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  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Eloqua] New Marketing Automation Report: Venture Funding is Key to Success
    We classify industry vendors into four groups: - micro business vendors (Infusionsoft and OfficeAutoPilot) - HubSpot (a category of its own because it’s not quite standard marketing automation and is big enough to treat separately) - enterprise vendors (Neolane, Aprimo, Silverpop, and Oracle) - core B2B marketing automation (everybody else: Eloqua, Marketo, Pardot, Genius, Act-On, et, al.)
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Eloqua] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. The products are designed around slightly different scenarios: while Marketo starts with a list to help the sales rep decide who to call, while Eloqua aims to help the rep understand a prospect she has already selected. Eloqua provides interesting graphs of activity trends.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Eloqua] A Brief History of Marketing
    Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Eloqua] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Marketing Automation and Demand Generation CRM software demand generation software Eloqua Genius Genoo Lauren Carlson Manticore Technology marketing automation software Marketing Automation Software Guide Marketo MASG Sales Cloud 2 Salesforce.com Marketing and Leads Software AdviceGuest post by Lauren Carlson.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Eloqua] The 10 Best B2B Videos
    Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow salesforce.com SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this.
  • MODERN MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Eloqua] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further. Eloqua took the bold step in 2011 and committed to be an open platform with the launch of their AppCloud marketplace.
  • MODERN MARKETING  |  MONDAY, MARCH 4, 2013
    [Eloqua] How Do You Define and Mine Modern Marketing?
    Today Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Check out the full report: “ Defining the Modern Marketer: From Real to Ideal ” and join Eloqua, BtoB Magazine and an Eloqua customer for a survey results recap webinar March 28th. Stay tuned for the Eloqua Modern Marketer Scorecard simulator, coming soon.
  • MODERN MARKETING  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Get In On the #EloquaTour Book Giveaway
    This is a question we ask often at Eloqua. During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. If you are not already, follow the @Eloqua company Twitter handle. Only Eloqua Twitter followers will be eligible. The giveaway Twitter promotion commences on June 21 and will continue through select dates of Eloqua’s Road to Revenue tour.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.
  • MODERN MARKETING  |  WEDNESDAY, MAY 4, 2011
    [Eloqua] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Eloqua] 5 Ways to Personalize Emails and Enhance Open Rates
    Check out Eloqua’s ‘Must-See’ Chart below: . Check out Eloqua’s 40 Must-See Charts for Marketers. 5 Ways to Personalize Emails and Enhance Open Rates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • LEADSPACE  |  WEDNESDAY, MARCH 30, 2016
    [Eloqua] Come Say Hi to Leadspace at These Upcoming Marketing Events
    Marketing News & Events Marketo Oracle Eloqua Oracle Marketing Cloud SiriusDecisionsWe’re in the throws of the Spring event season. We just finished up at Martech last week where there was a great showing of the vendors filling the marketing tech space. Next up, TOPO Sales Summit in San Francisco on April 7 – 8. We’ll be exhibiting and giving out our Account-Based Marketing Workbook ! Stop by our booth to check it out.
  • MODERN MARKETING  |  THURSDAY, MARCH 31, 2011
    [Eloqua] Play ball! Moneyball for Marketing
    I’ll provide an example from Eloqua’s own history. So based on insight rather than instinct, Eloqua dropped its sponsorship. Revenue Performance Management Baseball batting average Eloqua Event Marketing lead sourcing Major League Baseball Michael Lewis MLB moneyball OBP on-base percentage opening day OPS revenue SLG slugging percentageby Jesse Noyes | Tweet this.
  • MODERN MARKETING  |  MONDAY, DECEMBER 23, 2013
    [Eloqua] Top Blog Posts From 2013: A Gift of Merry Marketing Insight
    by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. A Gift of Merry Marketing Insight from Eloqua. Happy Holidays from your friends at Oracle Eloqua! Top Blog Posts From 2013: A Gift of Merry Marketing Insight is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua] ‘Snackable’ Formats Driving Content Marketing
    by Eloqua | Tweet this What makes being a Modern Marketer so special? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 5, 2012
    [Eloqua] 8 Great Marketing Infographics To Inspire Your 2012 Objectives
    “ The Content Grid version 2 ” – by Eloqua. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks.
  • MODERN MARKETING  |  MONDAY, MARCH 10, 2014
    [Eloqua] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal. Email and Speed Top the Modern Marketer’s Agenda [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Eloqua] 4 Signs You Should Call Your Marketing Automation Partner
    4 Signs You Should Call Your Marketing Automation Partner is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing digital marketing Eloqua lead management marketing automation marketing automation support marketing automation vendors premier support sales and marketing alignmentby Peter Armaly | Tweet this Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance?
  • MODERN MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Eloqua] Is YouTube Replacing the Printed Manual? [CHART]
    The chart above shows just how important YouTube is, in the case of the Eloqua Channel Video Tutorials , since an overwhelming 51% of all methods of access for the month of October 2012 were a result of a direct search within YouTube, compared to just 1% via a simple external Google search. Of course, as a marketer you could also point your prospects and contacts using an Eloqua campaign by including links to files (whitepapers, FAQs, etc.),
  • MODERN MARKETING  |  SUNDAY, JUNE 2, 2013
    [Eloqua] Do Sales and Marketing BFFs Have to Share Data? [CHART]
    Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. For this week’s chart we analyzed data used by marketers in Eloqua to find out how much overlaps with what sales maintains in CRM. Specifically we looked at explicit contact data, and found that about half of our customers only have a data overlap of about 15% – 25% between Eloqua and CRM.
  • MODERN MARKETING  |  MONDAY, JUNE 13, 2011
    [Eloqua] Case Study: How e.Republic Went from Awkward Conversations to Automation
    So Noel turned to Eloqua and it didn’t take long to see the results. Demand Generation Drew Noel e.Republic Eloqua lead generation lead management marketing automation marketing managementby Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as Director of Marketing Automation, he sat down with a colleague who had worked within the company for ten years.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Eloqua] B2B Blogging and Video Takes Off
    Check out Eloqua’s free Grande Guide to B2B Content Marketing. B2B Blogging and Video Takes Off is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [Eloqua] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA
  • MODERN MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Eloqua] Measuring by Anecdote with SlideShare
    Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different. “We Someone at Eloqua received the newsletter and forwarded it to someone else, then a group address received it and, in turn, zipped the article off to yet another department. About this time, I was working with our CTO Steve Woods to help build an Eloqua Cloud Connector for SlideShare , a social network on which we’ve long been positively bullish. by Joe Chernov | Tweet this.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [Eloqua] What is Newsjacking?
    by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). It’s stuffed with examples (from Rick Perry to Larry Flynt, from Oakley to Eloqua, from the London Fire Brigade to Wynn Resorts).
  • MODERN MARKETING  |  SUNDAY, MARCH 3, 2013
    [Eloqua] Checking the Health of Your Lead Scoring Model [CHART]
    This week we analyzed Eloqua customers using the new E10 Lead Scoring Engine , to measure the average Score Diversity of their lead scoring models. Have a look at the Lead Scoring Dashboard in your Eloqua install for a quick check-up and find out if you’re doing a good job staying healthy. Checking the Health of Your Lead Scoring Model [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [Eloqua] 3 Top Topics from Topliners
    Check out Topliners , the new, Eloqua-sponsored community open to anyone who’s interested in increasing their top-line revenue. Do It – technical how-to articles and support discussions focused around the Eloqua product. Imagine It: Thinking About Marketing Operations Structure – This topic, proposed by Eloqua’s Jocelyn Brown, is currently the most viewed, most commented discussion in the community. by Heather Foeh | Tweet this. Need inspiration or advice?
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Eloqua] How Dreamforce Boosts Lead Generation [CHART]
    Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after. How Dreamforce Boosts Lead Generation [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Dreamforce Dreamforce 2012 Eloqua Event Marketing lead generation Lead Nurturing
  • THE EFFECTIVE MARKETER  |  MONDAY, JUNE 20, 2011
    [Eloqua] A Tough Road for Marketing Automation
    Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve.
