B2B Marketing Insider.

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When Marketing Automation Is the Wrong Solution

Digital B2B Marketing

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. And you would really personalize it to everything you know about the recipient!