• CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Eloqua, Media] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Eloqua, Media] The One Hack All Marketing Operations Leaders Need
    They may not always be up on stage talking about the latest product announcement, or even tweeting about the latest press release on social media, but the company’s marketing engine wouldn’t be able to run without them. Marketo, Eloqua, Hubspot and a few others were all born on this premise. Marketing Ops people typically are the unsung heros of their marketing organizations.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Eloqua, Media] Let’s Celebrate the 2017 Markie Awards Finalists!
    DLT - Using their ABM framework, DLT was able to increase quote requests year over year by 40% and decrease their cost per impression on account-based advertising by more than 50% over their traditional media campaigns in print, radio and bus ads. These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. Best Social Campaign.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Eloqua, Media] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill is a social selling evangelist and start-up advisor. Over her career, Jill’s been a top sales rep at Eloqua and a sales consultant at Oracle. Favorite Quotes: Social selling is about networks, and it’s about relationships. . What is Social Selling? Michelle Huff: I think people today are still learning a lot about what does social really mean from their point of view, from the companies, from the marketers? I teach them about social networks.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Eloqua, Media] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. more likely to use social listening tools to time their messages just right.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Eloqua, Media] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. images/2016/11/Jill-Rowley-Social-Selling.mp3. Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Eloqua, Media] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. " CRM Lead Management processes take in unqualified contacts and opportunities from a variety of sources, which may include web registration pages and campaigns; direct-mail campaigns; email marketing campaigns; multichannel campaigns; database marketing and third-party leased lists; social media; and trade shows.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Eloqua, Media] Multi-Touch Attribution, A Full User Debrief
    While paid media is a significant piece of the pipeline in both reports, the multi-touch graph depicts an opposite shape compared to the paid media graph in the single-touch report. This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc).
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Eloqua, Media] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. However, I think the majority of the company’s successful on this social platform is due to their ability to find and share information that will resonate well with the audience. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Eloqua, Media] How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
    In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Video has emerged as premium currency in the attention economy, and it’s helping these brands boost conversion rates on everything from social media and email marketing to content campaigns and account-based marketing.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Eloqua, Media] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”. Media Contact: Brad Hem.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Eloqua, Media] The 14 Best Marketing Automation Tools
    HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. 7) Oracle Eloqua. SmartBug Media.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Eloqua, Media] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. While you can certainly reach your audience on other channels, like social media or display ads, the problem with focusing all your efforts on these channels is that they’re ever-changing.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Eloqua, Media] Kendra Brown: Unleashed
    When I was at Boston Children's Museum , I helped develop the museum's social media program. I learned a lot about social media and worked with a team during the process. I became very good at persuading others that social media was the way of the future and here to stay. Six years later, the museum's social media program is going strong, and I'm glad to think I played a role in that.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Eloqua, Media] What happened in Vegas? My 8 Takeaways from Oracle’s MME
    With the disclaimer that I spend my day in Eloqua deep diving into data, here are my top eight takeaways from the conference: 1. In talking through her journey as a model, actress and now entrepreneur, she discussed how she manages her own social media accounts. This past week, I traveled to Las Vegas to attend the Oracle Modern Marketing Experience.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Eloqua, Media] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    Formed around the same time that mass media marketing was phasing out, marketing automation came into being with the rise of persona marketing. After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Eloqua, Media] The Language of Account-Based Marketing
    Lead Nurturing: Practice of developing a communication process – through email, phone, social media, direct mail and so on – that keeps a prospect engaged while gradually nudging them through the sales cycle toward a potential deal. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Social Selling: The process of building relationships digitally through social platforms such as Facebook, Twitter and LinkedIn.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Eloqua, Media] The Language of Account-Based Marketing
    Lead Nurturing: Practice of developing a communication process – through email, phone, social media, direct mail and so on – that keeps a prospect engaged while gradually nudging them through the sales cycle toward a potential deal. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Social Selling: The process of building relationships digitally through social platforms such as Facebook, Twitter and LinkedIn.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Eloqua, Media] The Language of Account-Based Marketing
    Lead Nurturing: Practice of developing a communication process – through email, phone, social media, direct mail and so on – that keeps a prospect engaged while gradually nudging them through the sales cycle toward a potential deal. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Social Selling: The process of building relationships digitally through social platforms such as Facebook, Twitter and LinkedIn.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua, Media] 3 Ways Social Media Adds Spice to Traditional Public Relations
    You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. Social media gives everyone a voice, and online reviews are one way people are making themselves heard.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Eloqua, Media] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. In a recent study we read, the role of marketing is changing to become the chief advocate for customers.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Eloqua, Media] 6 Tips to Increase Your Email Marketing ROI
    If your prospects prefer articles on the topic of social media, send them a link to an article or group of articles about social media. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Crystal analyzes a lead’s personality based on social media profiles and public data on the Internet. Email is here to stay.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Eloqua, Media] 6 Tips to Increase Your Email Marketing ROI
    If they prefer articles on the topic of social media, send them a link to an article or group of articles about social media. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Crystal analyzes a lead’s personality based on social media profiles and public data on the Internet. Email is here to stay.