  • MODERN MARKETING  |  FRIDAY, MARCH 25, 2011
    [Eloqua] 3 Top Topics from Topliners
    They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Lead Nurturing Asure Software data data cleansing database health database marketing Digital Body Language Eloqua multi-channel marketing topliners topliners.comby Heather Foeh | Tweet this. Every day dynamic conversations are happening between marketers who want to increase their topline revenue.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 18, 2013
    [Eloqua] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
    This week’s chart analyzes where new subscribers to the Eloqua channel come from. You can also direct contacts to your YouTube videos by embedding a cloud connector on your Eloqua Landing Pages! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this. In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 9, 2011
    [Eloqua] Digital Body Language and Economic Health [Chart]
    I guess at the end of the day, I am not suggesting Eloqua, Omniture or Webtrends become the new Standard & Poors – but it is at least an interesting discussion – what do you think? Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing buyer intention Digital Body Language Eloqua market forces marketing automation S&P 500
  • MODERN MARKETING  |  SATURDAY, DECEMBER 10, 2011
    [Eloqua] 4 Online Contests Worth Looking Over
    Eloqua. 4 Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under Armourby Jesse Noyes | Tweet this Contests have always been popular among businesses for obvious reasons.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.
  • MODERN MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] 3 European Marketing Trends
    by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. Well, when Eloqua CEO, Joe Payne, unveiled the Eloqua AppCloud , the industry’s first marketplace for B2B marketing applications, it was obvious that marketers, no matter where they might be from, loved the idea of getting a full view of potential buyers.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come.
  • MODERN MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Eloqua] Earthquakes & Marketers on the Twittersphere [Chart]
    Eloqua Experience wrapped up yesterday, and it was rocking! We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. The Eloqua Experience hashtag ended up in over half a million unique tweet streams over 3 days. Thanks everyone for making this event such a success by being a part of the Eloqua Community.
  • MODERN MARKETING  |  TUESDAY, JULY 24, 2012
    [Eloqua] Proof Content Is Marketing’s Most Versatile Tactic
    Recently, Eloqua and Kapost took a look at how the costs of producing content stacked against paid search, and found that a content strategy decreases in cost while rising in return over time. Proof Content Is Marketing’s Most Versatile Tactic is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals.
  • MODERN MARKETING  |  FRIDAY, APRIL 1, 2011
    [Eloqua] Partner Program (R)Evolution
    This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. Our Cloud Connector strategy is integrating the best third-party applications with Eloqua for seamless campaign execution. Marketing Efficiency cloud connectors Eloqua Europe partner marketing partner programby Rob Brewster | Tweet this.
  • MODERN MARKETING  |  SUNDAY, JULY 17, 2011
    [Eloqua] [Chart] Webinars, Data Taking Off In The AppCloud
    by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here.
  • MODERN MARKETING  |  THURSDAY, JUNE 14, 2012
    [Eloqua] Revenue Performance Management: You May Already Be Halfway There
    Revenue Performance Management: You May Already Be Halfway There is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management Aberdreen Research b2b marketing Eloqua marketing automation RPMby Amy Bills | Tweet this When I say “ Revenue Performance Management ” to marketers, I usually get one of these three reactions: 1. “Tell me more!”, ”, 2. “I’m busy. My team is busy.
