• BIZNOLOGY  |  FRIDAY, JANUARY 19, 2018
    [Eloqua] The 10 most fascinating people in B2B marketing in 2017
    Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world.
  • BOUND  |  THURSDAY, JANUARY 18, 2018
    [Eloqua] The Fundamentals of Website Personalization Strategy [Part 4 of 6]
    Partner examples: Marketo, Eloqua. Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. How will you target visitors?
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Eloqua] Interview with Moni Oloyede
    She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Eloqua] Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy
    These challenges can now be overcome with iTalent Digital’s Translation Connector for Eloqua. Powered by Lingotek’s robust cloud-based translation network, content can be translated into any language with a customized mix of machine and human translators, all seamlessly within Eloqua. There is no need to leave Eloqua to interact with translators or re-incorporate converted content; everything is integrated seamlessly.
  • TELEVERDE  |  TUESDAY, DECEMBER 19, 2017
    [Eloqua] Simplify Your Approach with Technology
    Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. In our experience with the hot tub company, for example, Televerde worked hard to ensure that data fields and characters were synched across Eloqua and Salesforce so that valuable reporting could be generated and analyzed.
  • BIZIBLE  |  THURSDAY, DECEMBER 14, 2017
    [Eloqua] Unveiling the First Salary Benchmarks Report for Marketing Operations
    The survey found that Eloqua specialization slightly edged out Marketo and Hubspot. Eloqua also tends to be for larger organizations, which may account for the difference. In addition to being a VP of Marketing at Bizible, I am incredibly passionate about marketing operations. So this year I founded a trade association and community dedicated to the marketing operations role.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 1, 2017
    [Eloqua] Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing
    A large national healthcare company recently decided to focus on message testing and optimization, and used the Motiva AI Cloud for Eloqua on a patient-facing audience and saw a 200% difference in click-through rate by simply trying lots of message variations in the population. Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team.
  • VIDYARD  |  THURSDAY, NOVEMBER 2, 2017
    [Eloqua] New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types
    Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 29, 2017
    [Eloqua] The 2010 marketing technology proto-landscape did consolidate by 61%
    having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it.
  • LISTENLOOP  |  TUESDAY, OCTOBER 24, 2017
    [Eloqua] 5 Key Reasons for Launching an ABM Strategy?
    Enter Marketo, HubSpot, Pardot, Eloqua, and Act-On, just to name a few. ABM is an outbound marketing tactic that thrives on creating meaningful relationships and conversations. It is extremely targeted at accounts likely to close and tailored through loads of research. This is different from the mass mailing approach of traditional outbound marketing. While ABM is not entirely new, it has gained renewed interest because of the following reasons: Buyers demand relevance.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 22, 2017
    [Eloqua] 9 Stats That Will Make You Want to Invest in Content Marketing
    However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Eloqua] New Oracle Eloqua and LinkedIn Sales Navigator Integration Coming Soon!
    Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign Manager. Today, we are very excited to share the news that a new integration between Oracle Eloqua and LinkedIn Sales Navigator is in the works for 2018! Oracle Eloqua Profiler users will have access to this integration once it becomes available. Not currently using Oracle Eloqua Profiler?
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Eloqua] Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
    Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Eloqua] Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
    Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Eloqua] Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach
    Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense.
  • LEADSPACE  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Eloqua] Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data
    With a recent industry survey pointing to CRMs as the most popular technology tool among B2B marketers, adding Microsoft Dynamics to the list of Leadspace turnkey integrations — which already includes the likes of Salesforce, Marketo , Eloqua , HubSpot and others — is a significant step forward in our mission to revolutionize the way B2B Marketing and Sales harness and align their data.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 25, 2017
    [Eloqua] Expand your Audience with Oracle Eloqua and WeChat
    That’s why Oracle Marketing Cloud and WeChat have partnered to integrate the most popular social media platform in China with the most powerful marketing automation platform, Oracle Eloqua. The Oracle Eloqua – WeChat App integration allows marketers to send messages to one or more WeChat Official Accounts, including Subscription and Service Accounts, effectively enabling global marketing teams to engage with buyers across the globe.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 25, 2017
    [Eloqua] Expand your Audience with Oracle Eloqua and WeChat
    That’s why Oracle Marketing Cloud and WeChat have partnered to integrate the most popular social media platform in China with the most powerful marketing automation platform, Oracle Eloqua. The Oracle Eloqua – WeChat App integration allows marketers to send messages to one or more WeChat Official Accounts, including Subscription and Service Accounts, effectively enabling global marketing teams to engage with buyers across the globe.
  • INFLUITIVE B2B  |  THURSDAY, SEPTEMBER 14, 2017
    [Eloqua] New Research: Here Are The 5 Learning Stages All Advocate Marketing Experts Go Through
    Advocate Marketing 101 Customer Marketing Act-On Software advocate marketers Advocate Marketing Manager advocate marketing program advocate success B2B marketing career customer engagement customer success Deena Zenyk DocuSign ektron fred bals Heather Foeh hiring Jeff Linton job Meagen Eisenberg Oracle Eloqua SMART Technologies The Advocate Marketing Playbook
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Eloqua] Why customer advocacy should be at the heart of your marketing
    One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. At the time, Eloqua was a bootstrap startup, so selling our software quickly was super important. Are you connecting with and empowering your customer advocates?
  • NUDGE.AI  |  THURSDAY, SEPTEMBER 7, 2017
    [Eloqua] Nudge Leverages Artificial Intelligence to Identify Genuine Relationships
    But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. “It’s A whole bunch of things have happened since we started Eloqua that have made (Toronto) an even better place to build our next startup,” he says pointing to talent and a growing number of serial entrepreneurs creating companies here. “It’s
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Eloqua] Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017
    We believe Oracle Eloqua is continually evolving to solve even the most complex lead management and campaign challenges, at scale. You can also contact us to learn more about how Oracle Eloqua can help you reach your lead management goals.
  • 6SENSE  |  THURSDAY, AUGUST 24, 2017
    [Eloqua] Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne
    We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities. We’re thrilled to announce the expansion of our executive team with three key hires who will help lead our go-to-market strategy and further accelerate growth for 6sense!
  • NUDGE.AI  |  MONDAY, AUGUST 14, 2017
    [Eloqua] Account Executive Dan Mearns on The Early Morning Sales Process
    One sales leader I had back in the day at Eloqua, Katie Azuma , sold me on the idea of ‘three points in three minutes’ when talking to a prospect. When it comes to connecting with buyers, Dan Mearns knows what works and what doesn’t. He spoke to Nudge.ai about his early morning sales process: how he’s capitalizing on local opportunities, the importance of establishing trust with customers, and why he starts his day at 4am. Menaka: How do you begin each day – what’s your process?
  • CHIEFMARTECH  |  MONDAY, AUGUST 14, 2017
    [Eloqua] Marketing + Technology + Management – Hype = MarTech
    While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager.
  • BOUND  |  WEDNESDAY, AUGUST 9, 2017
    [Eloqua] Personalizing for Alternative Audiences
    For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. We’re thrilled to feature a post written by our very own Adam Goldberg. As Director of Product Enablement and resident platform expert, Adam is the go-to resource for new users and veterans alike. He’s a great problem-solver, despite his personal struggles with verbosity.
  • BOUND  |  WEDNESDAY, AUGUST 9, 2017
    [Eloqua] Personalizing for Alternative Audiences
    For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. We’re thrilled to feature a post written by our very own Adam Goldberg. As Director of Product Enablement and resident platform expert, Adam is the go-to resource for new users and veterans alike. He’s a great problem-solver, despite his personal struggles with verbosity.
  • ENGAGIO  |  MONDAY, JULY 31, 2017
    [Eloqua] How You Can Use Intent Data to Overcome These 4 Common ABM Challenges
    For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.
