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  • MODERN MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Eloqua] The State of Content Marketing 2014 [Infographic]
    by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 10, 2012
    [Eloqua] 4 Steps for Getting Your 2013 Demand Generation Plan Going
    4 Steps for Getting Your 2013 Demand Generation Plan Going is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing campaign performance Content Marketing Eloqua marketing automation social demand generationby Christina Pappas | Tweet this You might be dreading it, but it’s already that time of the year.
  • MODERN MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Eloqua] 5 Surprising Uses for Marketing Automation
    At Eloqua, I was delighted to experience an ongoing new hire process as a result of marketing automation. 5 Surprising Uses for Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Content Marketing customer marketing Eloqua Event Marketing lead generation marketing automation
  • MODERN MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Eloqua] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! Eloqua Experience, which takes place October 23-25 at the Hilton San Francisco, is home to the 2013 Markie Awards , an event to honor creative thinking, innovative implementation methods, and most importantly: success! The winners will be announced at Eloqua Experience in San Francisco. by Amanda Batista | Tweet this Imagine it!
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 16, 2012
    [Eloqua] How to Balance the Content Marketing Equation
    As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Eloqua’s own program was highlighted as the example of “Walk,” that is, a model characterized by strategy and processes.). Note: We are sticking with “It’s All About Revenue” … don’t expect any new blogs from Eloqua.). Content Marketing Altimeter Eloqua rebecca lieb Social Media
  • MODERN MARKETING  |  THURSDAY, OCTOBER 10, 2013
    [Eloqua] Study Shows SMB Marketers Want to Communicate Value with Metrics
    BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders. BtoB and Oracle Eloqua are co-hosting a webinar on October 29 th titled , Learning from SMBs: How Small and Medium Sized Business are Embracing Modern Marketing.
  • MODERN MARKETING  |  FRIDAY, MAY 25, 2012
    [Eloqua] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    The concept of “zooming in” and “zooming out, popularized in Jim Collins’ Great by Choice , has become the jargon du jour at Eloqua. Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media "Smart Business Social Business" book review edelman Eloqua Michael Brito social business
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more. Marketing Tools integration salesforce.com Interactive Content Connectors Pisello Alinean Sales Tools Eloqua
  • ANNUITAS  |  THURSDAY, OCTOBER 1, 2015
    [Eloqua] Deleting is More than Ok – It’s Key to Clean Data
    I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. Blog CAN-Spam compliance delete Eloqua Markie email best practiceThe success in the account came from moving beyond the simple volume of leads and anecdotal assumptions by aligning Sales, Brand and Product Marketing to showing the true value of our marketing programs.
  • MODERN MARKETING  |  THURSDAY, JULY 28, 2011
    [Eloqua] The Impact of M&A on the Marketing Automation Industry
    For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua] Content Creation Fundamentals
    According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua People have an irrational fear of writing I think.
  • MODERN MARKETING  |  MONDAY, MAY 21, 2012
    [Eloqua] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Social Media Isn’t “Ludicrously Complicated,” Business Is is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Buddy Media Eloqua infographic Luma Partners Lumascape Social Lumascape social media marketingby Joe Chernov | Tweet this Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners.
  • MODERN MARKETING  |  SUNDAY, JANUARY 29, 2012
    [Eloqua] Chart: How Many Streaming Videos Do We Watch?
    Tracy Germain recently posted a very useful topliners article on Eloqua’s Social Suite and Cloud Connectors, which includes a tutorial on setting up a Youtube embed. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua Hulu Netflix streaming video statistics topliners video marketing Youtubeby Egan Cheung | Tweet this How much streaming video do we watch? Lots.
  • MODERN MARKETING  |  SUNDAY, MAY 5, 2013
    [Eloqua] Is Sales Hungry For Your Marketing Content? [CHART]
    This weekend, we analyzed customers who use the Eloqua Engage sales tool, which allows marketers to make marketing designed email templates available for their sales reps so that they can send the right message to their prospects at the right moment in the buying cycle, and track their response to it. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In a word: Yes.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Eloqua] Getting Started Guide for Marketing Automation
    Grande Guide to Lead Nurturing , by Eloqua. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoWith all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities.