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Eloqua, Media] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Depending on the user’s answers, they are directed down a certain track in Eloqua. promoted on social and on the website. Stefani Beser ties it all together, tests, and integrates with Eloqua. The Prophix team’s goal is to create SnapApps that not only look great but provide valuable feedback for prospects using the deep SnapApp-Oracle Eloqua integration.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Eloqua, Media] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    A place to drive PPC, remarketing and / or social media advertising campaigns. Social Media / User Sharing. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Social Media & User-Specific Share Functionality. Examples may include: Social sharing elements for popular social media platforms.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Eloqua, Media] 5 Tips to Get the Most out of Your Pardot Campaigns
    Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. Connect paid, event/webinar and social efforts : Having a cohesive marketing strategy on acquisition and retention marketing efforts is a difficult task for many B2B companies. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full potential.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Eloqua, Media] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. SOCIAL MEDIA CISCO : Established a social media listening center. SOCIAL CRM ALLINA HEALTH : Used CRM to manage its data warehouse.
  • SNAPAPP  |  TUESDAY, MAY 12, 2015
    [Eloqua, Media] How to Woo B2B Buyers With Interactive Assessments
    You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. How effective is your social media marketing?
  • MODERN MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Eloqua, Media] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    As prospects self-educate about the products and services they wish to buy, the remain anonymous through most of this process, visiting websites, consulting peers on social media, and poring over review sites. Branding and awareness marketing have traditionally been the expertise of B2C marketers, who have used TV and other broadcast media to reach broad audiences. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn.
  • MODERN MARKETING  |  THURSDAY, MARCH 26, 2015
    [Eloqua, Media] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Eloqua, Media] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors. Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Eloqua, Media] B2B Events in 2015 – Where to Go and How to Learn
    If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. Whatever happened to the Eloqua Experience? I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor.
  • MODERN MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Eloqua, Media] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    This is a great way to reinforce your brand’s messaging to existing customers in attendance, as well as the press and media who will be reporting from the show floor. For instance, during Eloqua Experience 2013 , we aligned our session tracks with messaging previously used in our content collateral, “The 5 Tenets of Modern Marketing.” The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures.
  • SNAPAPP  |  THURSDAY, JANUARY 15, 2015
    [Eloqua, Media] SnapApp of the Week: Atmel’s Simply AVR Video Contest
    Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels. The contest was promoted on social networks several times in an effort to drive as much traffic as possible.
  • MODERN MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Eloqua, Media] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further. Eloqua took the bold step in 2011 and committed to be an open platform with the launch of their AppCloud marketplace.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Eloqua, Media] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Eloqua, Media] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Eloqua, Media] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Are you still having trouble nailing down an ROI from social media? Social Media
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Eloqua, Media] Your Analytics Questions Answered (Interview)
    Referral traffic visits are derived from an offsite marketing strategy and a social media strategy. Good email software like your Act-On, Marketo, Eloqua or Pardot will automatically encode your links to be shown in the campaigns section of Google Analytics, there is nothing special you have to do what so ever to have your visits from email appear there. Alicia Hale, VP of Digital Marketing Services | eMagine.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Eloqua, Media] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. –
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Eloqua, Media] Intermediate Techniques to Build a Better Email Marketing Campaign
    In addition to helping you manage your contacts and segment your list, or integrating your email marketing with your blog and social media presences, these programs can help you conduct “smarter” email marketing: Drip marketing. Eloqua. You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Eloqua, Media] Content Marketing Trends Taking Us into the Future
    It seems like just yesterday social media arrived on the scene and had marketers question its sticking power: “Tweets? ” Despite some initial reluctance and a learning curve, thought leaders in the space assured us that social was going to change the way we do business. Social was the future they said, and years later, it appears they were right – it’s simply evolving and we’re adjusting accordingly.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Eloqua, Media] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it.
  • MODERN MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Eloqua, Media] The Future of Social Marketing Automation is Here (And Improving)
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. As a result, social-based customer service improved markedly in 2013, more than doubling their response rate (62%) to questions posed directly to (or about) them.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Eloqua, Media] B2B Marketers: Why It’s Time to Commit…
    Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media. View the SlideShare presentation: Social Media Marketing presented to the SouthBay CEO Forum from New Incite / Jen Beever.
