Webbiquity

OCTOBER 9, 2018

Image credit: Elastic Email. These insights can be as simple as human wants/needs, geolocation, and basic demographic information, to more specific insights such as buying intent and even behavioral patterns. Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

ANNUITAS

MAY 24, 2016

These correlations speak to two critical concepts — elasticity and velocity — which underlie structured demand generation KPIs that tell us something about how likely a buyer is to buy, and in what time frame. Except this data isn’t just lying around, and it is probably not part of a closed loop today. Buyers buy, not companies.

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

ANNUITAS

SEPTEMBER 3, 2020

In an ideal state, marketing and sales activities should not only consist of outward communication, but they should also build a 360-degree view of the prospect/customer and his/her intent. Either way, they have the right intent. This should improve the ability of the organization to drive communication and to qualify opportunities.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

Outbrain

MARCH 19, 2020

As a result, marketers with elastic budgets are reaping the benefits. Consider audiences’ true interests — Outbrain’s secret sauce given our algorithms are based on interest, not intent (Search) or sharing (Social). So, if budget allows, consider raising your budget cap, or removing the cap altogether, if performance is strong.

Trends 57

Trends Effectiveness Verticals Media 57

Optinmonster

FEBRUARY 16, 2021

Reduce bounce rates and cart abandonment with Exit-Intent® Technology that detects when users are leaving your site and triggers a popup. Add effects like fade or elastic spring. Advanced lightbox options like popups, gamified wheels, scroll boxes, banners, and floating bars. Highlights. Works with external web pages.

Best Practices 60

Best Practices Display Trigger Marketing Elasticity 60

ANNUITAS

JUNE 6, 2023

This legacy of ‘random acts’ perpetuates disconnected silos — and marketing, sales and customer success teams that are well-intentioned, but not working together. Every interaction must be able to be analyzed according to its content and channel “elasticity.” We also look at Conversion through the lens of ICP.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase. Used exit-intent pop-ups. ?

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase. Used exit-intent pop-ups. ?

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Unbounce

AUGUST 6, 2021

Competition-based pricing works for businesses competing in a highly saturated market, but your strategy ultimately comes down to the elasticity of consumer demand. With a firm understanding of your audiences’ search intent and the phrases they use, make sure your landing copy reflects that same communication. Tailoring Copy.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Webbiquity

OCTOBER 16, 2012

Get Elastic ). Get Elastic ). Click-through rates (CTR) on search ads for keyword phrases with “high commercial intent’ are up to 600 times greater than average CTR for ads on a typical Facebook page. ( Search Engine Journal ). Search Engine Journal ). e-Strategy Trends ). Mobile Marketing Statistics.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convert

SEPTEMBER 20, 2022

A/B tests are typically run with the intent to improve a metric, but also to learn about any change that occurs in user behavior with the intervention. For example, you can decide with zero data or intent to collect data, that you’ll use a first name token in your emails to personalize messages with the recipient’s name. A/B/n Test.

Conversion Rate 69

Conversion Rate Click Rate Statistics Landing Pages 69

Lenny's Newsletter

AUGUST 8, 2023

Ponder and probe: Pick a space you’re interested in, then whiteboard and tinker while talking to dozens of potential customers—looking intently for pain and pull. that would master the elasticity of the cloud. Present pull: Identify something you’ve built that is showing signs of pull—and pivot fully to that.

Startups 52

Startups Work Management CPO Enterprise Management 52

SnapApp

APRIL 25, 2018

A lot of good intentions but false starts, plenty of great ideas held up by weak strategy. The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments. What's your biggest challenge as a B2B tech marketer? .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

A lot of good intentions but false starts, plenty of great ideas held up by weak strategy. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convert

APRIL 18, 2022

While this may be true for B2B businesses since sales cycles are long and the purchase intent isn’t always crystal clear, DTC businesses have extremely short buying cycles. Use the concept of price elasticity like Apple does with its iPhone models. Millennials are split on the issue. The second variant crushed the original by 310%.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52