  • MODERN MARKETING  |  TUESDAY, MAY 31, 2011
    [Eloqua] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Content Marketing blogging blogging tips content curation content management Eloqua headline writing hubspot Joe Payne Lists
  • MODERN MARKETING  |  SUNDAY, APRIL 1, 2012
    [Eloqua] Which Industry is Growing its Audience Fastest? [CHART]
    We were wondering how this might vary for some of the larger verticals represented by Eloqua customers. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement b2b marketing benchmarking chart of the week Eloqua marketing automation marketing reachby Egan Cheung | Tweet this One of the key elements to a healthy revenue engine is the ability to increase the audience for your message.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Eloqua] Grab Your Free Guide to Lead Nurturing
    So, here it is: Eloqua’s Grande Guide to Lead Nurturing. Lead Nurturing Content Marketing Eloqua Grande Guide grande guide to lead nurturing JESS3 Lead Scoring marketing automation Revenue Performance Management Taleoby Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.
  • MODERN MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Eloqua] Blogging Lessons from 317 Posts
    We’ve crafted several infographics, but that didn’t stop Eloqua’s Joe Chernov from calling a spade a spade when poorly produced infographics started flooding the social Web. Blogging Lessons from 317 Posts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 9, 2012
    [Eloqua] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices. Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing Eloqua Email Marketing marketing automation nonprofit email marketing nonprofits
  • MODERN MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Eloqua] How to Tell If Your Customer Community is Driving Revenue
    by Heather Foeh | Tweet this As the manager of Eloqua’s online community, Topliners , I’m constantly looking for ways to measure what’s working and what’s not. For me, I use the Jive Cloud Connector in the Eloqua AppCloud. How to Tell If Your Customer Community is Driving Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, APRIL 25, 2011
    [Eloqua] 8 Share Spiking Tips For Empire Avenue
    Eloqua is one of the early b2b brands to get on board. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site.
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [Eloqua] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. This year our Eloqua Markie Awards had 176 submissions for 20 categories. When it comes down to it, potential buyers are future advocates of Eloqua, marketing automation and even Jill Rowley. We recently had the chance to catch-up with Jill Rowley a.k.a
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Eloqua] Content Syndication Options for B2B Lead Generation
    Most publishers use Eloqua for their lead nurturing program, one of the leaders in the category. Content Demand Generation B2B lists computerworld eloqua emedia IDG technetwork information week madison logic netline QuinStreet telemarketing true influenceLead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers.
  • MODERN MARKETING  |  TUESDAY, JUNE 4, 2013
    [Eloqua] European Markie Awards Finalists Announced
    by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience Europe , 25-26 June in London. DocuSign – To increase conversion , DocuSign implemented account-based scoring with Eloqua. Thermo Fisher Scientific – Prior to Eloqua and the AppCloud for Adobe Connect, customer facing product webinars were conducted using five separate software applications. See you at the European Markie Awards during Eloqua Experience Europe 2013 in London!
  • MODERN MARKETING  |  SUNDAY, JULY 1, 2012
    [Eloqua] How Many More Leads Do App Users Generate? [CHART]
    by Jody Mooney | Tweet this In celebrating the Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. Not surprisingly, we found that Eloqua customers who use apps as part of their marketing experience a substantial increase in monthly form submissions over their peers who are not yet using apps.
  • MODERN MARKETING  |  FRIDAY, MARCH 9, 2012
    [Eloqua] 4 Pervasive Myths About Brand Journalism
    But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua ), it’s clear it’s not just some fad. 4 Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b marketing brand journalism Demand Generation editors Eloqua Facebook reporters social media marketing SxSW SXSWi Tumblr
  • MODERN MARKETING  |  TUESDAY, MARCH 8, 2011
    [Eloqua] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    I should note that Eloqua serves a very different market than HubSpot. The scale difference is significant: HubSpot tracked 70 million page views last year – that’s 6 days of Eloqua traffic. What does this news mean for Eloqua? Demand Generation Eloqua funding Google Ventures hubspot investment Joe Payne salesforce.com Venture Capitalby Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] What I Mean By “Community”
    by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. That’s why we launched the Eloqua AppCloud –a first in our industry – last year. It’s why Eloqua Experience will be bigger than ever this year, with more keynotes, more education sessions, more partners, more networking and more attendees. When a fellow CMO asks me, “How did you build the Eloqua Community?”,
  • MODERN MARKETING  |  TUESDAY, MARCH 29, 2011
    [Eloqua] Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]
    Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors?