  • MODERN MARKETING  |  FRIDAY, JUNE 27, 2014
    [Eloqua, Media] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Has your brand used social media in new and interesting ways or as the centerpiece of a successful new program? Have you seized social media opportunities and generated proven results? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  FRIDAY, JUNE 27, 2014
    [Eloqua, Media] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Has your brand used social media in new and interesting ways or as the centerpiece of a successful new program? Have you seized social media opportunities and generated proven results? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Eloqua, Media] How To Blend B2B SEO Into On-Site Content Development
    Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area. Evaluate the author and publication: How active are they in social media? How large of a social network do they appear to possess?
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Eloqua, Media] The role of public relations in lead generation for B2B firms
    There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Blog about interesting topics, comment on relevant social conversations, participate at virtual and live events.
  • MODERN MARKETING  |  TUESDAY, JUNE 10, 2014
    [Eloqua, Media] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Digital makes more experiential-based programs possible, and social media helps bridge the gaps of face-to-face. 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old.
  • MODERN MARKETING  |  SUNDAY, JUNE 8, 2014
    [Eloqua, Media] Defining the Modern Marketer: Why Grit Matters Most
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. In incumbent fields like social media and mobile, it’s easy to prescribe eternal value to newer technology platforms and their attendant skill sets.
  • MODERN MARKETING  |  SUNDAY, JUNE 8, 2014
    [Eloqua, Media] Defining the Modern Marketer: Why Grit Matters Most
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. In incumbent fields like social media and mobile, it’s easy to prescribe eternal value to newer technology platforms and their attendant skill sets.
  • MODERN MARKETING  |  FRIDAY, JUNE 6, 2014
    [Eloqua, Media] Content Marketing Lessons From The New York Times Innovation Report
    ” Less than 10% of traffic to The Times’ web site originates from social media. In an article for superhypleblog.com David Deal coins the phrase “content hustling” which he defines as “sharing an idea across multiple distribution channels ranging from a brand’s web site to its social media spaces.”
  • MODERN MARKETING  |  SUNDAY, JUNE 1, 2014
    [Eloqua, Media] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. ” Unifying your strategy is important not only for content marketing sake, but also for all the areas your content will be distributed: website, campaigns, annual conferences, social media, and public relations effort.
  • MODERN MARKETING  |  MONDAY, MAY 5, 2014
    [Eloqua, Media] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Consider whether your audiences prefer to use mobile, social media, or other channels. Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best.
  • MODERN MARKETING  |  FRIDAY, MAY 2, 2014
    [Eloqua, Media] 3 Highlights From the ‘Conversion’ Twitter Chat
    by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. It was a success - with 85 unique mentions and, according to Social Mention , 78% passion! Everyone was talking about using social media for conversion. ItsAhmedAhmed asked if it’s ‘still true that social isn’t for selling’ – and received the tip that marketers should try to provide ‘advice and engagement’ on social media, but not ‘sell aggressively’.
  • MODERN MARKETING  |  THURSDAY, APRIL 17, 2014
    [Eloqua, Media] 5 Tips For Improving Your Social Media ROI
    by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social? Unfortunately the fact is that not everything related to social media is quantifiable.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Eloqua, Media] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Shannon implements and manages Marketing Systems, Databases, and Social Media. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. 5 Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, APRIL 7, 2014
    [Eloqua, Media] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In these sessions we learned how to use social media and to create a content strategy as part of demand generation campaigns. In the Transformation Track Leadfabric shared how to feed your sales team more than just ToFu (top of funnel campaigns), and in our Marketing Execution Track CRM Technologies highlighted several interesting applications on the Eloqua AppCloud that can be used to improve campaigns. by Sylvia Jensen | Tweet this Have you ever been to Amsterdam?
  • MODERN MARKETING  |  THURSDAY, APRIL 3, 2014
    [Eloqua, Media] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. MarketingProfs “shared the love” this past Valentine’s Day with its “Valentines for Marketers” photo album that was shared across social media channels.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua, Media] 30 Killer Resources to Learn Content Marketing
    From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 58 Social Media Tips for Content Marketing. Discover the latest and most advanced tactics for tailoring your brand’s messaging to fit major social media platforms in this eBook from Content Marketing Institute.
  • MODERN MARKETING  |  TUESDAY, APRIL 1, 2014
    [Eloqua, Media] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.
  • MODERN MARKETING  |  FRIDAY, MARCH 28, 2014
    [Eloqua, Media] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    You know, the one that stalks you across social media, your phone and at dinner meetings? Here’s ours: Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.
