LeadSloth

Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. Steve Woods, CTO, Eloqua ( @stevewoods ).

Upcoming Lead Management Events

LeadSloth

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media.

Trending Sources

Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. friendly and extremely helpful employees. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants.

Inbound Marketing & Marketing Automation

LeadSloth

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community.

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

At Oracle, we understand that delivering a true cross-channel buyer experience is easier to conceptualize than to execute and would like to share three innovations that will help you truly create and deliver connected experiences across today’s most popular platforms.

Can Eloqua Skills Help Get You Promoted? [CHART]

Modern Marketing

5 months ago, I used LinkedIn’s search tool and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).

Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. As a result, Infer helps them laser focus on the best prospects and engage with them at the right times.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

Modern Marketing

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. I recently joined Oracle Eloqua because of Oracle’s commitment to championing the Modern Marketer.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video. All the marketers at this Eloqua school were polished and fun.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

or maybe, “Why Eloqua?” Buyers don’t want content that sells; they want content that helps them make a buying decision. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. In the end, this helps me establish a much more credible personal brand. This year our Eloqua Markie Awards had 176 submissions for 20 categories.

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5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

Modern Marketing

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here).

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here).

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. So what can you do now with Eloqua AppCloud in Topliners?

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.

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Picture Yourself at Eloqua Experience

Modern Marketing

So for all those joining us this week at Eloqua Experience , we want to help you share your experience. We’re pumped to see and share your Eloqua Experience! Social Media Eloqua Experience Instagram

3 Truths to Help Balance Marketing Technology Mayhem

Modern Marketing

There are hundreds – if not thousands – of marketing platforms, tools and apps to help marketers keep pace with the digital evolution and shifting buyer behaviors. Eloqua’s Profiler is a key player for us.

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Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Infer

The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.

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10 Tips to Help You Become a ‘Superhero’ Marketer

Modern Marketing

Here are some tips to help you think about applying the core ‘ideal’ attributes to your marketing strategy to act more like a marketing superhero. 10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How to Practice Sales Enablement That Helps Reps Rock

Modern Marketing

Check out Eloqua’s Grande Guide to Sales Enablement. How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Help 101

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Tap your internal subject matter experts and help them create personal brands. Google does a good job of this with the help information for their various tools. • Some also serve as management platforms, which is helpful.

2 Key Tips To Help Rethink Your Marketing Analytics

Modern Marketing

2 Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

Modern Marketing

Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing , a resource we hope will be delicious and nutritious. View more documents from Eloqua.

Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

These assets have helped us attract new visitors to our blog and new names in our databases. Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic.

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Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

Modern Marketing

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. It helped ensure the message was on point with what the audience was looking for. by Amanda Batista | Tweet this Imagine it! See it!

3 Truths to Help Balance Marketing Technology Mayhem

Modern Marketing

There are hundreds – if not thousands – of marketing platforms, tools and apps to help marketers keep pace with the digital evolution and shifting buyer behaviors. These individuals are helping their organizations to not just survive, but thrive, in the midst of the potential for mayhem. In the evolution of my own experience, I have found these three truths to help balance being on the brink in the midst of marketing technology mayhem: 1.

Eloqua Book Review: Likeable Social Media

Modern Marketing

If you’re not ready for such a change, you’re not ready for social media, and as good as Dave’s advice in this book is, it won’t help you. As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitter

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3 Measurement Points to Help Maximize Your Analysis Strategy

Modern Marketing

3 Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

6 Tips From John Legend To Help Your Strategy “Get Lifted”

Modern Marketing

That actually helps me be more creative.” “When you’re writing a great song, it also helps to be truly inspired by your life story. To write a great love song it helps to be in love.

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To Score or Not to Score: How Does Your Lead Scoring Strategy Stack Up?

Modern Marketing

by Jody Mooney | Tweet this Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern marketers stack up against the rest of their peers.

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Introducing the Oracle Marketing Cloud

Modern Marketing

Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing.

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Collaborate for the Internet of Customers with 7 Ideas for 2014

Modern Marketing

The Oracle Eloqua team is no stranger to this mega-conference. We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the Compendium booth, Modern Marketing Mixer , and downtown San Francisco.

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