NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. As with all lead generation and demand generation tactics, timing is always of the essence and lead nurture is becoming increasingly important. We’ve put together new resources on how to get your leads flowing to Eloqua in no time.

Eloqua 45

Eloqua Lead Scoring Lead Ranking Leads 45

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Marketing Insider Group

MAY 27, 2023

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. Healey Cypher Image Source: MarketingOverCoffee Did you know that being a better person can lead to happiness, luck, and overall success?

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Marketers today have options in the MarTech solutions they use to identify leads and understand sentiment.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Customer Experience Matrix

MARCH 3, 2009

Yesterday's post described the background of this usability scoring project and gave scores for several items that apply to both simple and complex marketing programs. This post will continue with the scores for items that apply to usability for simple campaigns. Build a campaign as a list of stages.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. The main result of the conversations so far has been to clarify the items related to lead routing. The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. run a few contests or promotions to show them you care and value their input. Content loading.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . First, what is intent data? The Intent Data You Already Use. But interests change.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Industrial Marketing Today

OCTOBER 7, 2010

Lead scoring has become very important in today’s B2B marketing. Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing. In developing a lead scoring system, marketing has to make certain assumptions to classify prospects as hot or not.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

ClickZ

JANUARY 22, 2020

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Provides lead generation. Oracle Eloqua. Perfect for: a turbocharged lead capturing engine. Search Marketing. LeadSquared.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Martech

DECEMBER 12, 2022

You have to understand how to use and extract value from it. He also suggests using hidden field values. This is something that can make your data very clean and also allows you to do better segmentation in lead scoring based on these normalized fields,” he said. However, just having a MAP isn’t enough.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Automation Optimization 109

PathFactory

JULY 8, 2021

G2 issues new awards every quarter based on real feedback from over 1 million verified reviews to ensure timely and accurate customer satisfaction scores. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Zoominfo

OCTOBER 28, 2018

Sure it’s nice to know if a prospect is working with a competitor or a compatible product—but what else is there to know? Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. This results in better leads, improved close rates, and more sales.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Tomorrow People

MARCH 13, 2018

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. The hard results of pull-through and lead generation. Let the market tell you what’s working. Creating a negative impression of you. Let us work with them, not in isolation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Directive Agency

APRIL 21, 2023

The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Therefore, if a directory isn’t ranking high on a key buyer search term, then it likely won’t drive strong results. Ensure the directory ranks high on a search for “best (your primary software category).”

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

NuSpark Consulting

AUGUST 23, 2018

Or is it just busy work? One of our client’s guest blogging objectives is to generate increased organic traffic to their website that will convert into leads. So next we look at the average ranking of the website’s URL for queries: Is it moving up in the results, and is it, therefore, more likely to attract people?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Metadata

FEBRUARY 24, 2021

This activity generated 1,915,316 clicks from campaigns with 102,146 net new leads for customers and an impressive 3,832 triggered opportunities, resulting in $66M in triggered opportunity pipeline and 4.4x Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Engagio

FEBRUARY 21, 2020

You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Rank and score your data points. Providing them with the same ranking exercise will help, but it’s even better to ask them about what defines a “good” or “bad” customer.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video.

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video.

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Ledger Bennett

FEBRUARY 18, 2020

It’s worth noting from the off, that Ledger Bennett are huge advocates of remote and flexible working. Culture and values. Maintaining strong culture and values becomes even more important when you have a flexible and remote workforce. Flexible and remote working isn’t for everyone. Structure ?On-boarding. On-boarding.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Webbiquity

SEPTEMBER 29, 2020

2) Business and lead generation. The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. Webbiquity: What inspired you to work on a solution to this particular problem?

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Heinz Marketing

MARCH 29, 2018

Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. Catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? What’s your perspective or approach to work/life balance?

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars).

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Content4Demand

OCTOBER 16, 2020

At face value, orchestration is taking all the moving parts in your ABM campaign and then synchronizing them to create a cohesive strategy between sales and marketing to give buyers consistent experiences. Orchestration is dynamic in nature and it requires a work-smarter-not harder mentality to achieve its beauty. Chess Not Checkers.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119