Why customer advocacy should be at the heart of your marketing
B2B Lead Generation Blog
SEPTEMBER 13, 2017
One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. At the time, Eloqua was a bootstrap startup, so selling our software quickly was super important. Are you connecting with and empowering your customer advocates?