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Forrester B2C commerce suites: What made the winners stand out

ClickZ

Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Contenders included Sitecore, Digital River, commercetools, and Elastic Path. Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report.

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

As a result, marketers with elastic budgets are reaping the benefits. Some Verticals Are Thriving, Some Verticals Aren’t (But Can). Overall, performance trends are strongly associated with both the type of marketer, as well as the vertical or category they, or their content, fit. E-Commerce = Weekly growth rate of 52%.

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Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey

Tony Zambito

Goals : buyer goals have become more elastic and buyers are considering more input and alternatives to overcoming obstacles to achieve goals.  In a recent qualitative study I was fortunate to be a part of for a Fortune 100 organization; four specific vertical markets were looked at.    The Future. . 

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Response Curves: Lost in Paradise

ScanmarQED

The vertical axis can represent revenue due to each marketing tactic for a given week, with the x axis representing the amount of that tactic occurring in the week. Price: negative, constant elasticity This curve screams that increasing the x axis is going to bring down revenue very rapidly!

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Who Are the Buyers of Cloud Infrastructure Solutions?

Madison Logic

The Sky’s the Limit: Cloud is Here to Stay Businesses across every vertical and region have shifted to the cloud based on the financial benefit versus hardware storage, the scalability and elasticity allowed, and the opportunity to harness data to drive business outcomes.

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30 Women Shaping B2B Tech Marketing

SnapApp

Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. The recent release of Chargify Elastic Billingâ„¢ was a culmination of hard work and collaboration across all departments. Kate Talbot. Kate Talbot Marketing | B2B Tech Consultant. . .

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30 Women Shaping B2B Tech Marketing

SnapApp

Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. Kate Talbot. Kate Talbot Marketing | B2B Tech Consultant.