  • MODERN MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Eloqua] Interview: Joe Pulizzi On the State of Content Marketing
    This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. Interview: Joe Pulizzi On the State of Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b content marketing b2b marketing blogging Content Marketing Institute Content Marketing Playbook Eloqua infographics mobile marketing
  • MODERN MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Eloqua] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Stuck in the realm of dirty data, spreadsheets, and disconnected systems, getting your strategies started and off the ground can seem like a journey of epic proportions.
  • MODERN MARKETING  |  MONDAY, AUGUST 15, 2011
    [Eloqua] A Crash Course in Social Advertising [Free eBook]
    Eloqua Grande Guide to Social Advertising. View more documents from Eloqua. A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Eloqua Grande Guide Grande Guide to Social Advertising leslie poston Social Advertisingby Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup.
  • MODERN MARKETING  |  MONDAY, MARCH 5, 2012
    [Eloqua] 14 SXSWi Sessions for B2B Marketers
    Brad McCarty of The Next Web, Jesse Thomas of JESS3, Tyler Willis of Unified and Eloqua’s Joe Chernov will jump into the trends shaping social marketing today. Ann Handley of MarketingProfs, Karen Wickre of Twitter, Erica Swallow of Contently and Jesse Noyes of Eloqua. 14 SXSWi Sessions for B2B Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  THURSDAY, AUGUST 4, 2011
    [Eloqua] Marketers: How To Get Noticed by “Influencers”
    Social Media #probook Eloqua influencer marketing influencers JESS3 Joe Chernov Leslie Bradshaw Michael Arrington PR public relations relationships social media probookby Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust.
  • I-SCOOP  |  MONDAY, APRIL 22, 2013
    [Eloqua] Essential content marketing measurement techniques and metrics
    Content marketing measurement content marketing metrics content marketing ROI Eloqua Mediaforta Outbrain One of the key challenges for marketers regarding content marketing is measuring the ROI (or metrics and KPIs, which is not the same). The measurement challenge clearly showed in previous posts, comes back in virtually all surveys, and more importantly, all discussions we have regarding content marketing. Although many businesses don’t really have a specific […].
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Eloqua] 8 Technologies Marketers Should be Thankful For
    8 Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketingby Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving.
  • MODERN MARKETING  |  SUNDAY, MARCH 25, 2012
    [Eloqua] Can Sales Grow Your Marketing Database? [Chart]
    Sales Enablement tools (as we like to call them at Eloqua) are an effective and convenient way to provide your Sales Team with marketing collateral that they can send to prospects. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment b2b marketing chart of the week database marketing Eloqua marketing automation marketing reach sales and marketing alignment sales enablement sales enablement tools
  • REACHFORCE  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrationsNew solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Eloqua] Marketing Automation’s Next Frontier: Madison Avenue
    Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketo
  • MODERN MARKETING  |  FRIDAY, APRIL 19, 2013
    [Eloqua] The X Factor: The Convergence of Customer Experience and Web Experience Management
    The X Factor: The Convergence of Customer Experience and Web Experience Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency customer experience CX offline online Oracle Eloqua Steve Woods by Steven Woods | Tweet this Today’s blog post was written by Steven Woods, GVP of Software Development at Oracle. The article ran Apr. 16 in CMS Wire, .
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Eloqua] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!
  • MODERN MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [Eloqua] 17 Marketing Action Items in 140 Characters or Less
    Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions. “Thanks to Eloqua you just got a hot lead” Elotweet #14: Set up weekly ELMO reports. What are others saying about their Eloqua Experience?