  • TELEVERDE  |  TUESDAY, JULY 25, 2017
    [Eloqua] Like-Minded Marketers Gather at First Eloqua User Group Meeting
    Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month. Additional Oracle Marketing Cloud information: Oracle Marketing Cloud Eloqua Help Center: [link]. Oracle Eloqua- You Tube Channel videos: [link] __30.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Eloqua] How to use Video in your Email Marketing Campaigns
    Place a call to action during, or at the end of the video that suggests a clear next step for your audience: If you’ve managed to get your readers to become viewers, you’ll definitely want to direct your them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Eloqua] The Big and Small ‘T’ In Digital Marketing Transformation
    She highlighted their use of Oracle Eloqua and her partnership with the Oracle Marketing Cloud team in their strategy and planning efforts leading to 80% increase in B2C consumer engagement and 60% increase for B2B customer engagement. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Eloqua] The Big and Small ‘T’ In Digital Marketing Transformation
    She highlighted their use of Oracle Eloqua and her partnership with the Oracle Marketing Cloud team in their strategy and planning efforts leading to 80% increase in B2C consumer engagement and 60% increase for B2B customer engagement. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
  • CHIEFMARTECH  |  TUESDAY, JUNE 27, 2017
    [Eloqua] Check out the amazing speakers who will be at MarTech Boston
    Brian Kardon , CMO of Fuze (former CMO of Eloqua); Jon Miller , CEO of Engagio (former CMO of Marketo); and Mike Volpe , CMO of Cybereason (former CMO of HubSpot) — the CMOs who launched the martech revolution 10 years ago — together on stage for the first time ever, discussing the past and future of the industry they helped forge. (As
  • MODERN MARKETING  |  THURSDAY, JUNE 15, 2017
    [Eloqua] When It Comes To Martech Marketers Can Have the Best of Both Worlds
    For this reason, the majority of our customers start with a single product, be that Oracle Responsys, to automate and increase the returns from their email campaigns or Oracle Eloqua, to help B2B marketers create and execute better nurture programs to drive higher quality leads to their direct sales teams, or Oracle Bluekai to leverage rich audience data to fuel targeted advertising.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Eloqua] 5 Types of Marketing Automation for Businesses to Consider
    And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 24, 2017
    [Eloqua] MarTech 2017: Managed Machines, ABM and Other Tech Trends
    In the past, Alex Shootman has advocated for the people managing the technology at Eloqua, and it was great to see him onstage at the Workfront conference still advocating for the people but from a different angle. A couple of weeks ago, we attended the third annual MarTech Conference in San Francisco. Scott Brinker kicked off the event by showing the 2017 Marketing Technology Landscape Supergraphic , a staple in the martech space.
  • MODERN MARKETING  |  MONDAY, MAY 15, 2017
    [Eloqua] 3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua
    Oracle Eloqua enables marketers to unlock the value of over 1.8 Once submitted, Facebook contact data immediately flows into the right Oracle Eloqua campaign allowing marketers to orchestrate and nurture experiences through the campaign canvas. By using the powerful combination of LinkedIn Campaign Manager and Oracle Eloqua , marketers can use LinkedIn demographic and account-based data to target specific audiences with relevant ads.
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Eloqua] Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase
    Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard Recognized as Video for Business Innovator. Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase.
  • SNAPAPP  |  THURSDAY, MAY 4, 2017
    [Eloqua] Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations
    You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . But given the closeness of our relationship to both Marketo and Oracle Eloqua, and the value our customers derive from our native connection with their marketing automation platforms, we knew we had to step up our game. . Year after year, spring typically is a heavy event season in marketing land.
  • MODERN MARKETING  |  FRIDAY, APRIL 21, 2017
    [Eloqua] Connect With the Experts at #ModernCX
    a Principal Product Manager, joined Oracle with the Eloqua acquisition in 2013 and has attended every Modern CX event including its Marketing-specific predecessor, the Eloqua Experience. Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Eloqua] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).
  • MODERN MARKETING  |  THURSDAY, APRIL 6, 2017
    [Eloqua] Oracle Eloqua Announces New LinkedIn Lead Gen Forms App for LinkedIn Campaign Manager
    Oracle Eloqua is excited to announce the launch of their new app for LinkedIn Campaign Manager , Lead Gen Forms. Oracle is the first marketing cloud vendor to launch an app for LinkedIn Lead Gen forms connecting the powerful data of the world’s most professional network to the best of breed marketing automation platform, Oracle Eloqua. With the Oracle Eloqua LinkedIn app, marketers can leverage the power of 467 million LinkedIn users to their lead generation advantage.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Eloqua] THE HACKIES: A CMO’s guide to integrating marketing technologies
    via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end. A CRM integration to Marketo looks very different than a CRM integration to Eloqua due to the differences and capabilities of their APIs.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Eloqua] The One Hack All Marketing Operations Leaders Need
    Marketo, Eloqua, Hubspot and a few others were all born on this premise. Marketing Ops people typically are the unsung heros of their marketing organizations. They may not always be up on stage talking about the latest product announcement, or even tweeting about the latest press release on social media, but the company’s marketing engine wouldn’t be able to run without them.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Eloqua] 5 Strategies to Help Teams Thrive after a Merger
    For example, are you switching from Marketo to Eloqua? A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Eloqua] Let’s Celebrate the 2017 Markie Awards Finalists!
    ADP - As a result of this ecosystem, there are now over 6,400 campaigns tracked through Eloqua in 2016 and our campaign ROI tech stack, up from 3900 campaigns in 2015 across our 7 business units. HCL Technologies - HCL Technologies achieved higher conversion rates leading to $752M for FY17; increased marketing touches creating more than 400 Oracle Eloqua campaigns; increase in prospect to customer conversion; an increase of 6% in their FY17’H1 achievement compared to FY16’H1.
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Eloqua] Creativity and Productivity: The Importance of Focused Downtime
    Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Eloqua] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Eloqua] Business Value Summit Interview – Getting The Most from your Business Value Program
    This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Eloqua] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. We’ll circle back to classification at the end. Unify B2B data.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Eloqua] Infer Extends Profile Management to the Oracle Marketing Cloud
    Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. We’re excited to announce that Infer Profile Management now supports Eloqua engagement data, allowing customers to take their segmentation and profiling one step further and ensure that they’re sending the right message to the right person at the right time.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Eloqua] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Over her career, Jill’s been a top sales rep at Eloqua and a sales consultant at Oracle. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” For much of her sales career, she says, she sold to marketers.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Eloqua] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Eloqua] 3 Reasons Why Customers Submit For A Markie Award
    The first awards were held in San Francisco in 2007 at the W Hotel and focused solely on the adoption of Marketing Automation (Oracle Eloqua). As much as I love the actual Markie Awards night , it’s the days leading up to the deadline are some of the best of the year. Many of our Customer Success Managers, services consultants, partners and Sales teams have been reviewing submissions to help customers put their best foot forward.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Eloqua] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio.
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Eloqua] Why Atlassian will be a $50+ billion company in 10 years
    with Salesforce / Microsoft Dynamics / Marketo / Eloqua power-ups), which teams could then clone and customize as needed. This article was originally published on VentureBeat by Vik Singh , Co-Founder and CEO at Infer. Recently, Atlassian made a very smart move by acquiring Trello. While $425 million implies a high multiple (given Trello’s revenue run rate was around $10 million last year), I believe it positions Atlassian to become the next big enterprise software company.
  • LEADSPACE  |  TUESDAY, JANUARY 17, 2017
    [Eloqua] How to Drive More Sales with Intent Data
    Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. One method that continues to pique interest is Intent Data.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Eloqua] Alicia Folwarski: Unleashed
    A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Eloqua] Alicia Folwarski: Unleashed
    A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.
  • LEADSPACE  |  WEDNESDAY, JANUARY 4, 2017
    [Eloqua] Most Exciting Marketing Technologies to Adopt in 2017
    Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!),
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Eloqua] Top 10 Modern Marketing Blog Posts of 2016
    The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. The announcement that you could finally do account-based marketing within Eloqua was a really big deal for our audience. As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months.
  • INFER  |  TUESDAY, DECEMBER 20, 2016
    [Eloqua] Adrian Chang, Director of Customer Programs at Oracle Marketing Cloud on Trends to Watch for 2017 [Podcast]
    He is the Director of Customer Programs at Oracle Eloqua, where he has worked for nearly ten years, and is a marketing automation pro. Guest Bio: Adrian Chang is a Senior Marketing Consultant at Oracle Eloqua. We are so excited to bring you a new episode of Stack & Flow with our latest guest, Adrian Chang.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Eloqua] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Eloqua] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing.
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Eloqua] Emotional Marketing: How to Supercharge Your Results
    When theBATstudio worked to create videos for Oracle Eloqua, they didn’t just create a bunch of product videos from their point of view. Instead, they had Eloqua customers do the talking. Chris shared an anecdote about how theBATstudio had worked with Oracle Eloqua on creating videos about how their customers are having great success with Eloqua.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Eloqua] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Already available for Marketo and Oracle Eloqua , Infer’s behavior scoring uses the most advanced data mining in the industry to model every snapshot of a prospect’s behavior. The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics.
  • SALES ENGINE  |  TUESDAY, DECEMBER 6, 2016
    [Eloqua] The Top 5 Mistakes Companies Make Building Demand Generation
    In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Eloqua] Better Social Selling, an Interview with Jill Rowley
    Mutuality matters so there needs to be mutual benefit, but one of the expressions that I loved that I learned from the president at Eloqua was, “To be interesting, be interested in something other than yourself.” Have you ever wondered about how you can leverage social selling for better lead generation and business development? In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Eloqua] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    ” For this report, Forrester assessed the core functional depth of Oracle Eloqua and its advanced capabilities with Deliverability Plus, Digital Advertising, and Oracle Content Marketing products in the Oracle Marketing Cloud. Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Achieving quarterly MQL goals is no longer sufficient for establishing success.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Eloqua] More Content is Not Always Better – Wise Words from Chris Vandermarel
    I really try to make sure that I’m a part of the online communities for technologies that we use, from Marketo to Eloqua to Engagio, and I make sure that I stay apprised of what’s going on there. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant?
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Eloqua] 5 Steps to Optimizing a Lead Nurture Program
    A number of sources provide standards for email metrics like Silverpop’s annual benchmark study or Eloqua’s Benchmark Dashboard in its Insight tool. Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. . That means testing, tweaking, experimenting, building and rebuilding.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Eloqua] Accelerate Conversions with Clean Data and Relevant Content
    Oracle has recently introduced new features for Oracle Content Marketing and Oracle Eloqua to directly address challenges in content access, delivery, and data normalization, integration and maintenance. B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Eloqua] Thoughts from Viewtopia 2016: Video Has Evolved
    But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Eloqua] The Best of the Best: 2016 Video Marketing Awards
    Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Integrating Vidyard into their video process and Eloqua instance has given MongoDB the power to leverage video across product launches, sales enablement, and customer marketing campaigns, proving this is only the first of many campaigns.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Eloqua] 5 Steps to Optimizing a Lead Nurture Program
    A number of sources provide standards for email metrics like Silverpop’s annual benchmark study or Eloqua’s Benchmark Dashboard in its Insight tool. Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. . That means testing, tweaking, experimenting, building and rebuilding.
  • LEADSPACE  |  THURSDAY, NOVEMBER 10, 2016
    [Eloqua] 6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match
    Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly. If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past year — if not more. But beyond the insatiable, irrational love B2B marketers have for catchphrases, there are some very good reasons why ABM and AI are gaining so much traction.
  • INVOKE RECRUITMENT B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Eloqua] Why are so many marketers so under-skilled?
    It would be unwise to expect your team to master things like content marketing, data analysis or SEO without proper training on the tools they’ll need to use – e.g. Eloqua, Salesforce, HubSpot or Google Analytics. A few months ago, I wrote a couple of posts around the worrying lack of digital marketing skills and where marketers can go to start upskilling. Since then, a number of in-depth reports and articles on the topic have come across my desk.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Eloqua] SnapWrap: Kicking Bad Habits, The Science of Engagement, and More!
    The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
  • MODERN MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Eloqua] Scaling Events Across Your Enterprise With Event and Marketing Automation
    Marketing automation systems like Oracle Eloqua eliminate operational inefficiencies, enabling marketers to use fewer resources to get more done. Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Challenges can include a large number of attendees and/or exhibitors per event, and large event programs with multiple event types (field marketing events, conferences, and virtual events).
  • LEADSPACE  |  WEDNESDAY, OCTOBER 5, 2016
    [Eloqua] Salesforce Einstein and the Challenge of AI for B2B Marketing
    But B2B demand gen marketers need a complete understanding and approach across all channels, whether they use Eloqua, Marketo, HubSpot, BlueKai, Adobe or others. Marketing Predictive ABM account-based marketing AI artificial intelligence b2b b2b demand generation B2B lead generation b2b marketing hubspot lead generation Marketing automation Marketo Oracle Oracle Eloqua predictive analytics Salesforce
  • LEADSPACE  |  TUESDAY, OCTOBER 4, 2016
    [Eloqua] 10 Secret Games to Amuse Yourself at Dreamforce #DF16
    Visit Leadspace in Moscone South, Hall C, Booth 2116 and see how to put artificial intelligence to work for B2B marketing right now, in Salesforce, Marketo, Eloqua, HubSpot and more. If you’re a B2B marketer at Dreamforce, you’ll soon find your head filled with talk of account-based marketing, artificial intelligence, Einstein and more. If you need a break, here are a few ways to amuse yourself in secret.
