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The 14 Best Marketing Automation Tools


Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. There’s a reporting function, and facilities to create email templates.” Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800.

Tools 48

A Day in the Life of a Real Social Selling Pro

Modern Marketing

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Using tools like Google Alerts, Jill tracks changes happening inside key targets. Adam replies, so Jill goes into Eloqua Engage.

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How to Avoid Sending the Worst Sales Email

Modern Marketing

In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. Whether it’s serving up a set of email templates or even sending them copy in a Word document, pre-formatted responses save sales from going to far afield. Serve up all of that juicy insight on how a buyer interacts with your website and marketing campaigns right within the CRM.

Genoo Aims to Shake Up Marketing Automation Market


Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with

5 Strategies to Help Teams Thrive after a Merger


Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). Don’t forget content that lives on vendor websites or your Medium account. For example, are you switching from Marketo to Eloqua?