The Six Steps to Machine Learning PPC Bidding Optimization
QuanticMind
APRIL 16, 2019
Our new Guide, Machine Learning Powered PPC Optimization , walks through both the prerequisites of a thorough bidding process and the bid calculation stages that modern SEM optimization tools are utilizing to unlock the most from large PPC programs. One: Understand and Estimate Keyword Value. Two: Understand Click and Cost Elasticity.
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