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Getting Started Guide for Marketing Automation

The Effective Marketer

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Getting Started with Marketing Automation.

6 Lead Nurturing Strategies for Beginners

Modern Marketing

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. There all kinds of campaigns and terms to learn: “drip”, “trigger”, “dynamic.”. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase.

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What Marketers Need to Deliver the Right Product, Right Place & Right Time

Modern Marketing

by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. Thanks to tracking and reporting tools, product marketing is no guessing game. Armed with that information, you can adjust your product marketing strategy and messaging.

How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey

Modern Marketing

by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. Unfortunately, the stages leading up to that cash exchange are vague, and worse yet, fluid.

3 Cool Lead Nurturing Programs You’re Not Running

Modern Marketing

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. Why not use lead nurturing programs to help differentiate your solution?