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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. We are live on the lead funnel, media, radio network.

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B2B Category Creators Episode 9 Transcript

Metadata

I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. This podcast is in theory and sometimes in practice about category creation, it’s for entrepreneurs like me who are newer to the game and want to create a category and do not want to repeat the mistakes of others.

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B2B Category Creators Episode 8 Transcript

Metadata

I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. This podcast is in theory and sometimes in practice about category creation, it’s for entrepreneurs like me who are newer to the game and want to create a category and do not want to repeat the mistakes of others.

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B2B Category Creators Episode 8 Transcript

Metadata

I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. This podcast is in theory and sometimes in practice about category creation, it’s for entrepreneurs like me who are newer to the game and want to create a category and do not want to repeat the mistakes of others.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.