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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Poker, for math geeks, is more of a science than a game, a gamble or an art form. It's good to know our value of a lead at all stages in the funnel.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Poker, for math geeks, is more of a science than a game, a gamble, or an art form. It's good to know our value of a lead at all stages in the funnel.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. ” It was like, they gave you a broom and they walk you through the game. We are live on the lead funnel, media, radio network. Years ago, we went to the Seattle Curling Club. They had an open house. There were four of us.