LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? Will LinkedIn allow this information to be used by advertisers?

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

Oracle Eloqua enables marketers to unlock the value of over 1.8 Once submitted, Facebook contact data immediately flows into the right Oracle Eloqua campaign allowing marketers to orchestrate and nurture experiences through the campaign canvas.

Trending Sources

Can Eloqua Skills Help Get You Promoted? [CHART]

Modern Marketing

LinkedIn to the rescue! 5 months ago, I used LinkedIn’s search tool and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua


a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Find Infer on LinkedIn.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers


In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.

Eloqua’s Grande Guide to the Social CMO

Modern Marketing

LinkedIn. Social Media #SMW #SMW11 Bazaarvoice BzzAgent CMO Content Marketing Dave Balter Eloqua Flowtown Ford Grande Guide Grande Guide to the Social CMO Jeffrey Hayzlett SCVNGR SlideShare Social Media Playbook social media week The CMO Club The Mirror Testby Joe Chernov | Tweet this.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings.

What LinkedIn’s Acquisition of Bizo Means For Marketing

Modern Marketing

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus.

Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

Eloqua Goes Titanium

Modern Marketing

Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. LinkedIn. Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing Twitterby Joe Chernov | Tweet this dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year.

Eloqua Book Review: Likeable Social Media

Modern Marketing

As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. LinkedIn. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. LinkedIn.

Transforming Marketing From Social Media to Social Business

Modern Marketing

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. LinkedIn. by Joe Payne | Tweet this.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

Modern Marketing

Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. LinkedIn. Content Marketing Eloqua Grande Guide JESS3 Revenue Performance Management Wikipedia wikipedianby Joe Chernov | Tweet this.

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Modern Marketing

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).

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A Day in the Life of a Real Social Selling Pro

Modern Marketing

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Jill then hits LinkedIn, and hits it hard. Adam replies, so Jill goes into Eloqua Engage.

Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me.

10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013

Modern Marketing

As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee. . Paul Teshima , GVP Product Management, Oracle Eloqua.

Who Won a Markie Award?

Modern Marketing

That’s the feel and color from the annual Eloqua Markie awards. Best Lead Scoring Program: LinkedIn. Connecting in the Eloqua AppCloud: Trend Micro. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Why Eloqua is Working with Habitat for Humanity

Modern Marketing

Companies like Microsoft, and have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans : Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day. LinkedIn.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

Modern Marketing

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. LinkedIn.

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

Modern Marketing

It generated 78,362 impressions on Facebook, 790 total entries and a total of 1,411 new Facebook fans for Eloqua. To be exact, Eloqua generated 1,332 BUY transactions during this 10-day period. Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right?

The 5 Indispensable Requirements of Modern Marketing

Modern Marketing

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. 5 billion professional searches on LinkedIn. The 5 Indispensable Requirements of Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore.

How Social Selling Changes Everything for Marketing

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business. LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce.

Eloqua 102

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

Modern Marketing

That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. LinkedIn. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Eloqua focuses tirelessly on visual communications. View more documents from Eloqua. If you would like to see your blog depicted on a future Blog Tree infographic, simply “Like” Eloqua on Facebook and tag yourself in the image. LinkedIn.

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Are Your Marketing Campaigns Socially Active? [CHART]

Modern Marketing

To do so, we pulled together a list of the most commonly installed apps from the Eloqua AppCloud and what we found was quite interesting. Sites such as Facebook or LinkedIn are a great start. See how Eloqua customers are using apps to fuel their marketing.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

A link coming from Facebook, LinkedIn or StumbleUpon might be the result of a peer recommending a resource to the visitor. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

8 Share Spiking Tips For Empire Avenue

Modern Marketing

Eloqua is one of the early b2b brands to get on board. LinkedIn. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtube

3 Social Media Marketing Tips For 2014

Modern Marketing

Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. 3 Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How to Get Started with Social CRM

Modern Marketing

No longer constrained to the phone or email, customers and prospects are finding new ways to voice their concerns, questions and feedback on social channels like Facebook, Twitter and LinkedIn – to name a few.

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A History of Dreamforce [Infographic] #DF11

Modern Marketing

And if you attend, please swing on past the Eloqua booth (#717). LinkedIn. Content Marketing #DF11 a history of dreamforce Dreamforce Eloqua history of dreamforce infographic inforaphics JESS3 the history of dreamforce

Traffic from Social Referrals Is Doubling [CHART]

Modern Marketing

Although Facebook continues to dominate the total traffic to our customers, marketers appear to be enjoying a much more diverse portfolio of social lead sources from Twitter, LinkedIn, as well as StumbleUpon, Tumblr, and Reddit.

Have Infographics Jumped the Shark?

Modern Marketing

Eloqua has achieved some measure of success with infographics. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately.

Customer-Obsessed Marketing Is Your Next Competitive Edge

Modern Marketing

by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Read the full article on LinkedIn.

How Social Sign-On Increases Conversions [CHART]

Modern Marketing

Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn).

5 Social Media Enhancements That Benefit B2B Marketers

Modern Marketing

LinkedIn debuted Sponsored Updates content sharing , designed to enable company pages to deliver content to the homepage feed of other LinkedIn members (not relegated to their followers). Download Eloqua’s Grande Guide for the Social CMO to learn more best practices. .