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  • MODERN MARKETING  |  THURSDAY, MAY 22, 2014
    [Eloqua] How Kele Developed a Personalized Email Strategy
    Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Eloqua] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg?
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Eloqua] How to use Video in your Email Marketing Campaigns
    Place a call to action during, or at the end of the video that suggests a clear next step for your audience: If you’ve managed to get your readers to become viewers, you’ll definitely want to direct your them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 20, 2013
    [Eloqua] Who’s Watching Your Video Content? [CHART]
    Any job title that was incomplete in Eloqua was removed from this sample. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard.
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Eloqua] Emotional Marketing: How to Supercharge Your Results
    When theBATstudio worked to create videos for Oracle Eloqua, they didn’t just create a bunch of product videos from their point of view. Instead, they had Eloqua customers do the talking. Chris shared an anecdote about how theBATstudio had worked with Oracle Eloqua on creating videos about how their customers are having great success with Eloqua.
  • MODERN MARKETING  |  MONDAY, MARCH 11, 2013
    [Eloqua] 3 Quick Tips For Increasing Response Rates With Gated Content
    Click here to watch a short video with tips on how to create web forms using Eloqua. . 3 Quick Tips For Increasing Response Rates With Gated Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.
  • MODERN MARKETING  |  SUNDAY, AUGUST 21, 2011
    [Eloqua] [Chart] How Dynamic Content Drives More Visits
    Chart] How Dynamic Content Drives More Visits is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#.
  • MODERN MARKETING  |  FRIDAY, JUNE 7, 2013
    [Eloqua] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    Think Like a Publisher: 5 Storytelling Rules for the Marketer from Eloqua. Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives.
  • MODERN MARKETING  |  FRIDAY, MARCH 18, 2011
    [Eloqua] SXSWi: And That’s A Wrap…
    Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang , Sarah Evans , Leslie Bradshaw and Jennifer Van Grove. Software Advice interviewed Joe Chernov, Eloqua’s Director of Content, in a series of videos on the phenomenon of personal branding.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Eloqua] How to Run Marketing Better with Effective Budgeting and Planning
    Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI. Invest an hour and join our webinar on October 5th, co-hosted with Allocadia, to hear how Eloqua customers, Change Healthcare, and Symantec have optimized their marketing performance through more effective budgeting and planning.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Eloqua] New Marketing Report: B2B Lead Generation Trends 2013
    Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. Finally, the new 2013 B2B Lead Generation Report is available!
  • MODERN MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16.
  • MODERN MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] 5 Stories About EU Privacy Rules: A Daily Roundup
    It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. Digital Marketing AllThingsD BtoB Magazine cookies data Dennis Dayman Eloqua EU EU privacy directive EU privacy law EU privacy rules European Union explicit opt-in Media Week online advertising online tracking opt-in opt-out PCWorld privacy ZDNet
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Eloqua] Marketing Gimmicks versus Value: A Disappointing Example
    Eloqua has an active voice on the entire spectrum of content marketing. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. What happens when a company tries to align with something new to them? It could be a financial software package talking about supply chain management.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    I use Eloqua Engage.). How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. Italy won its first gold medal in the sport, winning by a single point.
  • MODERN MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Eloqua] Which Industries Lead in Marketing Effectiveness? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time. The key to personal or professional growth is learning from your experiences and improving each time around. This week, we looked at the learning process marketers go through when they begin using a marketing automation tool.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, NOVEMBER 9, 2010
    [Eloqua] How Much Rope Should You Give a “Corporate Reporter?”
    Marketing automation vendor Eloqua has gone a step further and hired Jesse Noyes , formerly a business reporter for the Boston Herald , as a “corporate reporter.” Good for Eloqua for recognizing that “old school” journalistic qualities such as fairness, thoroughness, and clarity are more important than ever, and can be found in professional reporters. When they come up, how should Eloqua respond?
  • MODERN MARKETING  |  THURSDAY, MAY 3, 2012
    [Eloqua] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. 5 Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense.
  • MODERN MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 5 B2B Brands That “Get” Storytelling
    5 B2B Brands That “Get” Storytelling is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Eloqua] 10 Tips to Help You Become a ‘Superhero’ Marketer
    10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. But it can be difficult to do, particularly for companies with limited resources, budget, or staff.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
    If you look at Oracle’s diagram of their newly expanded Marketing Cloud, you’ll see BlueKai sitting beneath Responsys and Eloqua, providing a “universal customer profile” that allows them to act as “marketing orchestration” systems which, in turn, support programs across all channels – social, search, email, display, mobile, web, commerce, direct sales, and channel sales.
