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Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. How is B2B market doing in your assessment?

How to Power Your Sales Funnel With Video Content

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investment. Top Of Funnel Video Content.

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3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

Modern Marketing

Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal.

Getting Started Guide for Marketing Automation

The Effective Marketer

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Step 3: Content Marketing Audit.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Content Marketing.

Tips to Manage ‘Always-On’ Nurturing

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Amanda Halle , the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. She focuses on lead generation, sales enablement, and marketing automation.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.

6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match

Leadspace

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past year — if not more. ABM makes lead gen much simpler and more effective.

Introducing: The Modern Marketer’s Guide to Video

Modern Marketing

by Amanda Batista | Tweet this Video marketing: You know you need it. But for many marketing organizations it’s difficult to strategize. These are pesky words that often seem to crush video marketing dreams. Need More Strategic Video Marketing Tips?

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Tips To Power Your Sales Funnel With Video Content

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investments. Top Of Funnel. Middle of Funnel.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

3 Cool Lead Nurturing Programs You’re Not Running

Modern Marketing

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. More follow-up e-mails can be sent with additional content meant to drive the prospect further down the funnel.

Where Are All The Great Leads Coming From? [VIDEO]

Modern Marketing

by Christina Pappas | Tweet this What’s a top priority among B2B demand generation marketers? Cost per lead. That’s one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua. Are marketers focused on maximizing budget vs. generating great leads? We’re going to be talking about The B2B Demand Generation Benchmark Survey.

How to Measure Email Success in 2015: A Call to ROI

The Point

No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. But what they really want are more quality leads.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Marketing can be a bit of a thankless job. And that’s why we created the Video Marketing Awards. It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized.

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2 Key Tips To Help Rethink Your Marketing Analytics

Modern Marketing

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who believes that any problem can be solved by asking the right questions first.

Multi-Touch Attribution, A Full User Debrief

bizible

It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. A time decay model gives credit to more recent marketing interactions. Why would a marketer choose this model?

Demand Gen Pains Part 2: I Have Plenty of B2B Leads

Leadspace

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. You need to prioritize and score your leads to know who is ready to buy and who needs to be nurtured.

Demand Gen Pains Part 3: Is a 0.0001% lead conversion rate good?

Leadspace

In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *. B2B lead-generation marketers have all had one (or many): the campaign with unprovable ROI and abysmal lead conversion rates.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing.

How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey

Modern Marketing

by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. Unfortunately, the stages leading up to that cash exchange are vague, and worse yet, fluid.

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy.

5 Ways To Unite Sales And Marketing For Increased Revenues

The Forward Observer

Companies with strong alignment between marketing and sales achieve 20% revenue growth. A similar, counterproductive rivalry still exists in many companies today between the sales and marketing departments. Sales can think of marketing as irrelevant, "arts and crafts" party planners.

Marketing Automation Update: Manticore VII Released

WebMarketCentral

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Marketing automation.

We need an app for that

Chris Koch

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Only 50% of marketers in our survey said they had analytics programs, and of these, few were focused on predicting behavior; most were simply reporting past behavior. This is why we have to automate our way out of this problem.

We need an app for that

Chris Koch

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Only 50% of marketers in our survey said they had analytics programs, and of these, few were focused on predicting behavior; most were simply reporting past behavior. This is why we have to automate our way out of this problem.

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Funnel (36).

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Oracle Eloqua Announces New LinkedIn Lead Gen Forms App for LinkedIn Campaign Manager

Modern Marketing

Ever wish your marketing database was populated with the most recent information from your prospects' LinkedIn profile? Oracle Eloqua is excited to announce the launch of their new app for LinkedIn Campaign Manager , Lead Gen Forms. Automate Lead Nurturing Efforts.