Engagement and Eloqua Experience


For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system.

Trending Sources

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

Digital marketers are in a constant battle between driving leads and managing their CRM systems. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms. What is CRM Lead Management?

The 6 Stages of Successful Lead Management

Modern Marketing

What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. The first step in building a sustainable lead management process is a psychological one.

Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

That’s why Oracle Marketing Cloud and WeChat have partnered to integrate the most popular social media platform in China with the most powerful marketing automation platform, Oracle Eloqua. Stay tuned for more new exciting Oracle Eloqua features and opportunities.

What to Expect at Eloqua Experience

Modern Marketing

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management.

Video: Happy Holidays from Eloqua

Modern Marketing

This year’s holiday greeting from Eloqua puts our community – our customers, our partners, our employees – front and center as the “greatest gift” and features tales of holidays past show us teachable moments for today.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ).

What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. “ Who goes to Eloqua Experience anyway?

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

Modern Marketing

Here are some of the hottest ways to Get Those Cold Contacts Warm Again : Thaw Cold Leads: Get Those Cold Contacts Warm Again! from Eloqua. subject lines and lead in email copy) on the concerns most relevant to your audience.

How to Start Your Company’s Discussion About Marketing Automation

Modern Marketing

Science-driven marketing demands the ability to manage data, and measure a variety of different behaviors and indicators, as well as the numbers to prove that your processes are working. Measure and manage effectiveness across stages of the buying cycle.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. I''d guess this is because they are answering specifically about marketing management.

Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

4 Steps for Making Demand Generation More Social

Modern Marketing

It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation. Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation.

Increasing Conversion Rates – Part 2


Take a look at both the value of a solid Lead Management Architecture and Lead Management Process: Lead Management Architecture- How Qualified is Qualified? Lead Management Process- Crystal Clear Accountability.

4 Key Marketing Technology Takeaways From A Forrester Wave

Modern Marketing

The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”.

Upcoming Lead Management Events


This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management Webinar.

Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]

Modern Marketing

Particularly for those organizations that are challenged with managing multiple, segmented programs — or those with a small headcount compensating to manage their workflows — it’s hard to get the moving parts of strategy and technology to sing in harmony.

6 Signs You Need Marketing Automation

Modern Marketing

by Michael Martin | Tweet this You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. You’re Losing Good Leads to Your Competitors.

5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

It Inserts LinkedIn Into the Lead Management Process. LinkedIn has won over the hearts and minds of recruiters and job-seekers, but embedding social into the lead management process is more complicated. But for businesses, especially for B2B marketing, SlideShare is a natural tool for delivering leads. Combined with LinkedIn social sign-on, the SlideShare purchase could increase LinkedIn’s presence in the sales and marketing lead management process.

Define and Conquer: Tips to Improve Sales and Marketing Alignment

Modern Marketing

1 – Define a Sales-Ready Lead. The sales team is on the front line, working to convert prospects to customers on a daily basis — so they usually have the best insight into what factors and qualities contribute to making a lead more or less likely to buy. Account Manager at Lead Lizard.

5 Modern Marketing Lessons from The Lord of the Rings

Modern Marketing

Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”. You can resurrect leads; and dead leads can come back to life.

How Many Fields Belong On Your Landing Pages? [Chart]

Modern Marketing

Consider using Eloqua’s Social Sign-on , allowing visitors to access content using their social profile. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Engagement and Eloqua Experience


For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic. Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads?

The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment.

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How to Marry Digital and Human-Touch B2B Marketing

Modern Marketing

He leads customer acquisition programs for Fortune 500 companies, and is passionate about building strong business relationships through professional phone conversations. Online Marketing: Bait for Leads. Inside Sales: For Lead Qualification and Relationship Building.

Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , a leading authority on buyer personas. Not having it can lead to complete dysfunction. One of the most important elements for the flow of lead routing, scoring, and nurturing is perspective.

The Marketing Skills Gap is Very Real

Modern Marketing

But fast-forward 10, 15 years and those same marketers we’re now trying to figure out SEO strategy, adopting marketing automation to track buyer behavior and deliver timely content, and parsing social media for lead generation opportunities. Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments.

3 Ways to Use Lead Scoring Within Your Marketing Automation Programs

Customer Experience Matrix

I wrote last week about the difficulty of linking marketing leads to sales results. One reason the topic was on my mind is I’m also thinking a lot these days about lead scoring. The practical use of lead scoring is to decide which leads to pass from marketing automation to sales, or, even more pragmatically, to predict which leads will be accepted by sales.* But the ultimate goal is to identify the leads most likely to generate revenue.

A Day in the Life of a Real Social Selling Pro

Modern Marketing

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Adam replies, so Jill goes into Eloqua Engage. He’s now automatically marked as a hot lead.

The Hemingway Guide to Content Marketing

Modern Marketing

Sure, Hemingway wasn’t out to warm up leads or sell a product. The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b content marketing b2b marketing blogging tips Hemingway lead management Lead Nurturingby Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer?

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Oracle Chosen as Leader in Gartner Magic Quadrant

Modern Marketing

Today, marketing is leading a significantly higher percentage of the buying process than ever before. ” That market reality has caused companies to vastly rethink their CRM strategy and make lead management a core component.

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

Marketing automation is not marketing strategy


Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. (Photo credit: Wikipedia).

A Painless Guide to Planning a Marketing Budget

Modern Marketing

o Inquiry to MQL 10% ( Marketing Qualified Lead ). o MQL to SAL 20% ( Sales Accepted Lead ). To get those 80 SQOs, I need 100 Sales Accepted Leads (because I have a 75% SAL to SQO rate); to get those 100 SALs I need 500 Marketing Qualified Leads; to get those 500 MQLs I need 5,000 inquiries. This process is part of a broader strategy called Revenue Performance Management (RPM) , which is about using data to optimize marketing and sales performance.

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Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. You see Cloud Connectors as intrinsically tied to Revenue Performance Management.

4 Lead Nurturing Campaigns to Run After the Sales Cycle

Modern Marketing

by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. With lead nurturing you can focus the customer’s attention on the competitor’s weaknesses and set high standards for their satisfaction. To get more lead nurturing tips delivered hot off the press, subscribe here. 4 Lead Nurturing Campaigns to Run After the Sales Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial

Modern Marketing

The best quote of the day, in my opinion, was “Marketing automation forced our company to be brutally honest about our lead management process.”. by Sylvia Jensen | Tweet this In March EConsultancy held their annual Digital Cream Event in London.

How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey

Modern Marketing

by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. Unfortunately, the stages leading up to that cash exchange are vague, and worse yet, fluid.