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  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Eloqua] Will Content Strategy Save Marketing?
    Luckily, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua and partner JESS3 have already produced the Content Grid infographic that neatly outlines what Joe calls the three main components of content types, channels and objectives. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data.
  • MODERN MARKETING  |  MONDAY, JUNE 16, 2014
    [Eloqua] How To Start A Conversation To Keep Visitors On Your Web Site
    How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Eloqua] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. 4 Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing?
  • MODERN MARKETING  |  MONDAY, JANUARY 20, 2014
    [Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Eloqua] A 101 in Marketing Analytics
    A 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Eloqua] A Brief History of Marketing
    Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Eloqua] Facebook and Google Going Big on Online Display Ads
    Facebook and Google Going Big on Online Display Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. Digital Future in Focus for 2012 on Friday and it showed big brands are pushing online display ads hard.
  • MODERN MARKETING  |  MONDAY, JANUARY 9, 2012
    [Eloqua] 3 Easy Ways Your Business Can Start Giving Back
    At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways. Those participating were pitted against one another to raise the most money for men’s health while also vying for votes among the Eloqua community for “best stache.”
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Eloqua] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Eloqua] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what’s beneath the wrapping paper?
  • MODERN MARKETING  |  MONDAY, JULY 14, 2014
    [Eloqua] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics.
  • MODERN MARKETING  |  MONDAY, JUNE 30, 2014
    [Eloqua] 4 Ways to Manage Change Management For Successful Demand Generation
    4 Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 6, 2011
    [Eloqua] 4 Reasons Your CMO Will Love Marketing Automation
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. 4 Reasons Your CMO Will Love Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Eloqua] RedPoint Offers Broad, Deep B2C Marketing Automation
    Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Eloqua] The Hemingway Guide to Content Marketing
    The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing.
  • MODERN MARKETING  |  SUNDAY, APRIL 21, 2013
    [Eloqua] What’s On Your Modern Marketing Music Playlist? [CHART]
    So whether you’re grooving to tunes while writing, creating campaigns in Eloqua, or relaxing after driving pipeline for the sales team, there is a song for that! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jody Mooney | Tweet this Since January, every Friday, Topliners community members like you have been heading to a post created by fellow Topliner, Kristin Connell to comment on what’s their playlist for the day.
  • SNAPAPP  |  SUNDAY, MARCH 29, 2015
    [Eloqua] The 2015 Modern Marketing Experience Begins Now
    As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App. Soon, marketers will be able to build interactivity into their videos with ease to capture more robust data, seamlessly feed it into Eloqua, and build better campaigns with remarkable results. Feed lead data captured in-video into Eloqua – seamlessly! The Oracle Marketing Cloud Modern Marketing Experience (MME) kicks off this week in Las Vegas.
  • MODERN MARKETING  |  FRIDAY, APRIL 11, 2014
    [Eloqua] 6 Fundamental Value-Based Selling Tips
    6 Fundamental Value-Based Selling Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Eloqua] The C.U.R.V.E Method For Engaging Email Subject Lines
    Method For Engaging Email Subject Lines is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Alex Williams , Creative Director & Digital Strategy Director at Trendline Interactive, a full service team that focuses on detailed, results-driven email campaigns. Follow Alex on Twitter @alexcwilliams.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 10, 2013
    [Eloqua] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 29, 2011
    [Eloqua] 5 Big Marketing Fails of 2011
    5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage.
  • MODERN MARKETING  |  MONDAY, JUNE 3, 2013
    [Eloqua] 5 Tips for Creating Effective B2B Marketing Videos
    5 Tips for Creating Effective B2B Marketing Videos is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics that drive content marketing programs for companies seeking to provide value to their customers.
  • MODERN MARKETING  |  SUNDAY, JANUARY 5, 2014
    [Eloqua] 3 Trigger Marketing Tips To Improve Engagement
    3 Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Eloqua] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot.
  • MODERN MARKETING  |  TUESDAY, MAY 1, 2012
    [Eloqua] 4 Reasons No One Likes Your Email Campaigns
    4 Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Eloqua] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Eloqua] How RPM is Like Revenue Rocket Science
    Yet, Eloqua research found that several companies are measuring five Revenue Performance Indicators (RPIs) that have enabled them to outperform the S&P 500. How RPM is Like Revenue Rocket Science is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you’ve worked in b2b marketing or sales over the years it may have felt somewhat akin to alchemy: add a dash of this and a little of that, and – voil à! –
  • MODERN MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Eloqua] How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’
    How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’ is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s blog comes courtesy of Jeff Hoffman , the author of Your Sales MBA™, “Why You? Why You Now?™”, ”, and The Seven Basho Strategies™ sales training programs. The Founder of Basho and M.J.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Eloqua] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    8 Elements to Successfully Scaling Your Global Social Media Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated.