  • INFER  |  TUESDAY, OCTOBER 4, 2016
    [Eloqua] CEO Insights: The AI Overhype
    It will take time, just like it took Eloqua and Marketo time to build up the marketing automation category. Yesterday, I wrote about the last mile of AI and building sticky business applications through predictive technology. My final post in this series explores the tremendous overhype we’re seeing around AI, especially as larger players like Salesforce enter the game, and touches on when we should expect mass adoption. Part 1 – Defining AI-First. Part 2 – The Last Mile of AI.
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Eloqua] CEO Insights: AI’s Last Mile
    We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. For specific solutions like predictive lead scoring, this falls apart quickly, because most mid-market and enterprise companies run lead scoring in marketing automation systems like Marketo, Eloqua and Hubspot.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Eloqua] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Eloqua] How to Run Marketing Better with Effective Budgeting and Planning
    Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI. Invest an hour and join our webinar on October 5th, co-hosted with Allocadia, to hear how Eloqua customers, Change Healthcare, and Symantec have optimized their marketing performance through more effective budgeting and planning.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Eloqua] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Eloqua] Multi-Touch Attribution, A Full User Debrief
    Marketing automation platforms (MAPs), like Marketo, Pardot, and Eloqua, collect data that is crucial to include in multi-touch attribution data collection. Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Eloqua] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Eloqua] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua. Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Eloqua] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Eloqua. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Eloqua] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. Our just-launched Account-Based Behavior Scoring (ABBS, for short) is a great example of how we’re putting these connections into action by seamlessly connecting to marketing automation platforms like Marketo, Eloqua or Pardot, and analyzing the full spectrum of an account’s engagement data.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Eloqua] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. Our just-launched Account-Based Behavior Scoring (ABBS, for short) is a great example of how we’re putting these connections into action by seamlessly connecting to marketing automation platforms like Marketo, Eloqua or Pardot, and analyzing the full spectrum of an account’s engagement data.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Eloqua] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Unique features of the product include: Full-funnel behavior signals – Infer is the only solution that seamlessly connects with a company’s marketing automation platform (like Marketo, Pardot or Oracle Eloqua) to analyze the complete spectrum of activity signals across the buyer’s journey, including data about people’s email engagement, web behavior and user-defined events.
  • LEADSPACE  |  WEDNESDAY, AUGUST 10, 2016
    [Eloqua] Demand Gen Pains Part 3: Is a 0.0001% lead conversion rate good?
    Marketing Predictive Scoring ABM account-based marketing b2b b2b demand generation B2B lead generation b2b marketing best practices demand generation Eloqua marketing Marketing automation Marketo predictive analyticsThis is the 3rd installment of our Demand Gen Pains series. In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *.
  • MODERN MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] What B2B Marketers Need To Know About Video
    We partner with Vidyard to help us centrally manage our video content, track the viewing activities of each contact within Oracle Eloqua, and analyze the impact of each video. By integrating this data into Oracle Eloqua, we could generate new insights on which content was resonating with which segments, and which videos were influencing the most pipeline.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
    In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Both have used Vidyard and Oracle Eloqua to deliver personalized video campaigns that bring each viewer’s own name and other unique details right into the story.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting those viewers into customers by integrating video viewing data with Oracle Eloqua. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Eloqua] Infer Named a 2016 CRM Market Rising Star
    Other key moves: Infer’s Predictive Behavior Scoring was brought to Eloqua (acquired by Oracle), helping companies prioritize the deals most likely to close quickly and optimize campaigns and pipeline velocity; and Infer integrated its prospect management and scoring tools with InsightSquared’s sales analytics dashboards. “A Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Eloqua] Infer Named a 2016 CRM Market Rising Star
    Other key moves: Infer’s Predictive Behavior Scoring was brought to Eloqua (acquired by Oracle), helping companies prioritize the deals most likely to close quickly and optimize campaigns and pipeline velocity; and Infer integrated its prospect management and scoring tools with InsightSquared’s sales analytics dashboards. “A Infer is honored to be named a 2016 CRM Market Rising Star!
  • LEADSPACE  |  THURSDAY, JULY 14, 2016
    [Eloqua] Demand Gen Pains Part 2: I Have Plenty of B2B Leads
    Marketing ABM account-based marketing b2b b2b demand generation B2B lead generation b2b marketing best practices demand generation Eloqua marketing Marketing automation Marketo predictive analyticsIf you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. But what if you don’t know where to start?
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