ANNUITAS

MARCH 19, 2020

Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Reallocate Engagement Channel Spend and Rebalance the Portfolio. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

MAY 24, 2016

In what has become perhaps the most over-promised and most under-delivered demand generation trend in recent years, everyone is throwing around the phrase ‘predictive analytics’ as one of their top B2B sales and marketing priorities, and yet there is no strong evidence anyone is really doing it. What data is predictive?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

ANNUITAS

OCTOBER 15, 2020

And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Instead of measuring clicks and opens, start thinking of email as one part of a healthy engagement channel mix. Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Biznology

NOVEMBER 27, 2018

This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. But I think what you’re really asking about is what we usually call multi-channel marketing. The short answer is that it’s not living up to its potential. Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

ANNUITAS

JUNE 30, 2015

When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” – Lead stage elasticity per content offer. – Lead stage elasticity per content offer. Channel Effectiveness. – Number of engaged buyers per channel.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

Biznology

NOVEMBER 27, 2018

This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. But I think what you’re really asking about is what we usually call multi-channel marketing. The short answer is that it’s not living up to its potential. Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. Headless CMSs are fully dependent on the elasticity of a cloud platform.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40