Getting Started Guide for Marketing Automation
The Effective Marketer
JUNE 1, 2012
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Getting Started with Marketing Automation.
6 Lead Nurturing Strategies for Beginners
APRIL 13, 2012
by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. There all kinds of campaigns and terms to learn: “drip”, “trigger”, “dynamic.”. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase.
What Marketers Need to Deliver the Right Product, Right Place & Right Time
DECEMBER 12, 2012
by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. Thanks to tracking and reporting tools, product marketing is no guessing game. Armed with that information, you can adjust your product marketing strategy and messaging.
How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
JANUARY 20, 2014
by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. Unfortunately, the stages leading up to that cash exchange are vague, and worse yet, fluid.