  • MODERN MARKETING  |  SUNDAY, JULY 14, 2013
    [Eloqua] How Many Times Do You Check Your Mobile Phone Per Day? [CHART]
    Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dave Michaud | Tweet this Are you reading this post on a mobile device? More people are getting in the know while they’re on the go. In fact, according to the TomiAhonen Almanac, the average person checks their mobile phone about 150 times per day.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 5, 2014
    [Eloqua] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. New benchmark report] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SATURDAY, OCTOBER 26, 2013
    [Eloqua] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. His conclusion was that based on a 39% growth statistic among top-level job titles over a five-month period, it is clear that marketing automation, and Eloqua skills in particular, are huge core competencies of value in the current job market.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Eloqua] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eloqua Event Marketing Marc Benioff
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Eloqua] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. Our just-launched Account-Based Behavior Scoring (ABBS, for short) is a great example of how we’re putting these connections into action by seamlessly connecting to marketing automation platforms like Marketo, Eloqua or Pardot, and analyzing the full spectrum of an account’s engagement data.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 21, 2012
    [Eloqua] Who Owns Social Media in the Marketing Team? [CHART]
    In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. For more information on tips and best practices for connecting Social to Demand Generation, check out the Eloqua Grande Guide to Social Demand Generation. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Eloqua] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. 5 Stats You Need to Know About Online Video Marketing [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. ,
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Eloqua] 20 Stats Every Modern Marketer Should See
    by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. 20 Stats Every Modern Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: Account based marketing is becoming more of a common practices as organizations realize the need to “tag team” different stakeholders with content relevant to each person’s role in the process, and the survey validates that more people are involved in this. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Eloqua] Marketing In Real-Time – The New Trading Room Floor
    At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Prior to Lattice, Brian was a driving force behind Eloqua’s explosive growth and leadership in the Revenue Performance Management sector. By Brian Kardon - CMO, Lattice Engines.
  • MODERN MARKETING  |  TUESDAY, MARCH 8, 2011
    [Eloqua] “The Message is the Messenger” [Infographic]
    Change” is also the lead character in today’s Eloqua + JESS3 infographic. “The Take Todd Defren of SHIFT Communications (Eloqua’s PR firm). by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model for change. The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized.
  • MODERN MARKETING  |  SUNDAY, JUNE 19, 2011
    [Eloqua] [Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity
    by Jesse Noyes | Tweet this With this year’s Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and Africa (EMEA) as well as Asia Pacific (APAC) markets are seeing. No doubt, organizations at Eloqua Experience Europe will be discussing how to turn those online visitors into known prospects. Want the Eloqua chart of the week delivered straight to your inbox?
  • MODERN MARKETING  |  TUESDAY, JULY 29, 2014
    [Eloqua] CMOs Face a Major Dilemma [Infographic]
    CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 29, 2013
    [Eloqua] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • REACHFORCE  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). A big part of lead gen is content, and the simplest content machine on the web is a blog.
  • REACHFORCE  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). A big part of lead gen is content, and the simplest content machine on the web is a blog.
  • MODERN MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. Check out Oracle Eloqua’s Grande Guide to Social Selling. by Amanda Batista | Tweet this The verdict on social selling is in: It works.
  • MODERN MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] 10 Industries That Make Marketing Eventful [CHART]
    by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. We already knew that the Software industry and the Services sector with their immaterial products would rely heavily on event marketing, but we wanted to see how Eloqua customers in the manufacturing industry would compare.
  • MODERN MARKETING  |  TUESDAY, JULY 12, 2011
    [Eloqua] Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!
    Eloqua’s on Elle Woulfe , covered with Greaser-like tattoos, will then talk about how demand generation then takes over, and does the heavy work of turning those leads into revenue growth. In the meantime, if you are looking for a sneak preview, here is a SlideShare presentation that walks you through Eloqua’s approach to capturing and cultivating leads with content marketing. A Case for Content by Eloqua and JESS3. View more presentations from Eloqua.
  • MODERN MARKETING  |  MONDAY, JANUARY 13, 2014
    [Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences.
  • SNAPAPP  |  FRIDAY, APRIL 19, 2013
    [Eloqua] Eloqua & SnapApp Webinar: Increase Engagement and Drive Conversions with Interactive Content
    That's because whether it's being used to generate leads, gain deeper, more actionable insights, or to spark conversations, we know that engaging users in dynamic experiences is the future of content marketing.And, on Tuesday, April 23rd , we're teaming up with Eloqua and PBS to help B2B marketers understand how they can make interactive a part of their content marketing strategy.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua? Dennis Dayman: Eloqua’s Grande Guide to Email Privacy and Deliverability outlines what we do in practice, and what we recommend for our customers.
  • MODERN MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think you’ve got that delicious touch!
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing organizations focus on building relationships with new audiences, but it’s important that we always nurture the members of our existing communities, as well.