  • MODERN MARKETING  |  MONDAY, MAY 7, 2012
    [Eloqua] Does Automation Impact Lead Conversion Rates? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.
  • MODERN MARKETING  |  FRIDAY, JUNE 22, 2012
    [Eloqua] What Can You Learn from Social Sign-On? [GRAPHIC]
    GRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There’s a good chance that if you’ve entered a contest online or signed up for a promotion, you’ve used social sign-on. Letting people access an offer using their credentials from social networks has been all the rage with consumer-facing marketers. Many in B2B marketing question whether it’s the right fit.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] Predictive Marketing Vendors Look Beyond Lead Scores
    The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future. It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. But is it possible that predictive is already approaching commodity status?
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Eloqua’s Brian Kardon , Chief Marketing Officer, and Alex Shootman , Chief Revenue Officer, get along. Brian Kardon, Chief Marketing Officer, Eloqua : Hi, I’m Brian Kardon. I’m CMO of Eloqua. Alex Shootman, Chief Revenue Officer, Eloqua : And I’m Alex Shootman. I’m the Chief Revenue Officer at Eloqua, and I’m also here with Brian at Dreamforce 2011.
  • MODERN MARKETING  |  FRIDAY, MARCH 1, 2013
    [Eloqua] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this It’s the beginning of 2013, and with it comes the traditional flurry of demand generation/business development/sales reps sending me emails on why I should buy their product/service.
  • MODERN MARKETING  |  TUESDAY, MAY 20, 2014
    [Eloqua] Introducing: The Modern Marketer’s Guide to Video
    Introducing: The Modern Marketer’s Guide to Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. After all, you’re data driven!).
  • MODERN MARKETING  |  TUESDAY, MAY 15, 2012
    [Eloqua] How to Treat Your Customer Like Prospects
    At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. How to Treat Your Customer Like Prospects is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Yes, I still watch The Office.
  • MODERN MARKETING  |  TUESDAY, JULY 8, 2014
    [Eloqua] The State of B2B Lead Nurturing [New Benchmark Research]
    ” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine.
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Eloqua] The B2B Sales Role in the New Buying Process
    One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua. Because she never tried to sell me anything or even try to get us to partner with Eloqua. I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Eloqua] Accelerate Conversions with Clean Data and Relevant Content
    Oracle has recently introduced new features for Oracle Content Marketing and Oracle Eloqua to directly address challenges in content access, delivery, and data normalization, integration and maintenance. B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua] Take Your Questions To The ‘Targeting’ Twitter Chat
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts? Tweet your questions ‘ @robheerdegen @Eloqua ’.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.
  • MODERN MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Eloqua] The Characteristics of a Marketing Automation Expert [Infographic]
    You can talk to your Eloqua admins in the Topliners community ; you can talk to Support, and you can find people who have been publishing how-tos and other helpful information. Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution.
  • REACHFORCE  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from Eloqua does just that and offers five tips to help you build and grow your communities. Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! How to Take Your Online Community from Zero to Awesome.
  • MODERN MARKETING  |  SUNDAY, MAY 27, 2012
    [Eloqua] Do “Green” Companies Grow Faster? [CHART]
    Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the Eloqua Benchmark Index. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Eloqua] 4 Ways of Measuring Marketing ROI
    4 Ways of Measuring Marketing ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing.
  • MODERN MARKETING  |  MONDAY, JANUARY 7, 2013
    [Eloqua] What’s Inside the Typical Marketing Automation Portfolio? [CHART]
    If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by checking out this 2-minute Campaign Canvas overview video. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I
  • MODERN MARKETING  |  TUESDAY, JULY 22, 2014
    [Eloqua] What LinkedIn’s Acquisition of Bizo Means For Marketing
    What LinkedIn’s Acquisition of Bizo Means For Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content.
  • REACHFORCE  |  MONDAY, SEPTEMBER 10, 2012
    [Eloqua] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more. ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Eloqua] 6 Ways To Maximize Your Webinars With Automation Technology
    6 Ways To Maximize Your Webinars With Automation Technology is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Eloqua] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Tags: Book Reviews Ardath Albee book review Content Marketing demand generation software Eloqua emarketing strategies for the complex sale Genoo lead nurturing strategy Manticore marketing automation software Marketo thought leadership content
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Marketing Automation: Like Bringing a Gun to a Knife Fight
    I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems.
  • MODERN MARKETING  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua] 3 Social Media Marketing Tips For 2014
    3 Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] 3 Lead Scoring Problems – And How to Solve Them
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Of course, if you want more in-depth lead scoring advice, join this free Harte-Hanks webcast with Eloqua’s Steven Woods and myself tomorrow at 1PM EST. See you there! 3 Lead Scoring Problems – And How to Solve Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read” blogs and crown themselves ‘content marketers,” he explains.
