chiefmartech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Now — disclosure — I’m the VP of platform ecosystem at HubSpot, which is a leading platform in that space. So assume I’m biased. But I brought data to back up my claim.

SMB 106

SMB Planning Elasticity Advertising Agencies 106

ANNUITAS

NOVEMBER 5, 2020

Read How to Measure Your Content’s Effectiveness , to learn next steps for long term success and how to track your content volume, elasticity, and impact. Most businesses can’t answer questions like: Which personas in the top of funnel aren’t paying off down-funnel? Your Engagement Channel Strategy is Ineffective.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Hubspot

JANUARY 17, 2019

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

Copywriting 101

Copywriting Examples Advertising Agencies Business 101

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. Margaret Kelsey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer’s journey with conversational marketing best practices. Margaret Kelsey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

JANUARY 12, 2016

In business, stirring the proverbial pot can be a good thing. While there are situations where someone should be held accountable for their actions, leaving "you" statements out of small disagreements can help to ensure things don't escalate into an argument. 3) Avoid filler words or hesitant phrases. 4) Do your research.

Elasticity 28

Elasticity Tips Product Case Studies 28

Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. What social networks do you use in your business, and for what purpose? Seth Godin on the Ebbing of Privacy. "I Linda Bustos on Google+.

Social Media 28

Social Media Media Social Networks Planning 28