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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Who Goes to Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Dialogue MarketOne ON24 ReadyTalk SureShot Media 4ThoughtMarketing.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

or maybe, “Why Eloqua?” You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them. Statistics show that buyers are using social media to self educate. This year our Eloqua Markie Awards had 176 submissions for 20 categories.

Who Won an Eloqua Markie Award

Modern Marketing

And you could feel the anticipation leading up to the event during Eloqua Experience. Social Media Innovation. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Phew!

Memories From Eloqua Experience 2013 (Slideshow)

Modern Marketing

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. Memories From Eloqua Experience 2013- San Francisco from Eloqua.

Transforming Marketing From Social Media to Social Business

Modern Marketing

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.

Eloqua Book Review: Likeable Social Media

Modern Marketing

percent of social media experts are clowns.” The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. What differentiates Dave, however, is his focus on the necessary behaviors to be “likeable” / successful in social media – as opposed to simply sharing how to use social tools. By the way, what makes you pick up a book about social media?

How Do B2B and B2C Marketers Use Social Media? [CHART]

Modern Marketing

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media?

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Picture Yourself at Eloqua Experience

Modern Marketing

So for all those joining us this week at Eloqua Experience , we want to help you share your experience. We’re pumped to see and share your Eloqua Experience! Social Media Eloqua Experience Instagram

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Research, through social media, has to fill in much of this gap. Social media killed newspapers; anyone can now publish to the world. QR codes marry social media with traditional direct marketing. Lee presented a session on search and social media.

Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

Modern Marketing

by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

Modern Marketing

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. View more documents from Eloqua. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best.

Is “social media campaign” an oxymoron?

Chris Koch

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. 7 reasons why social media success has nothing to do with social media (christopherakoch.com).

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Does Social Media Deliver More Traffic Than Email? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”.

3 Social Media Marketing Tips For 2014

Modern Marketing

New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team. Social media has also created the need for customer service teams to get social.

5 Social Media Truths, and How To Manage Them

Modern Marketing

by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. by Joe Payne | Tweet this. My iPhone blew up this morning.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs.

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Enterprise Social Media and Personal Branding

Webbiquity

That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah.

How To Build Up Social Media Marketing Like LEGO

Modern Marketing

Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video

Back to Basics: 6 Quick Social Media Marketing Tips

Modern Marketing

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing.

6 Trends Highlighted at Social Media Marketing World

Modern Marketing

by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement. Social Media ROI remains top priority and mystery.

5 Media Lessons Every Marketer Should Learn

Modern Marketing

The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. The discussion largely turned to the forces altering the media landscape (social, search, etc.), I don’t think we in media are in the content business. The media industry is clearly nervous about online privacy regulations (so called “cookies laws”).

5 Ways Social Media Can Drive Revenue

Modern Marketing

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.

What’s the Marketing Learning Curve For Social Relationship Management? [CHART]

Modern Marketing

by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management. I dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

Modern Marketing

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture.

The Social Business Shift [Infographic]

Modern Marketing

The Social Business Shift [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media building a social business Eloqua infographic peter kim social business social business infographic

5 Must-Read B2B Marketing & Social Media Books

Modern Marketing

Periodically we review a must-read B2B marketing or social media book on this blog. Eloqua book of book reviews. View more documents from Eloqua. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.

Social Media Isn’t “Ludicrously Complicated,” Business Is

Modern Marketing

by Joe Chernov | Tweet this Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners. This isn’t to suggest an old world industry is more dynamic than social media.

Who Won a Markie Award?

Modern Marketing

That’s the feel and color from the annual Eloqua Markie awards. Connecting in the Eloqua AppCloud: Trend Micro. Social Media Innovation: Infoblox. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Here Are 40 Charts Marketers Can’t Live Without

Modern Marketing

Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email. Here Are 40 Charts Marketers Can’t Live Without is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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