  • MODERN MARKETING  |  FRIDAY, JUNE 13, 2014
    [Eloqua] How to Nurture Contacts Beyond the Inbox
    The SIIA CODiE Awards validated this evolving definition of marketing automation with their selection of Bizo Multi-Channel Nurturing for Oracle Eloqua as 2014’s Best Marketing Automation Solution. Download a free copy of “ The Eloqua User’s Guide to Lead Nurturing Beyond the Inbox.” ” How to Nurture Contacts Beyond the Inbox is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, MARCH 24, 2014
    [Eloqua] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
    18 Marketing Challenges Cited by Leaders at the CMO Club Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. The CMO Club Summit kicked off this morning in New York City, where more than 200 marketing leaders are congregating at The Conrad Hotel.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Tips to Manage ‘Always-On’ Nurturing
    And to validate this fact, a recent Eloqua Benchmark study showed that on average, only 20% of emails are being opened. To learn more about how to incorporate display and social advertising into your marketing automation efforts to generate more leads across all of your marketing channels, join the Bizo team, Taha Sheikh from Oracle Eloqua, and Arpine Babloyan from Avid at our next webinar.
  • MODERN MARKETING  |  MONDAY, APRIL 15, 2013
    [Eloqua] 3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
    Oracle | Eloqua’s Director of Customer Culture, Heather Foeh, will present strategies for connecting content to customers, during a breakfast session at Ad Age Digital Conference , Wednesday April 17 in New York. 3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Eloqua] Australia is Experiencing a Marketing Boom [CHART]
    You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. At Eloqua we have seen this in the form of increased customers as well as partner growth. Australia is Experiencing a Marketing Boom [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers.
  • MODERN MARKETING  |  THURSDAY, JUNE 13, 2013
    [Eloqua] Back to Basics: 6 Quick Social Media Marketing Tips
    We at Eloqua get the most engagement on our Facebook page whenever we post a picture or a photo album. Check out Eloqua’s Grande Guide for the Social CMO. Back to Basics: 6 Quick Social Media Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this Social media is still a new frontier for many marketers.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 5, 2013
    [Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    from Eloqua. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person. In the ‘old days’ the sales person really controlled the message received by target buyers and educated them at every step of the buying journey.
  • MODERN MARKETING  |  MONDAY, OCTOBER 29, 2012
    [Eloqua] Can Polls Make Your Demand Generation More Engaging? [CHART]
    As each prospect responds and views the rich media poll results, the prospect’s responses can be captured in Eloqua for future segmentation and use in a nurturing campaign. Learn more about Kwanzoo’s products and other apps such as SurveyGizmo and Cvent at Eloqua’s AppCloud. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua] 15 Cases of Marketing Innovation [New eBook]
    The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. 15 Cases of Marketing Innovation [New eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 4, 2011
    [Eloqua] The Revenue Performance Management Bandwagon
    But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. Re-position Eloqua as the business and thought leader of RPM. We relentlessly evangelized RPM at every opportunity – Eloqua Experience, Success Tours, analyst briefings, and with customers. by Brian Kardon | Tweet this.
  • MODERN MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Eloqua] 3 Types of Content that Can Bring In More Leads
    For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. 3 Types of Content that Can Bring In More Leads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 14, 2012
    [Eloqua] How Social Collaboration Can Change the 80/20 Rule [CHART]
    Here at Eloqua, we intuitively believe that, and we are using Salesforce.com Chatter as our internal collaboration tool. We are also building Chatter inside Eloqua for our customers as a way of redesigning the marketing system of record to allow for ad-hoc collaboration, problem solving and sales and marketing alignment through social interaction.
  • MODERN MARKETING  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Build a transparent interlock between your marketing technologies – from Outbrain, Vidyard, Bizo or Eloqua – for example, as I walk the path, I ask myself “now what?” Eloqua’s Profiler is a key player for us.
  • MODERN MARKETING  |  SATURDAY, SEPTEMBER 10, 2011
    [Eloqua] [Chart] Does Klout Impact Conversions?
