Four Great Ways to Use Personalization in Digital Marketing


Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1%

How to Segment Your Target Market on Social Networks

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Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with attractive marketing and advertising campaigns. Best marketing practice says you should execute a marketing campaign on all platforms.