Trending Sources

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. One hopes, for Eloqua’s sake, that their new home at Oracle affords them a brighter future for their technology.

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. high absolute revenue level (well on track to exceed $100 million for the year, about 20% higher than Eloqua and 60% higher than Marketo at the time of S-1).

The 14 Best Marketing Automation Tools

Webbiquity

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. 7) Oracle Eloqua.

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Going Big on Small: Joe Payne on HubSpot’s $32M Round

Modern Marketing

Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. HubSpot is going big – on small business.

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest.

Brand 108

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

Modern Marketing

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Content Marketing blogging blogging tips content curation content management Eloqua headline writing hubspot Joe Payne Lists

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

Modern Marketing

Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. Companies that prefer a more organic model (create great content, facilitate sharing) may prefer Eloqua Social Suite. Social Media Crowd Factory Demand Generation Eloqua marketing automation Marketo

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Modern Marketing

HubSpot founders Brian Halligan and Dharmesh Shah wrote a super book called Inbound Marketing. At Eloqua, we’re proud our content marketing program has earned more awards than anyone else in our category.

A Brief History of Marketing

The Effective Marketer

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo

We Should Be Asking: “Why Didn’t Marketo Raise More?”

Modern Marketing

Marketo recently launched a low-cost product that competes directly against HubSpot. In fact, Marketo’s CEO referred to HubSpot as his company’s “East Coast doppelgänger” in a recent Xconomy article. But when you compete against HubSpot, you’re not only competing against a well-funded, well-oiled “inbound” marketing machine. Of course, it’s not only HubSpot in this crowded segment.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua.

16 Experts Answer, “What makes a great infographic?”

Modern Marketing

Mike Volpe, CMO, HubSpot : The best infographics have a high density of information and are easily consumable. Content Marketing adam singer Ann Handley Ardath Albee Craig Rosenberg Eloqua infographic infographics Jeff Widman Jeremiah Owyang Jeremy Victor JESS3 Joe Chernov joe pulizzi Jonathan Block Mike Macfarlane Mike Volpe Robin Richards Steve Farnsworth Todd Defren Valeria Maltoni

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable?

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

“ The Content Grid version 2 ” – by Eloqua. “ The Modern Marketer ” by Hubspot. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead.

Eloqua 149

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. A big part of lead gen is content, and the simplest content machine on the web is a blog.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. A big part of lead gen is content, and the simplest content machine on the web is a blog.

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine.

B2B 58

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine.

B2B 58

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Do they go with a top-of-the-line tool like Eloqua, or Marketo? Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements?

CRM 124

Seven Ways to Humanize B2B Marketing

Webbiquity

Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?”

Eloqua 153

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series. We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this.

WOM 14

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1

Survey 131

Spring 2016 Product Release Highlights

Captora

Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot.

CEO Insights: AI’s Last Mile

Infer

We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI.

API 68

CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Infer

So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). AI is hot, I mean really hot. VCs love it, pouring in over $1.5B

API 72

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows