Remove email-campaign
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Explaining Elastic Supply and Demand

Liveintent

This is similar to a problem facing the traditional Publishing Brands we work with (think The New York Times) with regards to their relationship with their email inventory. They have a set number of ad units in each email newsletter and they use data they have available to them to project anticipated demand and maximize revenue.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Re-Examine Email Deliverability. Website [4.03%]. this is not cold calling). .

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How to Measure Your Content’s Effectiveness

ANNUITAS

Without the ability to do that, your team is stuck in a cycle of random marketing campaigns. Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished. Impact Expectation: Volume x Elasticity.

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AgilOne Adds New Flexibility to An Already-Powerful Customer Data Platform

Customer Experience Matrix

The new version uses a bouquet of colorfully-named big data technologies (Kafka, Parquet, Impala, Spark, Elastic Search, etc.) Campaigns are still designed to deliver one message, such as an email, although users could define campaigns with related audiences to deliver a sequence of messages.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Image credit: Elastic Email.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

It supplements the social inputs with information from third party data sources, location history, and a clients’ own email, Web site, customer service, mobile apps, surveys, point of sale, and other systems. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Some systems that look like JOEs work with only Web or email. JOEs can work with conventional, rule-driven campaign structures or use automated techniques to customize the path followed by each customer. In that example, the first request would be first event in the campaign. Decision methods. Journey framework.