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How Social Sign-On Increases Conversions [CHART]

Modern Marketing

Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. Click here to see samples of the landing pages.

3 Ways to Influence the Quora Community

Modern Marketing

About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog. Facebook. LinkedIn.

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

At Eloqua we call this movement Revenue Performance Management.). Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. LinkedIn. by Jesse Noyes | Tweet this.

What Web Analytics Don’t Tell You

Modern Marketing

With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How To Build Sustainable Relationships With Your Advocates

Modern Marketing

It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals.