Remove email-campaign
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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

B2B marketing automation is not just about sending mass emails. Running omnichannel campaigns that are consistent and personalized. The following is a tentative list of high-priority functions that the B2B marketers may want to employ automation solutions for: a) Email Batch & Trigger. b) Optimum Email Deliverability.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Paid search campaigns are supported through integration with Omniture SearchCenter.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.

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Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Tags: B2B Marketing Graphic Design Lead Nurturing email design email marketing eloqua Marketing Automation.

Eloqua 100
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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.