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Problems with "Naked" CRM Systems

WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized.

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Awards Are Nice, but Relationships Rule

WebMarketCentral

JUNE 28, 2006

There are also a number of other great bloggers I've had the opportunity to interact with and learn from. She's justifiably proud of the group of talented, experienced marketing professionals that she's assembled.

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