Remove Elasticity Remove Forecasting Remove Growth Marketing
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Attributing your brand vs market impact

ScanmarQED

We began the series by investigating price analytics and price elasticity, then looked at revenue optimization and choosing the right KPIs. In this series we will go a step further and explore brand vs market impact. Are you actively including market and brand impact in your analyses and targets?

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How to Optimize Your E-commerce Site for Revenue

Convert

You can use big data to optimize inventory costs via demand forecasting and inventory predictions or use cognitive order management to calculate optimal shipping rates or offer BOPIS (buy online pick up in store) to customers. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

You can use big data to optimize inventory costs via demand forecasting and inventory predictions or use cognitive order management to calculate optimal shipping rates or offer BOPIS (buy online pick up in store) to customers. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.