  • MODERN MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Eloqua] Scaling Events Across Your Enterprise With Event and Marketing Automation
    Marketing automation systems like Oracle Eloqua eliminate operational inefficiencies, enabling marketers to use fewer resources to get more done. Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Challenges can include a large number of attendees and/or exhibitors per event, and large event programs with multiple event types (field marketing events, conferences, and virtual events).
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Eloqua] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as well as the role of content marketing, were explored this week at TechMarketing 360 in Dana Point, California.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 13, 2013
    [Eloqua] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    3 Email Strategies to Engage Subscribers and Impact Marketing Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Eloqua] 10 Fast Facts About Facebook
    10 Fast Facts About Facebook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. Here they are in all their glory.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Eloqua] 10+ Essential Research Reports & Guides for B2B Marketers
    BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” In coordination with Eloqua’s Grand Guide to Lead Scoring , these resources are must have lead scoring references for B2B marketers. B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition.
  • MODERN MARKETING  |  SUNDAY, MARCH 24, 2013
    [Eloqua] When is Email Deliverability Like a Fine Wine? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region , and conversion metrics by industry. So, this week, I decided to have a look at deliverability rates by industry.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] 4 Dimensions of Effective B2B Marketing Plans
    4 Dimensions of Effective B2B Marketing Plans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. A writer by trade, Liz also specializes in campaign Development and execution and content creation and management.
  • MODERN MARKETING  |  MONDAY, APRIL 8, 2013
    [Eloqua] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Last night season six of AMC’s Mad Men premiered, and we found our favorite advertising hot shots gearing up for many episodes to come of alcohol-infused meetings, meltdowns, and more marketing home runs.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] CMO Insight: Tips For Managing A Shifting Role
    CMO Insight: Tips For Managing A Shifting Role is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Eloqua] Influitive Helps Marketers Build an Army of Advocates
    Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).
  • MODERN MARKETING  |  SUNDAY, OCTOBER 7, 2012
    [Eloqua] Does Gamification Work On a Customer Community? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc. Many popular apps (such as Foursquare) put you in head-to-head competition with your peers to earn badges or status levels based on your activity.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Eloqua] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    4 Best Practices to Uniting Content Marketing Teams and Workflows is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata’s marketing strategy and all related activities.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Eloqua] 5 Ways to Improve the Quality of Your B2B Leads
    In an Eloqua study of 10 B2B companies using lead scoring systems, on average, deal close rates increased by 30 percent; company revenue increased by 18%; and revenue per deal increased by 17%. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads."
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Eloqua] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.
  • MODERN MARKETING  |  TUESDAY, APRIL 1, 2014
    [Eloqua] 6 Trends Highlighted at Social Media Marketing World
    6 Trends Highlighted at Social Media Marketing World is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Eloqua] How Lenovo Kept Things Simple, and Won a Markie
    Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Read more about Lenovo’s story and how they’re using personalized video and their Eloqua instance to capture the attention of disengaged prospects. .
  • MODERN MARKETING  |  TUESDAY, MAY 29, 2012
    [Eloqua] 6 Burning Questions about Social Media for B2B
    As it turns out, we’re still fairly early on the adoption of social among B2B firms, but with our recent introduction of the Eloqua Social Suite , we have been lucky enough to work with some of the leading edge B2B firms breaking new ground. 6 Burning Questions about Social Media for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  FRIDAY, JUNE 6, 2014
    [Eloqua] Content Marketing Lessons From The New York Times Innovation Report
    Content Marketing Lessons From The New York Times Innovation Report is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Eloqua] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Manticore VII Marketing Automation and Lead Generation Released
    It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Tags: Marketing Automation and Demand Generation AdWords b2b lead generation demand generation software Dreamforce conference Eloqua email delivery and tracking email delivery wizard Genoo Jeff Erramouspe Manticore VII Marketbright marketing automation software marketing automation suite Marketo Nick Walker SaaS marketing automation Salesforce.com Sirrius Decisions Web Analytics
  • MODERN MARKETING  |  TUESDAY, MAY 22, 2012
    [Eloqua] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. How do you sort the viable, long-term disruptions from the buzzwords?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Eloqua] eTrigue Puts a New Interface on Mature Marketing Automation Features
    Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. With mature features and a $1,000 per month starting price, the system is worth a look.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Jay Baer Exposes 4 Common B2B Social Media Mistakes is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer , the co-author of The Now Revolution , has heard it all before.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Eloqua] You Need Better Content, Not More
    You Need Better Content, Not More is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours of video are uploaded to YouTube every minute. In a world drowning in content, the secret to success is not more content marketing – it’s better content marketing.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 16, 2011
    [Eloqua] Reminders Impact On Webinar Attendance [Chart]
    With the stunning popularity of event applications for the Eloqua App Cloud , marketers are now able to market with an even higher resolution than ever before. Reminders Impact On Webinar Attendance [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Most people think of event automation as a huge time saver, which it is! But – it can be so much more.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 3, 2013
    [Eloqua] What is the Online Activity Profile of Sports Teams? [CHART]
    Since Eloqua just signed a few NFL teams, we expect to add them to the benchmark analysis just in time for the next Superbowl. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Paul Teshima | Tweet this With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 30, 2011
    [Eloqua] Mobile Web and Email are Doubling [Chart]
    Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Mobile should be on everyone’s agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video.