  • MODERN MARKETING  |  SUNDAY, MARCH 23, 2014
    [Eloqua, Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. And sharing that content on social channels that your customers interact with and respond to. For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events?
  • MODERN MARKETING  |  THURSDAY, MARCH 20, 2014
    [Eloqua, Media] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Targeting is just as important in social media marketing. Highlights From the “Targeting” Twitter Chat is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • SNAPAPP  |  THURSDAY, MARCH 20, 2014
    [Eloqua, Media] Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!
    Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. A great example of a successful infographic is Brian Solis ‘ collaboration with Jess3 to create the Social Compass infographic. . One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Creative videos are great for top-funnel awareness, social sharing, and audience engagement.
  • MODERN MARKETING  |  MONDAY, MARCH 17, 2014
    [Eloqua, Media] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. Create Your Own Marketing Luck is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Feeling lucky?
  • MODERN MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua, Media] Common Concerns With Marketing Automation: Where Do You Rank?
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. The most important marketing automation features are lead nurturing, integration with CRM, social media and mobile platforms, and analytics and reporting capabilities. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, MARCH 10, 2014
    [Eloqua, Media] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal. Email and Speed Top the Modern Marketer’s Agenda [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, MARCH 9, 2014
    [Eloqua, Media] How To Build Up Social Media Marketing Like LEGO
    Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Oracle Social explored this and other key themes during a panel with Lars Silberbauer , Global Director of Social at LEGO , this week at SXSW Interactive in Austin, Texas. Keep social media management in house.
  • MODERN MARKETING  |  SATURDAY, MARCH 8, 2014
    [Eloqua, Media] SXSW Preview: Social Technologies and the Universal Customer Profile
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. How does user experience design explain the adoption of certain social idioms and slang (i.e. How do you adjust the voice of your brand to fit the conversational norms of different social networks?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Eloqua, Media] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Oracle is doing a pretty good job from a social media perspective, with a wide presence on all of the major social media networks -- but again, the conversation seems very Oracle-focused and less “customer centric.” Social Media inbound sales
  • MODERN MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua, Media] ‘Snackable’ Formats Driving Content Marketing
    by Eloqua | Tweet this What makes being a Modern Marketer so special? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects!
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Eloqua, Media] 21 Content Marketing Tools to Use in 2014
    In a nutshell, it’s a hub for creating socially-relevant content for multiple channels, from Tumblr to WordPress, and keeping everything organized and measured along the way. This is among the most well-respected and best-known tools for creating socially integrated blog posts. Look no further than these content marketing tools, which allow you to assemble collections of curated and native content, which can be shared across social media. Image credit: eloqua.
  • MODERN MARKETING  |  MONDAY, MARCH 3, 2014
    [Eloqua, Media] 3 Digital Marketing Themes Explored At TFM&A in London
    From web optimization to online advertising and social media, there was a session for every facet of digital marketing. Whether it’s your company blog, social media channels, or your web site, creating snackable and easily digestable content should no longer be a “nice to have”. To learn more about specific content marketing benchmarks and trends, check out our latest report: Eloqua Community: The State of Content Marketing 2014.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua, Media] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. For instance, while vanity metrics may be important to measure for your social media marketing team, your CMO is likely more interested in conversion metrics from social posts instead.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua, Media] Take Your Questions To The ‘Targeting’ Twitter Chat
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Additionally, a majority, or “ 91% of executives are planning a more programmatic approach to [social media] audience segmentation in the next two years, ” according to eMarketer. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua, Media] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. I’ll assume the Eloqua integration is most interesting to readers of this blog.
  • SNAPAPP  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua, Media] Content Marketing Madness: The Battle for Content Supremacy--Vote Now!
    Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. A great example of a successful infographic is Brian Solis ' collaboration with Jess3 to create the Social Compass infographic. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Creative videos are great for top-funnel awareness, social sharing, and audience engagement.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 18, 2014
    [Eloqua, Media] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. Bonus tip: Social media marketing managers and content marketing managers make great curators.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua, Media] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua, Media] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: Account based marketing is becoming more of a common practices as organizations realize the need to “tag team” different stakeholders with content relevant to each person’s role in the process, and the survey validates that more people are involved in this. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 2, 2014
    [Eloqua, Media] 8 Takeaways From MediaPost’s Social Media Insider Summit
    by Erick Mott | Tweet this When social business doors swing open, expectations go up. . During the Social Media Insider Summit 2014 held at the South Seas Island Resort, I was reminded of a simple idea: Come rain or shine, resort staff and facilities must deliver meaningful customer experiences in an environment of change and high expectations. Vejay Lalla , attorney and partner at Davis & Gilbert LLP, says you can’t practice in social media without having some risks.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Eloqua, Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use.
