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20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. Facebook.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

Trending Sources

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Leo Widrich advises posting 5-10 Tweets, and 1-4 Facebook posts daily, primarily between 8am and 8pm.

Upworthy’s Top Takeaways For Creating Viral Content

Modern Marketing

They might take a video that has 1 million views, reword the title and drive 17 times the traffic. Optimize content for sites that are driving the most traffic. Upworthy has dedicated it’s resources almost completely to optimizing for Facebook, even at the expense of their website.

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6 Sure-fire, Can’t Miss Ways to Increase Blog Views

Modern Marketing

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. So if you don’t have the resources to create original content, it’s ok. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Facebook.

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What Web Analytics Don’t Tell You

Modern Marketing

Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. For more on going beyond standard metrics, check out all these resources on campaign analytics. by Nick Dennis | Tweet this Marketers love web analytics.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. mscrimsonlips A8 be resourceful, unique.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. mscrimsonlips A8 be resourceful, unique.

8 “Rules” for Social Advertising

Modern Marketing

by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Facebook.

8 “Rules” for Social Advertising

Modern Marketing

by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Facebook.

19 Reasons Why Your eBook Promotion Is a Fail

Writtent

Make sure that your buttons don’t interfere with the overall user experience of your website, but are available as resources for visitors who are willing to engage on a deeper level. Content marketers love earning page views.

Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. What will it do to their resource allocation and how will they provide the value?