Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

LeadSloth

JUNE 23, 2009

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Their main focus has been on nurturing and scoring your existing leads. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Direct mail as lead management automation now makes it easier to use email, direct mail, Webinars, and telesmarketing to displace first sales calls and continue nurturing a dialogue with prospects. What’s making a comeback? 4) Social tactics emerge, but marketers have yet to see it make a big impact on prospective audiences.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117