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Identifying Opportunities with Sales Lead Scoring

Belkins

As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. It is quite easy to find information about people and companies on their website or LinkedIn page. It allows for a significant revenue boost contributing to your business growth.

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Is Lead Generation Slipping Away From Marketing?

ViewPoint

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Kate Maddox. Digital Edge. Maddox and Hosford.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Scorecard report sample—image provided by Terminus. ABM dashboard sample—image provided by Terminus. Then, around 2010, predictive marketing started to take root.

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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Here is a sample job description for the role of a marketing automation manager/specialist. Ask us on LinkedIn , Facebook , or Twitter. Most organizations look for candidates with experience in the MAP they’re using.

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How Much Should You Pay For Content?

Paul Gillin

There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Be sure to ask any prospective writer for samples of his or her work in your field of expertise.

BtoB 50
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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. The Marketing Sherpa data is based on a sample of 300 CMOs. You may have to click to enlarge the funding timeline infographic above. This overstates market penetration. ?