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37 reasons that video content is king

Biznology

Eloqua ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). Image via CrunchBase. Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Become a Facebook fan of Infer.

22 Photos from Eloqua Experience 2012

Modern Marketing

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? Soon, these will appear on our Facebook page, Pinterest and Topliners. So here are 22 photos from Eloqua Experience 2012. Eloqua #EE12. EE12 #Eloqua.

Memories From Eloqua Experience 2013 (Slideshow)

Modern Marketing

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. Memories From Eloqua Experience 2013- San Francisco from Eloqua.

10 Fast Facts About Facebook

Modern Marketing

Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field.

Picture Yourself at Eloqua Experience

Modern Marketing

With the seemingly infinite number of social channels, from the ever popular Facebook and Twitter to younger upstarts like Instagram and Pinterest, it’s important to connect your campaigns. We’re pumped to see and share your Eloqua Experience!

Eloqua Goes Titanium

Modern Marketing

Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. We’ll save the afterhours updates for our Facebook Fans.). Facebook. Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing Twitterby Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement.

7 Things Brands Need to Know About the Facebook Timeline

Modern Marketing

by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. We’ve done some work preparing the Eloqua page , and are excited about what we put together. Have you transitioned over to Facebook Timeline yet?

Eloqua Book Review: Likeable Social Media

Modern Marketing

It strikes an emotional chord – Providing accounts like experimenting with Facebook Ads to send his wife a targeted message saying, “I love you and miss you Carrie. As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Facebook. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitter

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). •

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

Modern Marketing

The rules were simple : Over a 10-day period we asked people to fill out an entry form on our Facebook page (the form was unlocked when you “liked” us), and we would award one person 200,000 Eaves (EmpireAvenue’s virtual currency) per day. It generated 78,362 impressions on Facebook, 790 total entries and a total of 1,411 new Facebook fans for Eloqua. To be exact, Eloqua generated 1,332 BUY transactions during this 10-day period. Facebook.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. Facebook. by Joe Payne | Tweet this.

How Do B2B and B2C Marketers Use Social Media? [CHART]

Modern Marketing

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

B2C 91

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

Modern Marketing

Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. Facebook. Content Marketing Eloqua Grande Guide JESS3 Revenue Performance Management Wikipedia wikipedianby Joe Chernov | Tweet this.

3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

Transforming Marketing From Social Media to Social Business

Modern Marketing

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. Facebook.

Introducing the Oracle Marketing Cloud

Modern Marketing

On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. Introducing the Oracle Marketing Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

10 New Facebook Features Your Brand Needs To Know

Modern Marketing

by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. Full Disclosure: Involver is an Eloqua client.). Using Facebook as your company.

Facebook VP: 3 Steps to Building Brands on Facebook

Modern Marketing

That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. In fact, recently, the social networking company counted half a billion users coming to Facebook in a single day.

3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious.

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Contests, giveaways, and sweepstakes do really well on Facebook.

[Interview] Klout & Involver On Influence And Facebook Marketing

Modern Marketing

by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Facebook.

Facebook and Google Going Big on Online Display Ads

Modern Marketing

And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3

Why Eloqua is Working with Habitat for Humanity

Modern Marketing

Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans : Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day. Facebook.

Your Life According to Facebook: Facebook Overhauls Personal Profiles

Modern Marketing

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Facebook Timeline. The Facebook Timeline will be rolled out to personal profiles over the next couple of months.

Are Your Marketing Campaigns Socially Active? [CHART]

Modern Marketing

To do so, we pulled together a list of the most commonly installed apps from the Eloqua AppCloud and what we found was quite interesting. Sites such as Facebook or LinkedIn are a great start. Facebook’s web site cites 1.11

Content Marketing in a Blink: The Content Grid v2 [Infographic]

Modern Marketing

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. Facebook.

The Social Business Shift [Infographic]

Modern Marketing

Is it about having your brand on Twitter or Facebook? The Social Business Shift [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this What’s a social business all about?

How the Facebook Timeline Makes Branding Feel More Human

Modern Marketing

Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? Additionally, Facebook now gives brands the ability to keep random people from posting your timeline and to hide or delete negative or trolling comments.

The 5 Indispensable Requirements of Modern Marketing

Modern Marketing

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. One billion users on Facebook. The 5 Indispensable Requirements of Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore.

Facebook’s Arctic Servers & 5 Other Cool Data Centers

Modern Marketing

by Jesse Noyes | Tweet this Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden. Facebook will have company in Sweden.

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

Modern Marketing

That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. Facebook averages 2.5 Online buyers spend 23% of their time on sites like Facebook & Twitter.” [link]. Facebook. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit.

What Your Last Facebook Post Says About Your Brand

Modern Marketing

by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. What Your Last Facebook Post Says About Your Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.