  • MODERN MARKETING  |  MONDAY, FEBRUARY 27, 2012
    [Eloqua] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    Best Place to Eat at 4AM (And 8 Other SXSW Tips) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing 24 Diner Arlo's Austin b2b marketing Caffe Medici Conjuctured Contently Eloqua marketing MarketingProfs South By Southwest SxSW SXSW Tips SXSWi Takoba Twitterby Jesse Noyes | Tweet this It’s that time again.
  • MODERN MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Eloqua] What’s the Best Day to Engage Your Online Customer Community? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing community management digital marketing Eloqua online customer community toplinersby Heather Foeh | Tweet this If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck?
  • MODERN MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Eloqua] How to Beat the S&P 500
    We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500. Today, we released Eloqua Revenue Suite , which includes a series of applications and services that help businesses increase revenue and predict revenue growth several quarters out. by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”.
  • MODERN MARKETING  |  TUESDAY, JULY 5, 2011
    [Eloqua] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. Marketing Measurement benchmarking campaign analytics CEO CFO COO Eloqua marketing analytics marketing credibility marketing effectiveness marketing performance MarketingProfs MarketingSherpa Revenude revenue revenue performance Revenue Performance Management sales and marketing alignment sirius decisions VP of Salesby Brian Kardon | Tweet this How are you measuring marketing’s performance?
  • MODERN MARKETING  |  SUNDAY, APRIL 7, 2013
    [Eloqua] Is Out-of-the-Box Reporting Enough? [CHART]
    Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs. Approximately six months ago, we launched the Analyzer license in Eloqua Insight. With this tool, marketers can fully customize existing reports and dashboards, and create new ones from the Eloqua data model. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Eloqua] The Art of the Customer Testimonial
    When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology. Sure David talks about why he selected Eloqua (trust in our ability to support his company over the long term), and the results his team enjoyed (major lift in event attendance, speed of execution).
  • MODERN MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Eloqua] A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social
    It was the reason we created the Eloqua AppCloud. The Eloqua AppCloud provides marketers a central platform where the wide array of apps they depend on – from data management, webinars and social media analysis to text messaging, direct mail and community management – can be understood in context. A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, JUNE 21, 2011
    [Eloqua] Wish B2B Apps Talked To Each Other? Introducing The AppCloud.
    Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. Instead of exporting webinar attendees from ON24 and uploading them into Eloqua for follow up, I can simply browse the Eloqua AppCloud, install the ON24 Cloud Connector and voila! by Jim Williams | Tweet this I finally broke down and bought an iPhone.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Eloqua] How to Avoid Sending the Worst Sales Email
    How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing b2b sales and marketing Eloqua Engage Email Marketing sales and marketing alignment sales email sales enablementby Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [Eloqua] Do Marketing Awards Matter? [CHART]
    Eloqua Experience is a little over a month away and with it comes the 2012 Markie Awards ceremony honoring excellence in marketing. We decided to compare the twenty 2011 Markie winners to the Eloqua Benchmark Index for the last four quarters. If you’re not signed up for Eloqua Experience and the Markies, register today. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, MARCH 13, 2012
    [Eloqua] 12 Photos from SXSW Interactive
    The Eloqua campaign canvas proved popular with developers and marketers. Eloqua's Jennifer Horton gives a demo. The Eloqua booth at SXSW. 12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Austin Eloqua Eloqua10 keynotes SxSW SxSW Interactive SXSW keynotes SXSW photosby Jesse Noyes | Tweet this Another South By Southwest Interactive festival is wrapping up.
  • MODERN MARKETING  |  SATURDAY, SEPTEMBER 1, 2012
    [Eloqua] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    You may be interested in checking out [link] AutomatedMarketing/ , Eloqua’s home on Reddit.com. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media digital marketing Eloqua Reddit reddit marketing social media marketing
  • MODERN MARKETING  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Are You Walking a Sales Pipeline Tightrope?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment b2b marketing b2b sales b2b sales pipeline Eloqua sales enablement sales pipelineby Matt Lohman | Tweet this One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls. Local historians aren’t pleased by the hoopla, but it’s definitely piqued my interest.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Eloqua] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  THURSDAY, JULY 14, 2011
    [Eloqua] 4 Lessons Social Media Pros Can Learn from DemandGen
    Demand Generation DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 4, 2012
    [Eloqua] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Content Marketing digital marketing Eloqua fantasy marketing team modern marketingby Jesse Noyes | Tweet this Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Some play for cash, most just want the bragging rights.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Eloqua] Does My Hair Look Good in this Metric?
    Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it.
  • MODERN MARKETING  |  SUNDAY, AUGUST 5, 2012
    [Eloqua] Can the User Interface Impact How Well You Do Your Job? [CHART]
    by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium. Over the last 12 years, the pace of technology change has been astounding, and Eloqua has been evolving with it – and since we have always been a web-based product, we can bring the latest upgrades to our customer base free of charge. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Eloqua] Your Dreamforce Survival Guide #DF11
    While you’re at Dreamforce, don’t miss our Super Session with Eloqua CEO Joe Payne, NetApp CMO Christine Heckart and Involver’s Jascha Kaykas-Wolff. Your Dreamforce Survival Guide #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing apps Dreamforce Dreamforce 2011 Eloqua Event Marketing Evernote QR codes social media marketing Twitter Yelpby Jesse Noyes | Tweet this Heading to Dreamforce 2011 ?
  • MODERN MARKETING  |  SUNDAY, MAY 8, 2011
    [Eloqua] The Fifth P of the Marketing Mix
    Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity.
  • MODERN MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] The Consumerization of the Enterprise App
    The Consumerization of the Enterprise App is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Assistly b2b apps b2b marketing Basecamp Box CES Chatter Eloqua Eloqua10 enterprise apps Jobvite Mindjet online communities recruitment Social Media Yammerby Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas.
  • SNAPAPP  |  TUESDAY, FEBRUARY 11, 2014
    [Eloqua] Why we (heart) Oracle/Eloqua + SnapApp
    In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. A “knowledge test,” “assessment” or “interactive white paper, “ all provide opportunities to capture additional prospect information which can then be seamlessly added to Eloqua contacts and custom object records. Eloqua manages the relationship.
  • MODERN MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Eloqua] Oracle Chosen as Leader in Gartner Magic Quadrant
    Oracle Eloqua excelled across all categories of measurement in Gartner’s analysis, and much of this can be attributed to key investments we’ve made since joining the Oracle family. According to Gartner, “Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers.”
  • MODERN MARKETING  |  TUESDAY, JUNE 28, 2011
    [Eloqua] [Interview] Klout & Involver On Influence And Facebook Marketing
    Full disclosure: Involver is an Eloqua client.). I believe the business processes I’m able to manage by using tools Eloqua provides are honestly going to play a much more important role in the world of B2C moving forward, and this type of integration between Involver and Klout are one of the first salvos into that space. by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver.
  • SNAPAPP  |  TUESDAY, OCTOBER 29, 2013
    [Eloqua] Big Takeaways From Eloqua Experience 2013
    Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains. Eloqua's Roadmap for Client Success . We already can’t wait for Eloqua Experience 2014.
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [Eloqua] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    Even industry leaders like Eloqua and Unica are relatively small compared with vendors in more established software categories. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. Tags: marketing automation acquisition crm eloqua market2lead oracle unica Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors.
  • MODERN MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Eloqua] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua’s CMO, Heidi Melin, and CRO, Alex Shootman, will join Splunk’s CMO Steve Sommer on how marketing can become sales’s biggest asset. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. 14 Must Attend Dreamforce Sessions for Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, MARCH 3, 2014
    [Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    To learn more about specific content marketing benchmarks and trends, check out our latest report: Eloqua Community: The State of Content Marketing 2014. 3 Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this Gartner predicts that by 2017 it will be marketing, not IT , that will be spending the most money on technology.
  • MODERN MARKETING  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] 22 Essential Mobile Apps for Your CMO
    Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItby Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.
  • MODERN MARKETING  |  MONDAY, MAY 16, 2011
    [Eloqua] 6 Brilliant Uses of Video
    Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride.
  • SNAPAPP  |  THURSDAY, OCTOBER 17, 2013
    [Eloqua] Counting Down to Eloqua Experience 2013!
    We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013? Some people count down to the Super Bowl. Yep, we’re marketing nerds.
  • MODERN MARKETING  |  MONDAY, APRIL 4, 2011
    [Eloqua] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    Aside from the obvious pressures of expediency, fact-checking, departmental silos, and client confidentiality, a hiding-in-plain sight complication for many organizations, including Eloqua, is how to engage in third-party networks without detracting from their own online user communities. The below image depicts Eloqua’s “virtuous cycle” model for addressing industry-relevant question on Q&A sites, while concurrently nurturing our own user community, called Topliners.
  • MODERN MARKETING  |  SUNDAY, JANUARY 1, 2012
    [Eloqua] Chart: A Year of Marketing Excellence
    Chart: A Year of Marketing Excellence is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency B2B b2b marketing Eloqua Email Marketing marketing automation Revenue Performance Management social media marketing toplinersby Egan Cheung | Tweet this Thank you to all of our customers, partners, friends, and fellow Eloquans for making 2011 such a phenomenal year.
  • MODERN MARKETING  |  MONDAY, MARCH 12, 2012
    [Eloqua] Scary and Hopeful: The Future of The New York Times
    Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Eloqua Evan Smith Jill Abramson journalism New York Times publishing South By Southwest SxSWby Joe Chernov | Tweet this When Jill Abramson was growing up on Manhattan’s upper West Side, her family maintained two subscriptions to The New York Times.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 2, 2012
    [Eloqua] Raab Report: Financial Comparison of B2B Marketing Automation Vendors
    I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? As we saw, Eloqua’s client count is growing considerably slower than all major competitors except Infusionsoft.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 2, 2012
    [Eloqua] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    And you won’t want to miss Altimeter founder Rebecca Lieb’s keynote on this very topic at Eloqua Experience next week. 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing ads advertising b2b marketing Eloqua Experience 2012 marketing automation Media paid owned earned media social media marketing
  • MODERN MARKETING  |  SUNDAY, JANUARY 22, 2012
    [Eloqua] Chart: Benchmarking Ourselves
    by Egan Cheung | Tweet this Eloqua has a very data oriented culture. ” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population. and 3.3%, respectively, according to the Eloqua Benchmark Index values available in Eloqua Insight).
  • REACHFORCE  |  TUESDAY, OCTOBER 30, 2012
    [Eloqua] Web Form Innovation Shows Big Gains, Report Shows
    The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. “In ReachForce SmartForms maximized lead flow with a shorter web form and appended a wealth of lead data to hit our client’s Eloqua marketing automation system. ” In this case, it gave the company a 20-day advantage over competitors in triggering lead nurture programs through Eloqua and provided a substantial lift to their sales pipeline.
  • MODERN MARKETING  |  MONDAY, APRIL 7, 2014
    [Eloqua] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In the Transformation Track Leadfabric shared how to feed your sales team more than just ToFu (top of funnel campaigns), and in our Marketing Execution Track CRM Technologies highlighted several interesting applications on the Eloqua AppCloud that can be used to improve campaigns. 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, MARCH 19, 2013
    [Eloqua] Props to the Channel: Partners of the Year 2013
    by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! Partner of the Year was based on the Partner Scorecard for Eloqua’s agency partners, a data-driven methodology that helps Eloqua’s business development team reward high-performing partners and incent continued success. MarketOne International , global certified Eloqua agency partner and revenue performance partner.
  • MODERN MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Eloqua] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Come by the Eloqua booth (#911), grab a cup of coffee and say hello. 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analyst relations AR Dreamforce dreamforce tips Eloqua Dreamforceby Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts.
  • MODERN MARKETING  |  FRIDAY, MAY 27, 2011
    [Eloqua] What PR Pros Can Learn from The Huffington Post
    Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches.
  • ANYTHING GOES MARKETING  |  SUNDAY, AUGUST 7, 2011
    [Eloqua] Measuring the Impact of Lead Nurturing: 3 Methods You Can Use
    This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group.
  • MODERN MARKETING  |  TUESDAY, JUNE 14, 2011
    [Eloqua] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. Social Media About.com BzzAgent David Balter dharmesh shah Eloqua Facebook google Google Analytics Google Ventures hubspot LinkedIn LinkedIn Answers online skills Quora resume Scott Kurnit Smarterer True Ventures TweetDeck
  • MODERN MARKETING  |  MONDAY, JANUARY 23, 2012
    [Eloqua] The Phrenology of the Modern B2B Marketer
    Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Eloqua-phrenology-of-b2b-marketer. View more documents from Eloqua. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 22, 2011
    [Eloqua] Win a Signed Copy of “Content Rules”!
    We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM).
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Eloqua] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    A certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects. . Eloqua Experience, Road to Revenue, and the recent introduction of Modern Mark follow in that same vein. pacific time on Friday, October 25 at Eloqua Experience in San Francisco. Register today for Eloqua Experience.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Eloqua] Infer Extends Profile Management to the Oracle Marketing Cloud
    Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. We’re excited to announce that Infer Profile Management now supports Eloqua engagement data, allowing customers to take their segmentation and profiling one step further and ensure that they’re sending the right message to the right person at the right time.
  • MODERN MARKETING  |  FRIDAY, AUGUST 31, 2012
    [Eloqua] The Thoreau Guide to Marketing Automation
    The Thoreau Guide to Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua marketing automation Marketing Automation Implementation Thoreau toplinersby Peter Armaly | Tweet this I once built a house, a vacation cottage in the woods of Ontario. Like Henry David Thoreau my wife and I “wished to live deliberately.” So our cabin is remote, perched on the edge of a lake.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Eloqua] “Revenue” Turns One
    We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. Because today “It’s All About Revenue&# turns a year old. I think that may equal 10 in Internet years.
  • MODERN MARKETING  |  THURSDAY, JUNE 30, 2011
    [Eloqua] The Reviews Are In!: A Social Media ProBook Roundup
    by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. I just tweeted from inside the Social Media ProBook cc @Eloqua and @JESS3 #ProBook The book tweets!” – @stevegarfield. Terrific job on #probook by @eloqua 42 free pages of sound social media advice for serious practitioners.” – @JayBaer. The Social Media #ProBook 2011/12 from @eloqua” – @scribd.
  • MODERN MARKETING  |  MONDAY, MARCH 21, 2011
    [Eloqua] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog. Digital Marketing digital marketing Eloqua Marketing Measurement Quora Social Mediaby Joe Chernov | Tweet this.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [Eloqua] The 6 Best Slideshare Decks on Content Marketing
    In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua. Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content.
  • MODERN MARKETING  |  FRIDAY, MAY 16, 2014
    [Eloqua] New Benchmark Conversion Rates for Lead Stages [Infographic]
    by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. New Benchmark Conversion Rates for Lead Stages [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, JUNE 12, 2011
    [Eloqua] [Chart] Which City Has The Most Marketing Expertise?
    But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. Marketing Measurement chart chart of the week Eloqua marketers marketing Marketing Efficiency sales sales and marketingby Elle Woulfe | Tweet this New York is great for fashion.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Eloqua] New Marketing Automation Report: Venture Funding is Key to Success
    We classify industry vendors into four groups: - micro business vendors (Infusionsoft and OfficeAutoPilot) - HubSpot (a category of its own because it’s not quite standard marketing automation and is big enough to treat separately) - enterprise vendors (Neolane, Aprimo, Silverpop, and Oracle) - core B2B marketing automation (everybody else: Eloqua, Marketo, Pardot, Genius, Act-On, et, al.)
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Eloqua] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. The products are designed around slightly different scenarios: while Marketo starts with a list to help the sales rep decide who to call, while Eloqua aims to help the rep understand a prospect she has already selected. Eloqua provides interesting graphs of activity trends.
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