  • INFER  |  MONDAY, MARCH 7, 2016
    [Eloqua] Does Profile Management Require Predictive Scoring?
    These profiles can be shared across your CRM and other sales or marketing tools (like Marketo or Eloqua), instantly enabling better targeting, at-a-glance personalization for reps, and a clear understanding of the pipeline metrics surrounding each segment. Then, I added in technographic signals to find people who use Pardot, Hubspot, Marketo or Eloqua. This is the second post in our profile management blog series.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Eloqua] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Eloqua] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    Why Advocates Should Be Part Of The Modern Marketer’s Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise. Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 27, 2011
    [Eloqua] 5 Lessons to Learn Early in Your Marketing Career
    5 Lessons to Learn Early in Your Marketing Career is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • MODERN MARKETING  |  FRIDAY, MARCH 18, 2011
    [Eloqua] Top 3 Topics from Topliners
    See It: A/B Test: Eloqua’s Customer eNewsletter Design – Eloqua’s own customer marketing team ran a test on two email designs that produced varying results by geography. Do It: Step by Step Installation Instructions for Cloud Connectors – Eloqua’s Cloud Connectors are the hot topic at the Eloqua Customer Success Tours happening this month. by Heather Foeh | Tweet this.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Eloqua] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications. Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group.
  • MODERN MARKETING  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Top Content Marketing Challenges, Benchmarks, and KPIs
    Top Content Marketing Challenges, Benchmarks, and KPIs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. To cultivate a greater role in decision-making process, companies are employing content marketing as part of an aligned, integrated communication strategy.
  • MODERN MARKETING  |  THURSDAY, JULY 17, 2014
    [Eloqua] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    6 Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists.
  • MODERN MARKETING  |  MONDAY, MARCH 18, 2013
    [Eloqua] 5 Ways You Should Be Using Marketing Automation
    5 Ways You Should Be Using Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2 billion by 2010, the marketing automation industry is expected to grow to $4.8
  • MODERN MARKETING  |  WEDNESDAY, APRIL 10, 2013
    [Eloqua] The Payoffs Of Real Customer Centric Marketing
    The Payoffs Of Real Customer Centric Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social, and email. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Eloqua] 4 Marketing Automation Must-Haves For Beginners
    There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.
  • MODERN MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] How Axial Ramped Up Deliverability and Measurement Strategies
    Focused on improving its deliverability, and ultimately its engagement with its audience, Axial went live on the Oracle Eloqua platform in less than two weeks and immediately began building email campaigns. Now up to 20 Axial employees are leveraging their knowledge learned from Eloqua University to build campaigns.
  • MODERN MARKETING  |  SUNDAY, JULY 10, 2011
    [Eloqua] [Chart] Would Rebecca Black Make A Good Marketer?
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5
  • MODERN MARKETING  |  MONDAY, MAY 12, 2014
    [Eloqua] 5 Tips For Creating Global Marketing and Branded Content
    5 Tips For Creating Global Marketing and Branded Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heike Neumann | Tweet this P&G is the source for recent uproar in Germany’s media landscape initiated by a special edition of one of their well-known laundry detergents. The intention had all been good: To promote their detergent “Ariel” in a special edition for the upcoming soccer world championships.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Eloqua] 33 Inspiring B2B digital marketing case studies
    INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Within a year, the half of the team that was trained saw a 122% increase in revenue for those sales reps using LinkedIn; 157% increase in revenue for those sales reps using LinkedIn & Eloqua.
  • MODERN MARKETING  |  TUESDAY, MAY 27, 2014
    [Eloqua] 3 Enterprise Takeaways from SiriusDecisions Summit
    3 Enterprise Takeaways from SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 20, 2011
    [Eloqua] Chart: Why You Don’t Need to Endlessly Debate Revenue Attribution
    Chart: Why You Don’t Need to Endlessly Debate Revenue Attribution is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dan Pecoraro | Tweet this About 4 years ago, I brought my friend, “Alan” to a party. At this party, he met his future wife, “Emma” At their wedding, I told everyone that I was responsible for getting them together.