  • REACHFORCE  |  SUNDAY, OCTOBER 13, 2013
    [Eloqua] Lead Nurturing, a Pipeline Full of Bluebirds
    We’ll be bringing this message to the marketers over the next few weeks, with ReachForce whistle stops in Boston , Denver and San Francisco for the Eloqua Experience October 23 – 25. Let’s consider The Bluebird. That beautiful lead that flies in our door, sales ready, BANT-confirmed, with authority to buy now – and does. Out of our control, out of nowhere. . But … what if we could change the game , and through lead nurturing, build a Pipeline of Bluebirds.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] The Best B2B Marketing Ideas of 2010
    The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Eloqua] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    For Eloqua, this means our U.S. Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the U.S. celebrates Labor Day , a holiday to marks the economic achievements of American workers (AKA an unofficial excuse to jam in the sun for a summer sendoff three-day weekend). According to the U.S
  • MODERN MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    3 Strategic Content Measures Every Marketer Should Take is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Eloqua] 5 Steps for Turning Big Data Into Big Revenue
    Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. 5 Steps for Turning Big Data Into Big Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Big Data is the topic du jour in the marketing world. Data, after all, from online and offline sources has grown by 1000% , according to IDC.
  • WEBBIQUITY  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Book Review: Revenue Engine
    In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. Uncategorized Alex Shootman book review digital body language Eloqua Joe Payne leaks in the buying process marketing automation software Revenue Engine revenue performance management RPM search and social Steve Woods
  • MODERN MARKETING  |  TUESDAY, JUNE 2, 2015
    [Eloqua] What is the Stage of Your Marketing Data?
    As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. In today’s world of data driven marketing, the stakes couldn’t be higher.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 23, 2011
    [Eloqua] Content Marketing eBook and Infographics
    The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. The result was a fun project, and many findings.
  • MODERN MARKETING  |  FRIDAY, JUNE 29, 2012
    [Eloqua] How to Build a Successful Personal Brand
    View more documents from Eloqua. How to Build a Successful Personal Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media.
  • REACHFORCE  |  WEDNESDAY, JULY 11, 2012
    [Eloqua] Another Reason You Should Be Thinking About Pinterest
    While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.
  • MODERN MARKETING  |  THURSDAY, MARCH 21, 2013
    [Eloqua] 4 Ways to Improve Your Online Marketing Funnel
    4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Jonathan Dempster , a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.
  • MODERN MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Eloqua] “Blast” and 4 Other Words That Don’t Belong with Email
    “Blast” and 4 Other Words That Don’t Belong with Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get “blasted.”
  • MODERN MARKETING  |  MONDAY, MAY 23, 2011
    [Eloqua] 4 Tips for Getting WAY more from Email Marketing
    Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#. This is a fun question to address in person - it’s easy to show the cool things you can do with Eloqua and how it makes a difference - unfortunately though, we don’t get to see everyone live.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 9, 2011
    [Eloqua] 5 Marketing Problems Google+ Says It Can Solve
    Follow Eloqua on its brand new Google+ page for more news, analysis and more. 5 Marketing Problems Google+ Says It Can Solve is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues.
  • MODERN MARKETING  |  SUNDAY, APRIL 22, 2012
    [Eloqua] Are You Over Analyzing Your Lead Scoring? [CHART]
    For more information on lead scoring, check out Eloqua’s Lead Scoring Grande Guide. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
  • MODERN MARKETING  |  FRIDAY, APRIL 4, 2014
    [Eloqua] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor's Note: Today' post comes courtesy of Matt Heinz , President, Heinz Marketing, started in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Follow Matt on Twitter @HeinzMarketing.
  • REACHFORCE  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrations New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue.
  • REACHFORCE  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrations New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue.
  • LEADSLOTH  |  WEDNESDAY, APRIL 29, 2009
    [Eloqua] Top-10 Demand Generation Vendor Blogs
    Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Eloqua] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data.
  • MODERN MARKETING  |  SUNDAY, MAY 26, 2013
    [Eloqua] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
    3 Best Practices That Make Online Marketing ‘Stick’ [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively. While the ‘secret sauce’ for online marketing success may differ across industries and business models, some techniques prove effective regardless.
  • MODERN MARKETING  |  MONDAY, JUNE 4, 2012
    [Eloqua] Your Website Only has 10 Seconds
    Your Website Only has 10 Seconds is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in first 10 seconds. So first impressions definitely count. Still here? Source: [link]. I want to keep your attention so here’s a chart that shows just how steep the drop off is.
