Is “social media campaign” an oxymoron?
DECEMBER 2, 2011
Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed.