• MODERN MARKETING  |  FRIDAY, APRIL 21, 2017
    [Eloqua] Connect With the Experts at #ModernCX
    a Principal Product Manager, joined Oracle with the Eloqua acquisition in 2013 and has attended every Modern CX event including its Marketing-specific predecessor, the Eloqua Experience. Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Eloqua] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).
  • MODERN MARKETING  |  THURSDAY, APRIL 6, 2017
    [Eloqua] Oracle Eloqua Announces New LinkedIn Lead Gen Forms App for LinkedIn Campaign Manager
    Oracle Eloqua is excited to announce the launch of their new app for LinkedIn Campaign Manager , Lead Gen Forms. Oracle is the first marketing cloud vendor to launch an app for LinkedIn Lead Gen forms connecting the powerful data of the world’s most professional network to the best of breed marketing automation platform, Oracle Eloqua. With the Oracle Eloqua LinkedIn app, marketers can leverage the power of 467 million LinkedIn users to their lead generation advantage.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Eloqua] THE HACKIES: A CMO’s guide to integrating marketing technologies
    via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end. A CRM integration to Marketo looks very different than a CRM integration to Eloqua due to the differences and capabilities of their APIs.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Eloqua] The One Hack All Marketing Operations Leaders Need
    Marketo, Eloqua, Hubspot and a few others were all born on this premise. Marketing Ops people typically are the unsung heros of their marketing organizations. They may not always be up on stage talking about the latest product announcement, or even tweeting about the latest press release on social media, but the company’s marketing engine wouldn’t be able to run without them.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Eloqua] 5 Strategies to Help Teams Thrive after a Merger
    For example, are you switching from Marketo to Eloqua? A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Eloqua] Let’s Celebrate the 2017 Markie Awards Finalists!
    ADP - As a result of this ecosystem, there are now over 6,400 campaigns tracked through Eloqua in 2016 and our campaign ROI tech stack, up from 3900 campaigns in 2015 across our 7 business units. HCL Technologies - HCL Technologies achieved higher conversion rates leading to $752M for FY17; increased marketing touches creating more than 400 Oracle Eloqua campaigns; increase in prospect to customer conversion; an increase of 6% in their FY17’H1 achievement compared to FY16’H1.
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Eloqua] Creativity and Productivity: The Importance of Focused Downtime
    Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Eloqua] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Eloqua] Business Value Summit Interview – Getting The Most from your Business Value Program
    This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Eloqua] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. We’ll circle back to classification at the end. Unify B2B data.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Eloqua] Infer Extends Profile Management to the Oracle Marketing Cloud
    Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. We’re excited to announce that Infer Profile Management now supports Eloqua engagement data, allowing customers to take their segmentation and profiling one step further and ensure that they’re sending the right message to the right person at the right time.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Eloqua] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Over her career, Jill’s been a top sales rep at Eloqua and a sales consultant at Oracle. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” For much of her sales career, she says, she sold to marketers.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Eloqua] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Eloqua] 3 Reasons Why Customers Submit For A Markie Award
    The first awards were held in San Francisco in 2007 at the W Hotel and focused solely on the adoption of Marketing Automation (Oracle Eloqua). As much as I love the actual Markie Awards night , it’s the days leading up to the deadline are some of the best of the year. Many of our Customer Success Managers, services consultants, partners and Sales teams have been reviewing submissions to help customers put their best foot forward.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Eloqua] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio.
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Eloqua] Why Atlassian will be a $50+ billion company in 10 years
    with Salesforce / Microsoft Dynamics / Marketo / Eloqua power-ups), which teams could then clone and customize as needed. This article was originally published on VentureBeat by Vik Singh , Co-Founder and CEO at Infer. Recently, Atlassian made a very smart move by acquiring Trello. While $425 million implies a high multiple (given Trello’s revenue run rate was around $10 million last year), I believe it positions Atlassian to become the next big enterprise software company.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Eloqua] Alicia Folwarski: Unleashed
    A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Eloqua] Alicia Folwarski: Unleashed
    A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Eloqua] Top 10 Modern Marketing Blog Posts of 2016
    The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. The announcement that you could finally do account-based marketing within Eloqua was a really big deal for our audience. As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months.
  • INFER  |  TUESDAY, DECEMBER 20, 2016
    [Eloqua] Adrian Chang, Director of Customer Programs at Oracle Marketing Cloud on Trends to Watch for 2017 [Podcast]
    He is the Director of Customer Programs at Oracle Eloqua, where he has worked for nearly ten years, and is a marketing automation pro. Guest Bio: Adrian Chang is a Senior Marketing Consultant at Oracle Eloqua. We are so excited to bring you a new episode of Stack & Flow with our latest guest, Adrian Chang.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Eloqua] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Eloqua] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing.
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Eloqua] Emotional Marketing: How to Supercharge Your Results
    When theBATstudio worked to create videos for Oracle Eloqua, they didn’t just create a bunch of product videos from their point of view. Instead, they had Eloqua customers do the talking. Chris shared an anecdote about how theBATstudio had worked with Oracle Eloqua on creating videos about how their customers are having great success with Eloqua.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Eloqua] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Already available for Marketo and Oracle Eloqua , Infer’s behavior scoring uses the most advanced data mining in the industry to model every snapshot of a prospect’s behavior. The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics.
  • SALES ENGINE  |  TUESDAY, DECEMBER 6, 2016
    [Eloqua] The Top 5 Mistakes Companies Make Building Demand Generation
    In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Eloqua] Better Social Selling, an Interview with Jill Rowley
    Mutuality matters so there needs to be mutual benefit, but one of the expressions that I loved that I learned from the president at Eloqua was, “To be interesting, be interested in something other than yourself.” Have you ever wondered about how you can leverage social selling for better lead generation and business development? In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Eloqua] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    ” For this report, Forrester assessed the core functional depth of Oracle Eloqua and its advanced capabilities with Deliverability Plus, Digital Advertising, and Oracle Content Marketing products in the Oracle Marketing Cloud. Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Achieving quarterly MQL goals is no longer sufficient for establishing success.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Eloqua] More Content is Not Always Better – Wise Words from Chris Vandermarel
    I really try to make sure that I’m a part of the online communities for technologies that we use, from Marketo to Eloqua to Engagio, and I make sure that I stay apprised of what’s going on there. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant?
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Eloqua] 5 Steps to Optimizing a Lead Nurture Program
    A number of sources provide standards for email metrics like Silverpop’s annual benchmark study or Eloqua’s Benchmark Dashboard in its Insight tool. Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. . That means testing, tweaking, experimenting, building and rebuilding.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Eloqua] Accelerate Conversions with Clean Data and Relevant Content
    Oracle has recently introduced new features for Oracle Content Marketing and Oracle Eloqua to directly address challenges in content access, delivery, and data normalization, integration and maintenance. B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Eloqua] Thoughts from Viewtopia 2016: Video Has Evolved
    But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Eloqua] The Best of the Best: 2016 Video Marketing Awards
    Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Integrating Vidyard into their video process and Eloqua instance has given MongoDB the power to leverage video across product launches, sales enablement, and customer marketing campaigns, proving this is only the first of many campaigns.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Eloqua] 5 Steps to Optimizing a Lead Nurture Program
    A number of sources provide standards for email metrics like Silverpop’s annual benchmark study or Eloqua’s Benchmark Dashboard in its Insight tool. Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. . That means testing, tweaking, experimenting, building and rebuilding.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Eloqua] SnapWrap: Kicking Bad Habits, The Science of Engagement, and More!
    The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
  • MODERN MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Eloqua] Scaling Events Across Your Enterprise With Event and Marketing Automation
    Marketing automation systems like Oracle Eloqua eliminate operational inefficiencies, enabling marketers to use fewer resources to get more done. Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Challenges can include a large number of attendees and/or exhibitors per event, and large event programs with multiple event types (field marketing events, conferences, and virtual events).
  • INFER  |  TUESDAY, OCTOBER 4, 2016
    [Eloqua] CEO Insights: The AI Overhype
    It will take time, just like it took Eloqua and Marketo time to build up the marketing automation category. Yesterday, I wrote about the last mile of AI and building sticky business applications through predictive technology. My final post in this series explores the tremendous overhype we’re seeing around AI, especially as larger players like Salesforce enter the game, and touches on when we should expect mass adoption. Part 1 – Defining AI-First. Part 2 – The Last Mile of AI.
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Eloqua] CEO Insights: AI’s Last Mile
    We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. For specific solutions like predictive lead scoring, this falls apart quickly, because most mid-market and enterprise companies run lead scoring in marketing automation systems like Marketo, Eloqua and Hubspot.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Eloqua] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Eloqua] How to Run Marketing Better with Effective Budgeting and Planning
    Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI. Invest an hour and join our webinar on October 5th, co-hosted with Allocadia, to hear how Eloqua customers, Change Healthcare, and Symantec have optimized their marketing performance through more effective budgeting and planning.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Eloqua] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Eloqua] Multi-Touch Attribution, A Full User Debrief
    Marketing automation platforms (MAPs), like Marketo, Pardot, and Eloqua, collect data that is crucial to include in multi-touch attribution data collection. Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Eloqua] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Eloqua] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua. Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Eloqua] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Eloqua. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Eloqua] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. Our just-launched Account-Based Behavior Scoring (ABBS, for short) is a great example of how we’re putting these connections into action by seamlessly connecting to marketing automation platforms like Marketo, Eloqua or Pardot, and analyzing the full spectrum of an account’s engagement data.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Eloqua] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. Our just-launched Account-Based Behavior Scoring (ABBS, for short) is a great example of how we’re putting these connections into action by seamlessly connecting to marketing automation platforms like Marketo, Eloqua or Pardot, and analyzing the full spectrum of an account’s engagement data.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Eloqua] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Unique features of the product include: Full-funnel behavior signals – Infer is the only solution that seamlessly connects with a company’s marketing automation platform (like Marketo, Pardot or Oracle Eloqua) to analyze the complete spectrum of activity signals across the buyer’s journey, including data about people’s email engagement, web behavior and user-defined events.
  • MODERN MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] What B2B Marketers Need To Know About Video
    We partner with Vidyard to help us centrally manage our video content, track the viewing activities of each contact within Oracle Eloqua, and analyze the impact of each video. By integrating this data into Oracle Eloqua, we could generate new insights on which content was resonating with which segments, and which videos were influencing the most pipeline.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
    In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Both have used Vidyard and Oracle Eloqua to deliver personalized video campaigns that bring each viewer’s own name and other unique details right into the story.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting those viewers into customers by integrating video viewing data with Oracle Eloqua. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Eloqua] Infer Named a 2016 CRM Market Rising Star
    Other key moves: Infer’s Predictive Behavior Scoring was brought to Eloqua (acquired by Oracle), helping companies prioritize the deals most likely to close quickly and optimize campaigns and pipeline velocity; and Infer integrated its prospect management and scoring tools with InsightSquared’s sales analytics dashboards. “A Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Eloqua] Infer Named a 2016 CRM Market Rising Star
    Other key moves: Infer’s Predictive Behavior Scoring was brought to Eloqua (acquired by Oracle), helping companies prioritize the deals most likely to close quickly and optimize campaigns and pipeline velocity; and Infer integrated its prospect management and scoring tools with InsightSquared’s sales analytics dashboards. “A Infer is honored to be named a 2016 CRM Market Rising Star!
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Eloqua] The 14 Best Marketing Automation Tools
    7) Oracle Eloqua. dotmailer Drip eConsultancy HubSpot Hunter & Bard InTouch JumpLead Leadpages Leadsius marketing automation tools Marketing Insider Group MarketingLand Marketo OpenEMM Oracle Eloqua Pardot SalesAutopilot SimplyCast SmartBug Media SnappAppMarketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.)
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Eloqua] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Eloqua] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Another challenge we face is determining which engagement platforms will be in the most demand beyond big systems like Marketo, Salesforce and Eloqua. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Eloqua] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.
  • CHIEFMARTECH  |  FRIDAY, JUNE 10, 2016
    [Eloqua] How utilized is marketing automation today? An expert weighs in
    There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Eloqua] Infer Makes Headlines with Latest Product Innovations
    Additionally, we released an updated behavior scoring solution for Oracle Eloqua that enables the marketing automation platform’s users to increase the impact of their sales and marketing programs through better lead prioritization and campaign optimization. This “In the News” roundup highlights Infer’s insights and coverage from around the web. One topic that’s been trending lately is account-based marketing (ABM).
  • CHIEFMARTECH  |  MONDAY, JUNE 6, 2016
    [Eloqua] Big deals for Marketo and Demandware, but what do they mean?
    But there’s a reason that, for instance, Oracle’s ATG e-commerce platform is not tightly integrated with their Eloqua (B2B marketing), Responsys (B2C marketing), or BlueKai (DMP) products. REMINDER: don’t miss the upcoming INAUGURAL EPISODE of chiefmartecTV live with David Raab this Friday, June 10 at 2pm EDT. Last week was a big week for marketing technology M&A news.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 1, 2016
    [Eloqua] Forrester Research Names Oracle Marketing Cloud a Leader
    The Oracle Marketing Cloud addresses B2C marketers with Oracle Responsys and B2B marketers with Oracle Eloqua. As digital marketers grapple with the 3800+ vendors that serve the marketing technology landscape, many are demanding a focus on integration to help them deliver more consistent customer experiences.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [Eloqua] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. It lets me look forward to seeing what they add next. _ *Had you assumed Eloqua already did that?
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Eloqua] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Eloqua] Polly Allen: Unleashed
    The intricacies of Eloqua. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. This week, we’re featuring Polly Allen , one of Bulldog Solutions’ magnificent Account Managers. Polly definitely knows her way around the B2B marketing world.
  • MODERN MARKETING  |  THURSDAY, MAY 19, 2016
    [Eloqua] Email Marketing: Going Beyond a Unique Open and Click
    Within both the Responsys and Eloqua marketing platforms you can run programmatic communications. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. There’s one thing I can tell you without knowing anything about you, you want these rates to be higher. Each week you send out a newsletter and each week you might get a 20% open rate. Is it the same 20% opening each time?
  • ANNUITAS  |  TUESDAY, MAY 17, 2016
    [Eloqua] Email Deliverability and Data Quality
    Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Eloqua] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Eloqua] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    In many ways, this was really just an extension of the heuristic lead scoring available in modern marketing automation platforms (like Marketo & Eloqua), but focused on adding more data points and data science techniques to score leads. I was fascinated recently by a documentary I saw about a serial inventor, Dean Kaman, called “ SlingShot.” What stuck out most to me about the movie was a scene in which Dean shows six pictures of his heroes he keeps on a wall in his home.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Eloqua] How Lenovo Kept Things Simple, and Won a Markie
    Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Read more about Lenovo’s story and how they’re using personalized video and their Eloqua instance to capture the attention of disengaged prospects. .
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Eloqua] Kendra Brown: Unleashed
    It's been interesting to learn about the technology available to Bulldog and our clients ( Eloqua , Marketo , etc.). Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. This week, we’re featuring Kendra Brown , the newest member of Bulldog Solutions’ awesome team of QA Specialists.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Eloqua] What happened in Vegas? My 8 Takeaways from Oracle’s MME
    With the disclaimer that I spend my day in Eloqua deep diving into data, here are my top eight takeaways from the conference: 1. This past week, I traveled to Las Vegas to attend the Oracle Modern Marketing Experience. I always appreciate the opportunity to network with colleagues, to hear what kinds of problems organizations are trying to solve and to see where the marketing technology industry is headed.
  • MODERN MARKETING  |  MONDAY, MAY 2, 2016
    [Eloqua] 3 Enterprise Lessons Learned From MME16
    In her ABM breakout session, Meagen Eisenberg , CMO of MongoDB leveraged Eloqua and Demandbase among fifteen other marketing technologies for a new account based strategy, targeting, and nurturing approach. Allen Wagner , head of Marketing Operations for Deltek, echoed a common theme of other enterprise presenters in finding a ton of value in utilizing the Eloqua API to connect islands of information.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Eloqua] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    It can be administered directly inside Oracle Eloqua, the Oracle Marketing Cloud’s marketing automation solution. When you attend digital marketing conferences, it’s hard to avoid Scott Brinker’s Marketing Technology Landscape, an intentionally chaotic PowerPoint visual that curates the more than 3800 marketing technology vendors.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 26, 2016
    [Eloqua] Improve Campaign Performance and Prospect at Scale with New InsideView Target and Oracle Eloqua Integration
    Marketing Products & Technology eloqua integration eloqua lead lists eloqua list build insideview eloqua insideview marketing insideview new products insideview targetOutbound marketing campaigns are the core focus of most B2B Demand Generation teams.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Eloqua] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.
  • OPENTOPIC  |  WEDNESDAY, APRIL 20, 2016
    [Eloqua] Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
    A partnership with Demandbase, a cloud-based marketing platform for personalized advertising and marketing, adds an automated Account Based Marketing (ABM) solution for Eloqua users. Opentopic blog >> mediapost.com The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings.
  • MODERN MARKETING  |  TUESDAY, APRIL 19, 2016
    [Eloqua] Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation
    B2B marketers can now implement account-specific campaigns directly in Oracle Eloqua Marketing Automation, accelerating conversion rates and driving revenue from qualified marketing leads. The solution is built on the Oracle Marketing AppCloud Framework, enabling companies to run account-based campaigns to their most important prospects and customers directly within Oracle Eloqua. Enable account-based campaigns within Oracle Eloqua to improve nurturing processes.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Eloqua] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Eloqua] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Unlike some buzzwords, though, marketing automation has substance at its root–a lot of substance, in fact.
  • BULLDOG SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Eloqua] Kay Johnson: Unleashed
    All things Eloqua. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. Today we’re featuring Kay Johnson, one of our fearless account directors. As a native New Yorker, Kay brings a fast-paced, electric sort of energy to the Bulldog team that’s unmatched.
  • CINTELL  |  THURSDAY, APRIL 7, 2016
    [Eloqua] How Marketers Use Data to Develop Personas
    Cintell offers an integration to Marketo , Eloqua , and Salesforce to help companies segment information in these systems by more than 10 persona-related attributes in their Cintell SmartPersonas. Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Eloqua] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. This is the third post in our profile management blog series. Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Eloqua] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Eloqua] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Eloqua] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. It’s almost St. Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week!
  • SNAPAPP  |  MONDAY, MARCH 14, 2016
    [Eloqua] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. It’s almost St. Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Eloqua] Sales Enablement Danger
    It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away. The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing.
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Eloqua] The Convergence of MarTech and AdTech Platforms
    Marketing Automation systems such as Marketo, Eloqua sit on top of CRM platforms and allow customers to scale and organize the customer’s ability to nurture leads. Display Advertising, Video Advertising. Ad Servers, Ad Exchanges, DSPs, SSPs – we are all familiar with these terms as the advertising ecosystem has grown since the dawn of the internet. Over the past few years, the marketing technology ecosystem has been going through a similar kind of evolution.
  • INFER  |  MONDAY, MARCH 7, 2016
    [Eloqua] Does Profile Management Require Predictive Scoring?
    These profiles can be shared across your CRM and other sales or marketing tools (like Marketo or Eloqua), instantly enabling better targeting, at-a-glance personalization for reps, and a clear understanding of the pipeline metrics surrounding each segment. Then, I added in technographic signals to find people who use Pardot, Hubspot, Marketo or Eloqua. This is the second post in our profile management blog series.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Eloqua] Gmail, TLS Encryption and Why Email Marketers Need to Know About It
    If you are an Eloqua user, you can have TLS enabled by opening up a support request, asking to enable TLS. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. TLS has been around for quite a long time, and was primarily used by financial services companies who were looking for a higher level of security and encryption.
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Eloqua] Highlights from Growth Hackers AMA with Paul Albright
    We started with an SMB company focus and leverage our partnerships with Salesforce, Marketo, Eloqua/Oracle, and Act-On, as well as with marketing agencies and SIs. Growth marketers of the world, we heard your cries and we’re here to help! We recently partnered with Growth Hackers to bring you a free-for-all Ask Me Anything (AMA) session with Captora CEO Paul Albright.
  • ANNUITAS  |  THURSDAY, FEBRUARY 11, 2016
    [Eloqua] How To Strategize For The New Eloqua Release
    This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. It was great to hear about the exciting functionality that Eloqua is now deploying and it was an opportunity to ask questions directly to a member of the Product Marketing team.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Eloqua] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Eloqua] Busting 12 Myths about Marketing Automation Tools
    Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Eloqua] The Language of Account-Based Marketing
    Systems like Marketo, Oracle Eloqua and Hubspot are examples. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Eloqua] The Language of Account-Based Marketing
    Systems like Marketo, Oracle Eloqua and Hubspot are examples. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Eloqua] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 6, 2015
    [Eloqua] The race for the #1 and #2 marketing technology brands
    Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. It’s a fantastic read, and even though it’s more than two decades old, I believe it’s as relevant today as ever.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] 3 Ways Social Media Adds Spice to Traditional Public Relations
    By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. It’s about engagement, too. The reason?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] Live Streaming: How to Extend the Moment Beyond Now
    Drop in a form from Marketo, Eloqua or your favourite marketing automation platform, or create one with Vidyard’s event builder. There’s a saying that goes, “You have to be believed to be heard”. And when it comes to being believed, experts agree that three factors have the biggest emotional impact on how your audience feels about you. Physiology. Tonality. Verbiage. If you had to guess, which one of these three things would you guess has the biggest impact?
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