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Eloqua] CEO Insights: AI’s Last Mile
    We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. For specific solutions like predictive lead scoring, this falls apart quickly, because most mid-market and enterprise companies run lead scoring in marketing automation systems like Marketo, Eloqua and Hubspot.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Eloqua] 6 Tools for Turning Content Consumers into Customers
    6 Tools for Turning Content Consumers into Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering what tools can help make the path smoother.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [Eloqua] 4 Reasons to Use StumbleUpon for Your B2B Content
    4 Reasons to Use StumbleUpon for Your B2B Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Moravick | Tweet this Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend of family member share it with you, or did you, by some stroke of luck, just happen upon it?
  • MODERN MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Eloqua] RightNow, Oracle and The Customer
    At last week’s Eloqua Experience conference, our newly anointed “Director of Customer Culture,” Heather Foeh, introduced our Customer Bill of Rights. RightNow, Oracle and The Customer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Payne | Tweet this Oracle announced yesterday that it will acquire RightNow Technologies, a SaaS company that provides customer service solutions.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. You’ve got just one more day to register for Eloqua Experience. It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Eloqua] Video: What’s Holding Back UK Marketers from Social?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you think everyone is jumping into social advertising, think again. A recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. But that’s well below the 85% US marketers who said the same thing to the Pivot Conference and Brian Solis. So why are UK marketers lagging behind?
  • MODERN MARKETING  |  MONDAY, APRIL 28, 2014
    [Eloqua] How to Focus Your Marketing Messaging on What People Really Want
    How to Focus Your Marketing Messaging on What People Really Want is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • MODERN MARKETING  |  SUNDAY, APRIL 29, 2012
    [Eloqua] Is Pinterest a Good Social Media Marketing Investment?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? I scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here. Recently, Pinterest has seen its growth skyrocket.
  • CHIEFMARTECH  |  FRIDAY, JUNE 10, 2016
    [Eloqua] How utilized is marketing automation today? An expert weighs in
    There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.
  • MODERN MARKETING  |  SUNDAY, DECEMBER 22, 2013
    [Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling offers to get consumers in the stores and clicking through online to earn their share of the holiday shopping pie.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 25, 2011
    [Eloqua] The Two-Step for Sales Enablement
    Fact: We use Eloqua’s marketing automation platform. The Two-Step for Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of its existence.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Eloqua] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report.
  • MODERN MARKETING  |  MONDAY, APRIL 16, 2012
    [Eloqua] 6 Ways Marketing Can Help Generate Early Leads for Sales
    6 Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both. It’s a fair question. Research indicates that sales cycles are 22% longer over the past 5 years but 49% of companies are saying that their buying cycles are shorter.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    3 Ways to Win at Online Marketing By Becoming a Better Writer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on Twitter. It’s always been about the writing.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Eloqua] 8 Ways To Use Vine To Engage With Video
    8 Ways To Use Vine To Engage With Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer’s wish list. You’ve probably heard of Vine by now.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Eloqua] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Eloqua] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy. And it pays off for both brands, because this is how you look to those that are following the conversation: @ jchernov @ hubspot @ eloqua classy indeed.
  • MODERN MARKETING  |  MONDAY, MAY 5, 2014
    [Eloqua] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Eloqua] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    10 Actionable Content Marketing Tips: Content2Conversion Conference Recap is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC).
  • MODERN MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Eloqua] Tips to Amplify Your Lead Gen with Next Gen Social Data
    ’s Social Behavior SparkPlug in the Eloqua AppCloud to learn more. Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Are you still having trouble nailing down an ROI from social media? You aren’t alone.
  • MODERN MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Eloqua] The Impact of Online Video on Customer Support [CHART]
    Interestingly enough, the data that I analyzed for Eloqua shows, for 2012, that while using YouTube over the course of the year increases, the number of support cases remains relatively stable. The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, MARCH 17, 2013
    [Eloqua] Why Some Industries Are Better at Turning Cookies to Contacts [CHART]
    Why Some Industries Are Better at Turning Cookies to Contacts [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a correlation between New Traffic Yield and a standard marketing metric.
  • MODERN MARKETING  |  SUNDAY, JUNE 5, 2011
    [Eloqua] [Chart] Marketing Automation Means More Marketing Jobs
    But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. Each week Eloqua delivers a chart of the week direct to your inbox. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 31, 2012
    [Eloqua] 7 Ways Your Sales and Marketing Can Align
    7 Ways Your Sales and Marketing Can Align is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better. 88% of best performing companies have aligned their sales and marketing teams. But in many companies, a cultural shift is required for the teams to truly work together. How to do it?
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