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20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. Facebook.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

Trending Sources

Upworthy’s Top Takeaways For Creating Viral Content

Modern Marketing

They might take a video that has 1 million views, reword the title and drive 17 times the traffic. Optimize content for sites that are driving the most traffic. Upworthy has dedicated it’s resources almost completely to optimizing for Facebook, even at the expense of their website.

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6 Sure-fire, Can’t Miss Ways to Increase Blog Views

Modern Marketing

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. So if you don’t have the resources to create original content, it’s ok. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Facebook.

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“Revenue” Turns One

Modern Marketing

We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Along the way, there are a lot of ways to measure success, including traffic numbers, links generated and awards won. Facebook. by Jesse Noyes | Tweet this.

When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. mscrimsonlips A8 be resourceful, unique.

8 “Rules” for Social Advertising

Modern Marketing

by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Facebook.

8 “Rules” for Social Advertising

Modern Marketing

by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Facebook.

Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. What will it do to their resource allocation and how will they provide the value?