    For this analysis, we took 4 pieces of Eloqua content that were tweeted by individuals with high Klout scores. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Eloqua] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    But I’ve also been asked, what does this mean for Eloqua? In fact, as the acquired companies were assimilated, they became less effective at competing with Eloqua. So Eloqua will continue to do what we’ve done best for ten years: maintain our maniacal focus on customer success, combining the industry’s most robust product with the deepest level of modern marketing expertise. by Joe Payne | Tweet this I never thought I’d be an industry pundit.
  • MODERN MARKETING  |  SUNDAY, MARCH 2, 2014
    [Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. Tips, tricks, resourcing, the works — it was a priceless opportunity for a general dipstick into modern marketing and for me to benchmark where we really were on our Eloqua journey.”. Share Your Thought Leadership at Modern Marketing Experience Europe is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] 5 Ways Marketing Automation is Like the Oscars
    As CMO of Eloqua, I get to see lots of companies deploying marketing automation. Demand Generation ABC Academy Awards Anne Hathaway Eloqua Facebook James Franco January Jones King's Speech Kodak Theatre marketing automation Natalie Portman Oscars The Black Swan The Social Networkby Brian Kardon | Tweet this. Lionel Logue : [ as George "Berty" is lighting up a cigarette ] Please don’t do that. King George VI : I’m sorry?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Eloqua] Top 50 B2B Marketing Influencers On Twitter
    EloquaEloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Who are the top B2B Marketing influencers on twitter?
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua] What the Twitter IPO Means for Marketers
    Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation. What the Twitter IPO Means for Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • ANNUITAS  |  THURSDAY, APRIL 30, 2015
    [Eloqua] Modern Marketing – How Can We Do It Better?
    There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS. It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes of the event.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Eloqua] 20 B2B Marketers Losing their Brand on Pinterest
    However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Eloqua] The Last Blog Post: The 4 Metrics That Matter
    I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content.
  • MODERN MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] What B2B Marketers Need To Know About Video
    We partner with Vidyard to help us centrally manage our video content, track the viewing activities of each contact within Oracle Eloqua, and analyze the impact of each video. By integrating this data into Oracle Eloqua, we could generate new insights on which content was resonating with which segments, and which videos were influencing the most pipeline.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Eloqua] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Inc 5000 Pisello Alinean EloquaDemand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
  • MODERN MARKETING  |  SUNDAY, JUNE 1, 2014
    [Eloqua] Seven Ugly Truths About Content Marketing
    Eloqua and Lookbook HQ published the report: Eloqua Community: The State of Content Marketing 2014 , which provides some perspective on metrics and measuring performance. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. 4 Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Nothing seems to brings marketers more joy (or stress) than metrics and measurement.
  • MODERN MARKETING  |  TUESDAY, APRIL 7, 2015
    [Eloqua] 7 Modern Marketing Experience Takeaways
    If you are a B2B enterprise digital sales or marketing leader looking to acquire new customers through a modern marketing approach, you likely attended Oracle’s Modern Marketing Experience (#MME15) in Las Vegas last week; 3100 of us soaked in the new partner roadmap, strategic architecture and capabilities for Oracle/Eloqua while we also heard from peers on best practices, capped by the traditional Markies award ceremony.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Eloqua] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing?
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 4, 2012
    [Eloqua] Most Marketers Failing to Plan in Advance [CHART]
    We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them. Were marketers just planning these outside of Eloqua and only using Eloqua to execute them? Most Marketers Failing to Plan in Advance [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 26, 2012
    [Eloqua] Why You’re Going to Buy More Google AdWords [Chart]
    Get the Eloqua chart of the week sent right to your inbox! Why You’re Going to Buy More Google AdWords [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Eloqua] How to Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Winners will be announced during Eloqua Experience October 23-25, at the Hilton Union Square in San Francisco. How to Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, APRIL 18, 2011
    [Eloqua] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
    So CAP uses the Eloqua platform in multiple ways. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentationby Jesse Noyes | Tweet this. This is the second in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for nonprofits.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [Eloqua] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] Do You Know The New 4 Ps of Marketing?
    According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. According to Eloqua Chief Marketing Officer Brian Kardon , marketing is changing like never before. Marketing has changed drastically since I started almost 18 years ago.
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