Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Integrated Sales and Marketing Funnel. Eloqua AppCloud.

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

Oracle Eloqua enables marketers to unlock the value of over 1.8 Once submitted, Facebook contact data immediately flows into the right Oracle Eloqua campaign allowing marketers to orchestrate and nurture experiences through the campaign canvas.

Trending Sources

How to Power Your Sales Funnel With Video Content

Modern Marketing

If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Top Of Funnel Video Content. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard.

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4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

Looking for techniques to help populate your online marketing funnel? 4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

Modern Marketing

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. I recently joined Oracle Eloqua because of Oracle’s commitment to championing the Modern Marketer.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here).

How to Drive ROI with Top of the Funnel Video Content

Modern Marketing

This is especially true for video content at the top of the funnel. The top of the funnel, by definition, is where you’re going to drive the most traffic and it’s your first opportunity to create a meaningful impression. Succeed here, and the rest of the funnel benefits.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement


By working smarter in this way, we’re able to boost engagement at the top of our funnel, and get a whole lot more for every advertising dollar.”. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,

The B2B Marketing Funnel By the Numbers [Graphic]

Modern Marketing

Eloqua is a sponsor.). The folks over at MarketingSherpa drummed up this funnel visualization based on results from a survey they conducted. Do you recognize your own funnel at all? The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Eloqua lead generation Lead Nurturing MarketingSherpa sales and marketing alignment

Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing.

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What Should Worry B2B Marketers Most This Year? [CHART]

Modern Marketing

Conversely, measuring Funnel Stage Conversion is a very high priority, and marketers rank their own maturity as very low, so this is an area that requires additional effort. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Tips To Power Your Sales Funnel With Video Content

Modern Marketing

If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Top Of Funnel. Middle of Funnel. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand.

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Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs

Modern Marketing

Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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The What, How, and WOW Factor of Effective Conversion

Modern Marketing

To move prospects progressively through your demand generation funnel, your activities must encourage a person to “convert” to that next phase. Sometimes, there are even multiple conversions within the same funnel stage.

6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour

Modern Marketing

19), and Chicago (May 7), the Funnelmentals Tour is aimed squarely at helping B2B marketers master full-funnel marketing with a combination of display, social advertising, marketing automation, and other digital tactics. Learn strategies to help you become a “full-funnel” marketer.

Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. 8:32AM: Eloqua’s CEO Joe Payne takes the stage. ” 8:36AM: Eloqua CMO, Brian Kardon, on stage. Brian Kardon at Eloqua Experience 2011. Barb is stuck in the funnel, Kardon says.

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Content Marketing in a Blink: The Content Grid v2 [Infographic]

Modern Marketing

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture.

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

Modern Marketing

6) Nurture leads through the funnel. Rather, you must look all these together in the form of the funnel you mapped out.”. Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Tips to Manage ‘Always-On’ Nurturing

Modern Marketing

And to validate this fact, a recent Eloqua Benchmark study showed that on average, only 20% of emails are being opened. Learn how to ‘Fix the Leaky Funnel’ and: Convert more anonymous prospects through focused nurturing beyond the inbox.

How to: Mapping Content to the Buyer’s Journey

Modern Marketing

The substance was co-developed in concert with my colleague, Elle Woulfe , who moves the levers in our demand engine, and it’s in this duality – from “pre-funnel” creative content to “in funnel” functional content – that this presentation’s special brand of value can be found.

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Filling the top of the funnel with interested readers is one of the key objectives of content marketing.

The 5 New Must-Have B2B Marketing Skills

Modern Marketing

Funnel Mindedness. Even if your job isn’t demand generation, the entire marketing team must live and breathe the funnel. The only way every member of the team can impact leads, opportunities and revenue is if they are intimately with the dynamics of your funnel. . Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments.

Is Sales Enablement a Two-Way Street? [CHART]

Modern Marketing

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives.

Is “social media campaign” an oxymoron?

Chris Koch

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. This is your funnel on Facebook. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed.

Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. Marketing Strategy CRM marketing automation Marketing-Sales alignment sales funnel

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Does My Hair Look Good in this Metric?

Modern Marketing

We aren’t in the business of measuring our campaign and funnel performance to make ourselves feel good day in and day out. Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em).

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? The funnels look different, conversion rates are different, the impact of marketing and sales on revenue is different.

Breaking: Announces the Marketing Cloud. So What is It?

Modern Marketing

Marketers who use both Eloqua and will be able to enjoy an enhanced version of the social marketing cloud. That means greater need for products that can size up market sentiment at the top level and tie that back into an organization’s specific sales and marketing funnel. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed.

3 Keys to Driving Demand with Video

Modern Marketing

Deploying targeted video content to potential clients based on their identified interests or current stage in the sales funnel is ideal. . Top of the Funnel – Deploy a company overview video to introduce your company and its solutions.

Who Won at the European Markie Awards

Modern Marketing

As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Leads are moving through the funnel at a faster rate and conversion rates have increased. Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America.

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The 6 Stages of Successful Lead Management

Modern Marketing

Envision The Funnel. Before marketing even sits down with sales, it needs to create a vision for what an integrated sales and marketing funnel looks like. What stages would exist within the funnel and what actions occur within each stage? View more presentations from Eloqua.

Getting Started Guide for Marketing Automation

The Effective Marketer

What does the sales and marketing funnels look like? Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel. Grande Guide to Lead Nurturing , by Eloqua. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketo

How to use Video in your Email Marketing Campaigns


When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. The whole point is to attract new contacts and guide them into the sales funnel.

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The Sales Perspective – An Interview with Jill Rowley of Eloqua


or maybe, “Why Eloqua?” To accomplish this, there has to be complete alignment with sales and shared ownership of the funnel. Not a separate marketing funnel and a separate sales funnel, but THE funnel that tracks sales from campaign to close. In addition to metrics, another area where B2B marketers can improve is to better engage with the customer with content relevant to where they are in the funnel.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. People seem to immediately understand the value of Cloud Connectors at the top of the funnel.

Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

Modern Marketing

The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers.

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8 Technologies Marketers Should be Thankful For

Modern Marketing

As new technologies and communication channels keep popping up email has still proven to be one of the most effective ways to generate leads and engage prospects throughout the funnel. 8 Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketing

17 Marketing Action Items in 140 Characters or Less

Modern Marketing

Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions. Elotweet #6: Evaluate conversion rates throughout lead stage funnel. “Thanks to Eloqua you just got a hot lead” Elotweet #14: Set up weekly ELMO reports.

Why we (heart) Oracle/Eloqua + SnapApp


In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship.