Tony Zambito

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The Rise of the Digital Buyer Persona

Tony Zambito

  I have also enjoyed the treatment Steven Woods, CTO of Eloqua,  gives to the shift in the way buyer's consume information in his book " The Digital Body Language."  .  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. 

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How Ready is Your Organization for the New Social Buyer Persona?

Tony Zambito

  This is perhaps more critical than ever when you factor in that the buyer’s “digital body language”, as Steve Woods from Eloqua has written about, continues to evolve and it’s alphabet grows at an exponential rate.