KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. It’s about engagement, too. The reason? Two-way conversations.

Public Relations 48

Public Relations Social Media Media PR 48

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Creating Content That Resonates. Today’s B2B buyers trust people, not brands.

Linkedin 139

Linkedin Enterprise Management Work Management Marketing Management 139

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say. It would be done by system administrators instead.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Creating Content That Resonates. Today’s B2B buyers trust people, not brands.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Google Search: Jill Rowley Social Selling.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. RSS Feeds. --> --> Bookmark FOLIOMag.com.

B to B 40

B to B Paid Content Social Media CMS Development 40

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Oracle Eloqua. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

FEBRUARY 21, 2014

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Marketing Automation 120

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Here’s the link list built by Scott Ford Over at the Social Media and Marketing Blog , thanks Scott! Until The Blog Tree.

Eloqua 120

Eloqua Blogger PR Forrester 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Distribution of your content, particularly with paid media, is also not that hard to do initially. Social channels offer different values for each audience type.

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Management Paid Search Agency 107

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. When someone engages with your corporate social media accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

PureB2B

JUNE 13, 2017

When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Ledger Bennett

JUNE 25, 2018

Ahhh social selling. So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere. So how did they do it?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

PureB2B

JUNE 13, 2017

When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Social Media Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

SmartBug Media

MARCH 18, 2019

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Social media integration. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

TrustRadius Marketing

NOVEMBER 14, 2019

Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Social media campaigns will provide the direst of KPIs for your product and services. Social Marketing Features. Social Campaigns: Social media is becoming connected across all platforms.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? ‘Loser.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Resources: Eloqua. Jeff’s Social Media Blog. Oracle Marketing Cloud Blog. Jeff’s Book. Jeff’s Twitter. What did you want to be when you grew up?

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Socializing Your Landing Pages. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Cross Promote Across Your Social Media Sites.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Marketing Insider Group

DECEMBER 22, 2011

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Business Leadership Framework: [link]. Most Marketers Clueless About Social Media Conversations [link] | Wow, this is almost shocking, actually! #SM RT @ ErinE : How Can #B2B Marketing Become More Social?

B2B Thought Leadership 100

B2B Thought Leadership Forrester Paid Search Agency Social Media 100

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

SnapApp

OCTOBER 22, 2012

Still a relatively new network, Pinterest often gets dismissed as an irrelevant channel for businesses. Personally, I even wrote off Pinterest as an unfocused social channel for a long time - that is, until I saw what proficient pinners could really do. In social media, content may be king, but cuteness is worth a king?s

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Keyword Intelligence: Keyword Research for Search, Social, and Beyond . Social Media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Tony Zambito

APRIL 10, 2011

As we continue to experience the evolution of the social age, one thing we can be sure about is the march of progression will pick up its’ steady beat.    The new social buyer is an outcome of this evolution and it has forever changed the dynamics of the seller and buyer relationship. . 

Buyer Personas 100

Buyer Personas Organization Buyer's Journey Buying Cycle 100

Customer Experience Matrix

SEPTEMBER 2, 2011

They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing. Their equivalent is Salesforce Chatter, the social network for company workers they see as connecting all company systems. Oh dear, I do sound pretty crotchety, don’t I?

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Content Marketing Institute

SEPTEMBER 20, 2018

For example, you wouldn’t expect a CIO, a data center manager, and a network buyer to display the same digital behavior, but even though they have differing motivations, they sometimes tackle top tasks similarly. Eloqua for marketing automation. 3 Models (and Tools) to Understand, Predict, and React to Your Social Media.

Creativity 77

Creativity Enterprise Management Buyer Personas Content 77

SWZD

SEPTEMBER 11, 2019

They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. We also discussed PTC’s use of social media. She said that as a global company, they also see that WeChat performs well in China, as does Xing (a network similar to LinkedIn) in Germany.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Heinz Marketing

AUGUST 3, 2020

I think social is fundamentally the best starting point for building a personal brand because it’s interactive. All you people joining us live on the Funnel Media Radio Network, thank you for making us part of your work from home work day or whatever you’re working today. Read our conversation and/or listen below.

Sales Management 116

Sales Management Top of Funnel Paid Search Agency Lead Ranking 116

Vidyard

SEPTEMBER 24, 2014

At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. They’re being social: In 2013 there were 1.73 They’re watching tons of video: 50 million people in the U.S.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. In the case of Fit Marketing’s quiz, “ Which marketing superhero are you? ,” over 60% of the people who completed it shared it with their networks. Unconvinced? Stay with me.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59