  • MODERN MARKETING  |  SATURDAY, SEPTEMBER 7, 2013
    [Eloqua] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Eloqua] B2B Marketing Automation Growth Slowed In First Half of 2011
    Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Eloqua] Simplifying Video Marketing: 5 Ideas To Get Started
    Simplifying Video Marketing: 5 Ideas To Get Started is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this. I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Eloqua] Why Is B2B Marketing Automation Growing So Slowly?
    The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012.
  • MODERN MARKETING  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    5 Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content.
  • MODERN MARKETING  |  FRIDAY, APRIL 8, 2011
    [Eloqua] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
    I think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradataby Joe Chernov | Tweet this.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] Is “social media campaign” an oxymoron?
    Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Eloqua] 4 Key Marketing Technology Takeaways From A Forrester Wave
    4 Key Marketing Technology Takeaways From A Forrester Wave is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Eloqua] Marketing Wisdom: In the end, it’s all about…
    The important thing is not to forget that I am writing for people, not just suits.”. – The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Eloqua] Everyone is Talking about Social CRM. Few are Doing It.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] 3 Steps to Making Change Happen
    Well, the way we think about change may be what’s holding us back, Chip Heath, co-author of the best-selling book “ Switch: How to Change When Change is Hard “, said during his keynote address at Eloqua Experience 2011. 3 Steps to Making Change Happen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this People don’t change, right?
  • MODERN MARKETING  |  SUNDAY, APRIL 20, 2014
    [Eloqua] 4 Must Dos For Sales and Marketing Pros
    4 Must Dos For Sales and Marketing Pros is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. I had just finished running a sales training session for a group of major account reps, when a colleague came up to me and very quietly uttered the above quote. He was clearly embarrassed, lost and distraught.
  • MODERN MARKETING  |  FRIDAY, JUNE 24, 2011
    [Eloqua] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online.
  • MODERN MARKETING  |  THURSDAY, JULY 25, 2013
    [Eloqua] 5 Social Media Enhancements That Benefit B2B Marketers
    Download Eloqua’s Grande Guide for the Social CMO to learn more best practices. . 5 Social Media Enhancements That Benefit B2B Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] Marketo Raises Another $50 Million: Where Does the Money Go?
    By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Dreamforce Through the Instagram Lens #DF11
    The free coffee at the Eloqua booth proved popular. The Astadia party with Eloqua had an impressive view. Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Over 45,000 attendees, hundreds of sessions, tons of booths and plenty of parties.
  • MODERN MARKETING  |  THURSDAY, JULY 26, 2012
    [Eloqua] 11 Infographics Marketers Should Keep Near Their Desks
    11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Eloqua] The Best of the Best: 2016 Video Marketing Awards
    Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Integrating Vidyard into their video process and Eloqua instance has given MongoDB the power to leverage video across product launches, sales enablement, and customer marketing campaigns, proving this is only the first of many campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Eloqua] HubSpot Files for IPO: Solid Financials for a Young Company
    A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). high absolute revenue level (well on track to exceed $100 million for the year, about 20% higher than Eloqua and 60% higher than Marketo at the time of S-1).
  • MODERN MARKETING  |  MONDAY, APRIL 29, 2013
    [Eloqua] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    Check out Eloqua’s Grande Guide to Lead Scoring. Define and Conquer: Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Eloqua] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Eloqua] How Lenovo Kept Things Simple, and Won a Markie
    Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Read more about Lenovo’s story and how they’re using personalized video and their Eloqua instance to capture the attention of disengaged prospects. .
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 19, 2008
    [Eloqua] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
    So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems.
  • MODERN MARKETING  |  THURSDAY, APRIL 17, 2014
    [Eloqua] 5 Tips For Improving Your Social Media ROI
    5 Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. It’s true that it’s difficult to put a number on a “like” or “comment” or this thing we call engagement.
  • MODERN MARKETING  |  FRIDAY, JULY 1, 2011
    [Eloqua] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We We wrote about the topic here.). While the move got plenty of press, Google has a lot of catching up to do with the Facebook “Like&# , which shows no signs of slowing down.
  • MODERN MARKETING  |  FRIDAY, APRIL 5, 2013
    [Eloqua] Social CRM By Numbers [INFOGRAPHIC]
    Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 24, 2012
    [Eloqua] Which Industries Love Marketing Apps the Most? [CHART]
    by Eric Knutson | Tweet this Here at Eloqua we believe today and in the future companies require solutions that are specific to their industry – you can check out our Asset Management offering here. These findings may reflect simply that those particular industries have had more experience with Eloqua and AppCloud offerings. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
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