  • MODERN MARKETING  |  SUNDAY, JANUARY 19, 2014
    [Eloqua, Media] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit. I have always wondered if Social Networks that are geared for languages and cultures other than English speakers might be just as fruitful for a modern marketer in attracting a potentially untapped market.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua, Media] How to Marry Digital and Human-Touch B2B Marketing
    According to the Content Marketing Institute, today’s blogs and social sites reach 8 out of 10 US Internet users and almost as many globally. Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need. Blogs, social and other digital media put your message in the hands of decision makers…when they ask for the information.
  • MODERN MARKETING  |  MONDAY, JANUARY 13, 2014
    [Eloqua, Media] Marketing in the Express Lane: 14 Tips From 14 Experts
    Lee Odden of TopRank Online on optimizing social content. Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Roland Smart of Oracle on Social Relationship Management. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Eloqua, Media] 5 Customer Experience Cues From Retail
    She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Retailers are leveraging demographic, transactional, and even social and mobile data to better understand customers, and create brand experiences they’ll respond more favorably to. Brands like Moosejaw and Bonobos engage in repartees with their consumers on social media.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua, Media] Must Attend Marketing Events In 2014
    Social Media Insider Summit - Jan 29-Feb 1 / South Seas Island Resort, FL. Social technologies are rapidly evolving to help us better focus our strategy and allocate funds. Session topics include list management, social media integration, mobile and video tips, testing and optimization, and segmentation. Social Media Marketing World - Mar 26-28 / San Diego, CA.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua, Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. Do they go with a top-of-the-line tool like Eloqua, or Marketo? For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
  • MODERN MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Eloqua, Media] Upworthy’s Top Takeaways For Creating Viral Content
    by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. Use social networks to find content people are already talking about. Upworthy looks at social networks to see what information is being talked about. Honestly, I think part of [our success with it] is we take Facebook much more seriously than many of the other social networks,” said CEO and co-founder Eli Pariser, in a BusinessInsider article. “I
  • MODERN MARKETING  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua, Media] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Set a social point person on your team. If you don’t already have a dedicated social media or community manager, think about allocating the responsibilities to a new role, or assign an existing marketing team member the tasks of managing your social strategy. Hey, maybe you’ll meet a new social media manager at a networking event!
  • MODERN MARKETING  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua, Media] 3 Social Media Marketing Tips For 2014
    by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team. It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business.
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua, Media] Interesting Infographics: How B2B Marketers are Using Social Media
    This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. I actually would have thought that by now, the percentage of B2B demand generation experts using social media would be much higher. Why do B2B leaders use social media? 56% of respondents said to spread their messages through social sharing.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua, Media] How Cloud Connectors Can Guide Your Campaign Strategy
    Here are two examples of how our team has leveraged Eloqua Cloud Connectors as the starting point for cross-sell campaigns at Sage: Example 1: Personalization & Competition Using the WebEx Cloud Connector. I stumbled across LookBook HQ at Eloqua Experience and had an “ah-ha” moment. It can be used in emails, landing pages, and on social media to present multiple assets at once. What can you develop by leveraging the Eloqua Cloud Connectors?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua, Media] Act-On Software a Leader in Marketing Automation
    Marketers have voiced their opinions and Act-On is recognized as a leader: Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). G2 Crowd grids feed peer reviews, web traffic, Twitter, LinkedIn, and other social media data into an algorithm to determine how companies are perceived, though the peer reviews are weighted more heavily than other data.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Eloqua, Media] A Look at the Future of Social Marketing Automation
    His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. Human beings and their knack for graceful conversation aside, the future of social marketing will be automated.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Eloqua, Media] Hinge’s Fab Five: November 2013
    In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy. 46 Experts Share Their Top Social Media Management Tools. There are an abundance of social media tools on the web, and it can be hard to know which ones are worth your while. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Eloqua, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. The guide also includes tips to help marketers adapt to the evolving customer-driven landscape, including Eloqua’s customer success equation and insight into how we fuel our own content marketing and engagement program initiatives. If you want social to work for you, about 60% of your posts should be about other people’s content (OPC).” —Joe
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 17, 2013
    [Eloqua, Media] What Makes a Tweet Engaging? [CHART]
    Twitter offers some interesting analytics, so I dug into the @Eloqua handle to see what I could learn. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media analysis Eloqua Eloqua''s chart of the week engagement hashtag how to craft an engaging tweet Joel Rothman laggard tweets leading tweets link social engagement tag tweet Twitter Twitter IPO
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